Company Introduction

Taikang Life Insurance Co., Ltd. is a national, joint-stock life insurance company established with the approval of the Head Office of the People’s Bank of China on August 22, 1996. The company is headquartered in Beijing . Taikang Life Insurance Co., Ltd. has strong strength and was initiated by 16 state-owned large and medium-sized enterprises, including China Foreign Trade and Transportation (Group) Corporation, Sinopec Group Beijing Yanshan Petrochemical Co., Ltd., and China Guardian International Auction Co., Ltd.

In November 2000, Taikang Life fully completed the foreign capital raising work approved by the State Council and the China Insurance Regulatory Commission. Foreign shareholders include well-known international financial companies such as Swiss Fontaine Life Insurance Company, Swiss bank Royce Bank, New Deal TEDA Investment Co., Ltd. and Japan's SoftBank Group.

In 2004, Taikang Life successfully issued 1.3 billion yuan of subordinated bonds, which provided capital guarantee for rapid and sustainable development and effectively enhanced Taikang Life's capital strength and solvency.

Under the leadership of a professional and international management team with Chairman and CEO Chen Dongsheng as the core, Taikang Life has developed rapidly. It has established 29 branches and 160 central branches in Beijing, Shanghai, Hubei, Shandong, and Guangdong across the country, successfully completing the establishment of a national business network.

As of the end of 2005, Taikang Life’s total assets were 55.6 billion yuan, with premium income of 17.8 billion yuan that year, and its market share was steadily increasing year by year. On March 23, 2006, Taikang Life Asset Management Company was officially established. In recent years, Taikang Life's capital utilization rate of return has been among the best. In 2005, the capital utilization rate of return exceeded 5%, ranking among the top in the industry.

The development goals of Taikang Life:

Build Taikang Life into an international-level financial and insurance group with the best service, the best brand, the most affinity and the most favored by the market< /p>

Taikang Life’s brand positioning:

Represents the modern outlook on life, modern consumption and family values ??of the growing white-collar population

Taikang Life’s market positioning:

Integrate into the public life of the 21st century and provide high-quality life insurance services to the rising white-collar workers

Pursue the development strategy of "professionalization, standardization and internationalization"

Adhere to the business philosophy of sound operation and pioneering innovation

Taikang Life attaches great importance to preventing financial risks and takes the lead in adopting international practices for credit rating. The credit rating is AAA-, which means "very strong solvency, risk "The smallest", the company has not had a single bad debt since its establishment.

Taikang Life took the lead in adopting international standards for standardized management. In 2004, the entire system passed the ISO9001:2000 certification, becoming the first national financial institution in China’s financial industry to have the entire system fully certified. The entire management process of sales and service meets international standard quality management requirements.

Taikang Life creatively proposed:

“Buying a car, a house, and insurance – the three new things in modern life”

In 2002, Taikang Life initiated the concept of youth, health, and Fashion, happiness and contentment of modern life, modern consumption and family values. As a life attitude and lifestyle, life insurance will gradually become a necessity in people's lives. Like housing and cars, it will become the "three new items" that people pursue in life.

In 2005, the "Quality Life - 2005 Middle Class in China" tour salon jointly sponsored by Taikang Life Insurance and the Economic Observer was held in Shanghai, Shenzhen and Beijing. This event has attracted great attention to the quality life of China's middle class, and the concept that "insurance is a symbol of the quality life of the middle class" has been widely recognized. Due to the influence of this event, "buying cars, buying houses, and buying insurance have become new consumer fashions" was named "Top Ten Major Events in China's Insurance Industry in 2005" by the Financial Times.

Build a comprehensive and clear business system to fully meet the public’s demand for life insurance products

Taikang Life focuses on building a comprehensive and clear business system, and has formed a relatively complete business system with personal marketing as the core and teamwork. Insurance, bancassurance, health insurance and renewal business are developing together. The products cover children, women, medical care, pension, critical illness, accidental injury, dividends, investment-linked, universal insurance and other aspects, which can fully meet the public's needs. Comprehensive and multi-level needs for life insurance services.

Take the lead in launching and continuously upgrading the "Taikang Family Protection Plan",

realizing "one policy protects the whole family"

In 2002, Taikang Life integrated the latest international Technology has taken the lead in the insurance industry to realize "one policy protects the whole family", transforming from one-on-one personal marketing to a modern sales method for the entire family, satisfying the pursuit of family value by working-class white-collar workers. After two comprehensive upgrades, Taikang Life launched "Love Home 2005" in April 2005. The upgraded product added new insurance types, expanded the payment period, increased flexibility, strengthened the protection function, and realized the product form has changed from Insurance package – insurance buffet – upgrade process of insurance supermarket. In 2006, the "Taikang Love Family Financial Insurance Plan" was launched, which for the first time organically bundled traditional protection products with universal insurance products. On the basis of improving the protection function, the family protection supermarket added the value-added service of "customer financial management".

Create a four-in-one interactive comprehensive service system that combines reality and virtuality - "Taikang New Life Plaza"

In 2002, "Taikang New Life Plaza" embodies Taikang Life's new service concept "Square" has been fully launched in all branches across the country, forming a four-in-one interactive comprehensive service system that combines reality and virtuality. Here, customers will enjoy Taikang Life's "New Life Plaza Store", "New Life Plaza Telephone Number - 95522", "New Life Plaza Network -" and "vibrant, healthy, professional and honest staff". to more personalized, friendly, comprehensive, and all-weather financial services. On June 6, 2004, Taikang Life launched the "New Life Club", and in 2006, the New Life VIP Club was upgraded. New Life VIP Club continues Taikang's "four-in-one" service system, integrates Taikang Life's various value-added service varieties, and builds a platform to provide customers with value-added services in a standardized and orderly manner.

Achievements of Taikang Life

In 2005, Chen Dongsheng, chairman and CEO of Taikang Life, was elected as the "2004 Chinese Businessman of the Year" by Fortune (Chinese version) and became the (Chinese version) Cover character.

In 2004 and 2005, Taikang Life successively ranked among the top 500 Chinese companies.

Due to its remarkable achievements in informatization construction, Taikang Life was successively elected as one of the "Top 500 Chinese Enterprises in Informatization" jointly selected by the National Informatization Evaluation Center and "Internet Weekly" in 2003, 2004 and 2005. ".

In 2004 and 2005, Taikang Life won the honors of "China's Most Trustworthy Life Insurance Company in 2004" and "China's Top 10 Most Admired Insurance Companies" in the World Financial Laboratory Annual Awards.

In 2005, Taikang Life’s “Towards Taikang New Life” F1 integrated marketing campaign won the “Best Innovation Award” of the 3rd China Outstanding Marketing Awards, becoming the only financial enterprise selected among all award-winning units.

In November 2005, Taikang New Life Plaza, the four-in-one service system of Taikang Life Insurance, won the honorary title of "Top 80 Chinese Enterprises in Customer Care in 2005".

In December 2004, Taikang Life Insurance became a national financial enterprise that has passed the ISO9001:2000 International Standard (UKAS) quality system certification for its entire system.

Taikang Life was the first in the insurance industry to adopt international practices for credit rating, leaping from AA to AAA- in three years.

In October 2004, Taikang Life Insurance stood out from more than 150 applying companies and won the 2004 Corporate Culture Excellence Award for its remarkable achievements in corporate culture construction, becoming the only insurance company to win this honor. .

In 2004, in the ranking of life insurance brands in the "Successful Marketing·New Generation 2003 Most Competitive Brand Survey" jointly organized by "Successful Marketing" and the New Generation Market Monitoring Agency, Taikang Life ranked 130.79 Growth Index, becoming “the most growing life insurance brand”.

In 2003, in the "Third China Trademark Competition" co-organized by the State Administration for Industry and Commerce, the China Trademark Association, CCTV and others, the registered trademark "Taikang Life" won the "2002 China Trademark Competition" Top Ten Favorite Trademarks by the Public”.

In November 2000, Taikang Life completed the foreign capital raising work approved by the State Council and the China Insurance Regulatory Commission.

In August 2000, Taikang Life’s headquarters moved into the Taikang Life Building on Chang’an Street in Beijing, the first street in China.

Distribution of Taikang Life Branches

Head Office Taikang Life Building, No. 156 Fuxingmennei Street, Beijing 010-66429988

Beijing Branch Inside Fuxingmennei, Beijing No. 156 Main Street, Taikang Life Insurance Building 010-66428866

Hubei Branch 20-21st Floor, Taihe Plaza, Wusheng Road, Wuhan City, Hubei Province 027-85510990

Guangdong Branch Guangzhou City, Guangdong Province 18th Floor, Urban Construction Building, No. 189 Tiyu West Road, Tianhe District 020-38799200

Sichuan Branch Taikang Life Insurance Building, No. 24 Jinxianqiao Road, Chengdu, Sichuan Province 028-87662888

Shanghai Branch 26th Floor, China Merchants Plaza, No. 333 Chengdu North Road, Jing'an District, Shanghai 021-52981818

Liaoning Branch No. 205 Zhongshan Road, Heping District, Shenyang City, Liaoning Province 024-22877000

Jiangsu Branch No. 323, Longpan Middle Road, Baixia District, Nanjing City, Jiangsu Province 025-84470666

Zhejiang Branch Floor 1.2.6.7, Zhijun Building, No. 96 Fengqi Road, Hangzhou City, Zhejiang Province 0571-85802112

Shandong Branch West Building, Shandong Industrial and Commercial Bank of China Building, No. 310 Jingsi Road, Jinan City, Shandong Province 0531-87920666

Henan Branch 11th Floor, Future Building, No. 69 Future Avenue, Zhengzhou City, Henan Province 0371-65610022< /p>

Tianjin Branch Junyue Building, No. 18 Guizhou Road, Heping District, Tianjin City 022-27827666

Shaanxi Branch Kaicheng Building, No. 39 Chang'an North Road, Xi'an, Shaanxi Province 029-85218111

Chongqing Branch 023-63722333, 9th Floor, Everbright Bank Building, No. 168 Minzu Road, Yuzhong District, Chongqing City

Fujian Branch 0591, 23rd Floor, Lianxin Center, No. 1 Wuyi South Road, Fuzhou City, Fujian Province- 83202888

Xiamen Branch 10th Floor, Post and Telecommunications Guangtong Building, No. 11 Hubin East Road, Xiamen City 0592-5883888

Hunan Branch Hunan International Financial Building, No. 593, Section 1, Furong Middle Road, Changsha City, Hunan Province 19th Floor 0731-4448666

Shenzhen Branch Box 01, 4th Floor, Commercial Bank Building, No. 1099 Shennan Middle Road, Futian District, Shenzhen City 0755-25190098

Anhui Branch Hefei Changjiang River, Anhui Province No. 419 Middle Road, Chang'an Building 0551-2821122

Dalian Branch Taikang Life Insurance Building, No. 61 Jiqing Street, Zhongshan District, Dalian City, Liaoning Province 0411-82813222

Qingdao Branch Hong Kong West, Qingdao City, Shandong Province 11th Floor, Yuyuan Building, No. 77 Road 0532-83895522

Ningbo Branch 16th Floor, The Bund Building, No. 132 Renmin Road, Jiangbei District, Ningbo City, Zhejiang Province 0574-87036688

Hebei Branch Hebei Province 8-9th Floor, Shifang Building, No. 209 Xinhua East Road, Shijiazhuang City 0311-87600333

Heilongjiang Branch Taikang Life Insurance Building, No. 176 Shangzhi Street, Daoli District, Harbin City, Heilongjiang Province 0451-84694288

Yunnan Branch 17.18th Floor, Guangye Building, No. 2-4 Huguo Road, Kunming City, Yunnan Province 0871-3116351

Jilin Branch 7th Floor, Zhongji Building, No. 1562 Jiefang Road, Changchun City, Jilin Province 0431-5616280

Guangxi Branch 2nd Floor, Investment Building, No. 109 Minzu Avenue, Nanning City, Guangxi Province 0771-5539911

Shanxi Branch No. 6, Taoyuan North Road, Yingze District, Taiyuan City, Shanxi Province 0351-8268886

Xinjiang Branch Xinjiang Branch 0991-2351213, 6th Floor, China Development Bank Building, No. 86 Zhongshan Road, Urumqi City, Xinjiang

Jiangxi Branch 0791, Floor 18-19, Xinda Building, No. 15 Yongshu Road, Nanchang City, Jiangxi Province -6387150

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