From June 5438 to February 65438, 2005, the first active and academic NGO in China, Brand China Industry Alliance, was established in the Great Hall of the People. Wang Wenyuan, Vice Chairman of the Ninth Chinese People's Political Consultative Conference, presented the flag to Wang Yong, Secretary General of the League. Since its establishment, the Alliance has been learning from "two role models" around "one idea", solidifying "three major activities", developing "four major businesses", integrating "five major resources" and building the first brand activity and communication platform in China!
One idea is "brand, make China more respected!" For the idea, build the spiritual home of China brand leaders and become the spokesperson of China's own brands.
Two role models, the Learning International Olympic Committee and the Davos Forum, have become one of the most influential NGOs in the global brand field.
Three major activities, namely, holding the Brand China Women's Summit Forum, China Brand Festival and Brand China Person of the Year Award.
Brand research, brand activities, brand communication and brand consultation provide high-quality professional services for China brands.
Five resources, that is, integrating the five core resources of government, enterprises, experts, media and brand managers, set up brand China Council, China Brand Managers Association and brand China Expert Service Center. With the help of domestic top brand consulting institutions and brand expert resources, the alliance also launched an innovative service model of "brand+capital" in conjunction with superior capital to provide in-depth brand services such as brand consulting and financing listing for the most potential independent brands.
In research, the alliance has been actively involved in the construction of brand laws and industry standards. China brand memorabilia released every month for five consecutive years has become the vane of China brand. In addition, the Beijing Olympic Games and Brand China, China Brand Development Report in 30 Years of Reform and Opening-up, 20 10 Brand China 1000 Top and other research reports have been published. It has undertaken or drafted projects and important documents such as Research on the Medium and Long-term Brand Development Plan of Zhongguancun, Suggestions of the Ministry of Commerce on Promoting Brand Building, Analysis Report on Brand Building of Central Enterprises, Guiding Opinions on Strengthening Brand Building of Central Enterprises, and Evaluation System of Brand Management of Central Enterprises.
It has successfully held seven brand festivals in China, seven brand China (women) summit forums, eight brand China general evaluation lists, seventeen brand China summit forums, eight brand China person of the year and dozens of large-scale brand China (region/industry) summit forums. The alliance has organized China's own brand Miles, brand China national tour, brand China Asian running, and visits to the United States, Canada, Japan, Germany, Britain and Italy. And specially set up the brand China university lecture tour group, and gave nearly 700 lectures in well-known universities, government agencies, industry associations and brand enterprises.
It owns one of the most influential brand portals in China-Brand China Network, Brand China Column of Tianjin TV Station, Brand China Weekly, Brand China Electronic Weekly, Brand China Mobile Newspaper and Brand China Series, and has developed a mobile phone client. And with the People's Daily, Xinhua News Agency, CCTV and other more than 500 mainstream media to form a brand China Media Alliance, providing all-round and multi-level communication services for China brands.
Over the past eight years, the National People's Congress Standing Committee (NPCSC)'s vice chairmen Chen Changzhi, Gu Xiulian, Cheng Siwei and Xu Jialu, and Chinese People's Political Consultative Conference's vice chairmen Wang Wenyuan, Sun Fuling, Chen Zongxing, Li Wuwei and Bai Lichen have given cordial care to the development of the alliance.
And won the Ministry of Commerce, State-owned Assets Supervision and Administration Commission, Development and Reform Commission, China Council for the Promotion of International Trade, China Chamber of Commerce, all-china youth federation, All-China Women's Federation, All-China Federation of Industry and Commerce, Beijing, Tianjin, Qinghai, Shandong, Hunan, Hainan, Qingdao, Suzhou, Nanping, Tai 'an, Sanya, Rushan, Taizhou, Loudi, Lingui and Guilin.
Brand Alliance (Beijing) Consulting Co., Ltd. aims to serve the brand industry and make China more respected! By providing customers with effective and innovative comprehensive brand consulting services, the company helps customers to establish, maintain and consolidate their brands systematically and professionally, helps customers to create, enhance and strengthen brand value on a global scale, and promotes the rise of China brands. The registered trademark "face of china" (Graphic) was awarded as a famous trademark in Beijing on 20 12.
The alliance has more than 500 employees, 7 overseas offices, 23 workstations and professional committees, and nearly 300 college students' brand clubs. It is the largest, most influential and credible private brand organization at present.
In the future, the alliance will adhere to the service-oriented brand building as the center, work closely with all sectors of society, work hard and persevere, and work hard to realize the great dream of "brand, making China more respected"!
20 15 September 16, attended the press conference of "2015 Brand China Person of the Year Award Ceremony" jointly sponsored by Brand China Industry Alliance, Xinhuanet and China Exhibition Economy Research Association.