A customer urgently needed a trademark. After viewing several batches of trademarks, he asked the question: Is the cheaper the trademark transfer, the more cost-effective it is?

Trademark rights as knowledge One of the objects of property rights is valuable, which also determines that a trademark can be sold as a commodity to make a direct profit. The value of a trademark can be intuitively reflected by its price. Generally speaking, the higher the value of the trademark, the higher the price.

So what are the main factors that determine how much a trademark is worth?

1. Trademark popularity

The popularity of a trademark is closely related to the size of its consumer group. The higher the popularity, the more it means The larger the consumer group that is aware of the trademark, the more opportunities there will be for trading goods. Therefore, generally speaking, the more famous a trademark, the higher its value. Of course, some trademarks leave consumers with a bad reputation of being "avoidable". The higher the popularity of the trademark, the bleaker the sales of the product will be.

Therefore, from a business perspective, trademark visibility should be coordinated with corporate goodwill and improved on the premise of improving product quality, company support and other factors. Only in this way can the brand's popularity be effectively increased, the company's product sales can be expanded, and its economic benefits can be improved.

2. Enterprise goodwill

Trademarks are used by commercial entities on the goods or services they provide to distinguish their goods or services from those provided by other market entities. Open sign.

From the perspective of consumers, trademarks serve as a sign to distinguish different goods and services. By identifying trademarks, they can choose manufacturers and purchase goods they think are worth buying. From the perspective of trademark users, trademarks can convey product information and achieve the effect of allowing consumers to "recognize the brand and shop".

3. Influence of corporate advertising factors

When companies carry out advertising, they usually "bundle" the company, products and trademarks together for publicity. Simplify the consumer's impression of the enterprise to its impression of the trademark, so that consumers can associate the enterprise with the trademark or associate the trademark with the enterprise's publicity, thereby achieving twice the result with half the effort.

4. The influence of trademark text selection, pattern design and other factors

Any sign that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, Graphics, letters, numbers, three-dimensional logos, color combinations, sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.

A good trademark can leave a good impression on people, deepen the memory of the relevant public, and help expand its popularity. The choice of trademark logo and pattern design should be concise and easy to understand, consistent with industry characteristics and conducive to communication. Just like Apple's first logo, it is exquisite but quite complicated, which is not conducive to communication. Then it was eliminated and replaced with the logo model we see now.

We don’t know how customers define cheap and cost-effective. If you analyze it carefully, it is not necessarily true.

Let me explain the specific situation to you: the current price of trademarks on the market basically starts at 20,000, and the general selling price is concentrated between 20,000 and 80,000, and 68% of the trademark transaction prices are between 20,000 and 20,000. 50,000.

If the price of the trademark is low, for example, you can buy a trademark for a few thousand yuan. Then there may be some problems with these trademarks.

1. The trademark validity period is about to expire

This trademark may only be valid for 1-2 years or a few months. After you purchase this trademark, you need to renew it immediately. The holders, with the mentality of selling the trademark quickly before it expires and taking advantage of the opportunity to make a fortune, sell it at a low price. Some buyers do not know the trademark well and will not renew it, resulting in the trademark becoming invalid and unusable.

2. The meaning of the trademark is opposite or irrelevant to the category to which it belongs

With a good trademark name, customers will immediately think of the goods they need to use after seeing it, so that the two can Give full play to the brand promotion effect. If your trademark does not match the products you sell, it will not be a good deal no matter how low the price is.

3. There are few goods for which the trademark can be used.

The reason for this situation is that the protection registration was not fully considered when registering the trademark or some categories were rejected. For example, a cosmetics trademark can only be used in the subcategory of "facial mask" and cannot be used in other cosmetics such as eye shadow, lipstick, etc. If such a trademark is successfully registered by a competitor, it can only be used as a wedding dress for others.