Mateschitz's Red Bull

Red Bull is a world-famous energy drink brand. Born in Thailand in 1966, the original name was Krating Daeng. In 1986, an Austrian businessman introduced Red Bull to Europe and officially used the English brand "Red Bull". Since its products are mainly for energy supplements, Energy was founded. beverage category.

Brand Profile

The owner is Mateschitz. Red Bull has been engaged in brand promotion for a long time and has established brand reputation and influence by sponsoring extreme sports, motor sports and flying sports. The promotion in various countries has also been quite successful, and it has been marketed in more than 140 countries and regions.

When it comes to Red Bull beverages in China, there is a saying:

Red Bull is an industry owned by Thai businessman Yan Bin (Reignwood Group), and Yan Bin also has the boss of Red Bull. However, according to incomplete research, Yan Bin may only have the operating rights of the Red Bull REDBULL trademark in China.

The operation of the world-famous Red Bull REDBULL brand is entirely the work of Austrian businessman Dietrich Mateschitz operating in Austria and has no direct relationship.

Both the Austrians and Yan Bin are just authorized operators of the Red Bull brand. Internationally, Red Bull is good at sports sponsorship brand image and sales of 4.4 billion US dollars, and it has nothing to do with China's Yan Bin.,,,

Internationally, Red Bull REDBULL is already a world-class functional drink and a well-known sponsor of competitive sports; however, in China, Red Bull beverage has always been a tasteless drink, because the Chinese operators just want to take advantage of Red Bull's international reputation and have no intention of operating this beverage well.