VI stands for Visual Identity, which is corporate VI visual design, and is commonly translated as visual identification system. It converts the non-visual content of CI into static visual identification symbols. A well-designed and scientifically implemented visual identification system is a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image.

Through VI design, enterprises can gain employees' sense of identity and belonging internally, strengthen corporate cohesion, and externally establish the overall image of the enterprise, integrate resources, and convey corporate information to the audience in a controlled manner. , through visual codes, continuously strengthen the audience's awareness, thereby gaining recognition.

VI is part of enterprise CIS, and enterprise CI includes three aspects. Divided into BI, MI and VI, the three aspects are behavioral identification, corporate philosophy identification and visual identification.

Extended information

Historical evolution

Ancient times

VI has a long history. Animals with symbolic significance play an important role in the consciousness of a nation or country. The important role played by media in form, the emergence of totems of ancient humans, ancient cave paintings and rock paintings can be regarded as the oldest graphic design, the same beliefs, lifestyles, totem symbols, clothing and language habits of primitive tribes, This is an unconscious image recognition formed between tribes in the early stages.

The visual symbol of slave society is that city-state families form internal and external class divisions and image distinctions between city-states through family emblems, clothing and behavioral habits. The visual identity of the Middle Ages is a symbol of a large number of religions in some European countries. "Emblems", "logos", and "coats" representing noble status and status.

Throughout history, social behaviors have clear signs, uniform clothing, distinctive buildings, highly recognized concepts and image traces.

Modern Times

The VI of modern times is that after World War II, due to the vigorous development of the pacifist movement and the development of the capitalist economy through economic crises, Japan and the United States soon Then we discovered the great power of design and management. Japan and the United States fully implemented the visual identification system, bringing VI to a mature stage. The visual identification system has a history of more than 50 years since its birth.

Basic elements and content of VI system

Basic element system: such as company name, corporate logo, corporate shape, standard words, standard colors, symbolic patterns, slogans, etc.

Application systems: product styling, office supplies, corporate environment, transportation, clothing and accessories, advertising media, signs, packaging systems, official gifts, displays and printed publications, etc.

The main content of a set of VI design: basic element system: logo, standard words, standard colors, combination of logo and standard words.

Baidu Encyclopedia-vi system

Baidu Encyclopedia-vi