The FILA brand was founded in 1911 by the FILA brothers in BIELLA, Italy.

Trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss.

The f letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark.

The development of FILA In 1911, the Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps. It was originally a family textile business.

Extended information:

The FILA brand was first introduced to the Chinese market by Hong Kong Lien Asia in September 2005. In 2006, the first FILA flagship store opened in Shanghai. In the second half of 2007, FILA transferred all rights and interests of the FILA brand in China (including Hong Kong and Macau) to Belle International for US$48 million.

FILA will also continue FlLA's enterprising style in China and create a fashion sports brand image known for its cutting-edge style. At the same time, FILA provides tennis, fitness, Italian classics and sports-inspired sportswear in China.

After Belle Group purchased Fila’s business through the establishment of FullProspect in the second half of 2007. Due to Belle International's poor management, FILA's brand influence and high-end image in China are increasingly marginalized.

Relevant financial data shows that as of the end of 2008, this business not only failed to achieve profitability, but also suffered a loss of HK$32.18 million. Due to difficulties in achieving initial goals in the short term and the recent economic downturn, Belle decided to sell Fila's business, and the buyer was Anta Group.

On the evening of August 12, 2009, Anta issued an announcement stating that its wholly-owned subsidiary Motivation will acquire the Fila Chinese trademark owned by Belle International and be responsible for the promotion and distribution of the Fila Chinese trademark in mainland China, Hong Kong and Macau. products.

Baidu Encyclopedia-FILA