No. 1: Manufacturer names

Manufacturer names without font sizes still exist in large numbers, especially in some monopolistic enterprises and listed companies. When doing business, we must not forget this famous saying: If the name is not correct, the words will not be smooth. If your words don't go your way, things won't happen. The manufacturer's name is the first intangible asset of an economic entity and is also an important intangible asset. Not treating the manufacturer's name as an important "intangible asset" will bury "hidden dangers" from the beginning of the business process. If it is not resolved as soon as possible, such companies are more likely to run into trouble.

No. 2: Repeated development

The technology developed by investing a large number of technical personnel and millions of funds was patented by foreign countries in 1929; a technician spent 20 years The technology developed after spending time and money is a foreign patent in the 1960s; in a certain city, more than 10 units are engaged in scientific research on the same project, and some projects have already applied for patents from foreign countries more than 10 years ago or even decades ago.

No. 3: High-tech without patents

Wanyan Company, which was the first to develop VCD in the world, did not apply for patent protection and was imitated by many manufacturers. The biggest casualty in the national VCD war was Wanyan Company, the inventor of the technology, which became a victim of technological innovation. Japan's Konishi-Roku Company developed a technology for expressing the battery consumption of a camera drive motor, but it even forgot to apply for a patent after its success. Zhejiang University receives 600 million yuan in scientific research funding from the state every year, and an average of 6 million yuan is used to generate a patent. The inventor won the second prize of the National Science and Technology Award and received a bonus of more than 1,000 yuan without applying for a patent. However, a company developed a machine using this technology and sold it for billions. In a large province in western China, although there are many high-tech enterprises, about 60% of them have not even applied for a single patent. In the process of preventing and treating SARS, some scientists even declared that they would never apply for a patent. Have they ever thought that without applying for patent protection, it would be difficult to be in a favorable position in preventing and treating SARS? The health rights of Chinese people must be in the hands of foreigners, and even controlled by others. This is something more serious than SARS.

No. 4: Patent confidentiality

A Chinese company will have dozens of rice technologies ready to apply for patents in the United States. After a preliminary review by a patent lawyer, it was found that these technologies have been published more than 50 times. Papers no longer possess the novelty of a patent. In the end, only one technology has the conditions to apply for a patent. An agricultural university in the south used a large amount of national funds to develop more than 20 Juncao technologies, which are in a leading position in the world. However, most of them were "contributed" to more than 20 free of charge through international seminars without patent protection. nation. China's "two-step fermentation method to produce vitamin C" technology is a major scientific and technological invention. Large foreign pharmaceutical companies competed to purchase it at a high price of tens of millions of yuan. Unexpectedly, this technology was "destroyed" in a paper; American Energy King Hammer once took a fancy to the hybrid rice technology of "Father of Rice" Yuan Longping and planned to invest huge sums of money to promote it around the world. When he found that all 50 technologies were disclosed in the literature and did not meet the conditions for patent application, they could not protect them and had to give up. Although publishing a paper will have intellectual property rights such as copyright, it is an "alternative intellectual property right" that buryes the elements of intangible assets such as patent rights (technical secrets). The Japanese scientist who won the Nobel Prize was not only a scholar who published papers before winning the prize, He is also a patentee with dozens or even hundreds of patents. A good patent can create more social and economic benefits than ten papers. If Mr. Nobel had a technical idea and published the paper first, there would be more. Today’s Nobel Prize? The standard for a powerful country in the world should not be a country with big papers, a country with small intangible assets, and a country with weak intangible capital.

Novelty of patents

The fifth is the United States. A fashion designer designed a unique bra and just let his wife try it on at a dinner party. Later, the designer applied for a patent for the bra, but was challenged because the patent he applied for was no longer "novelty." A construction company that considers its customers loses the right to apply for a patent because it delivers the building for use in advance; a product that has already applied for a patent becomes a competition because of the phrase "the product was sold out" during a trial sale in a certain city. Evidence for the opponent's application to revoke its patent; In the case of Jiekang Company suing Wanji Company for infringement of its design patent, the court ruled that the compensation amount was as high as 12 million yuan, setting a record for the highest compensation amount in mainland China.

Not only did they not receive a penny in compensation, but the design patent was revoked by the State Intellectual Property Office. Japan's Kenwood Company sued a Shenzhen company for infringement of its design patent, but the case was dismissed by the court.

No. 6: Not applying for trademark registration

The listed company "Fujian Tianxiang" had to pay a huge sum of 2.3 million yuan to a company in a county in Hubei because it used " The trademark "Tianxiang" was registered 13 days ago; "The Romance of the Three Kingdoms" accidentally lost its trademark in Jingzhou, but in Cao Cao's hometown, a famous winery accidentally lost its "Cao Cao" trademark; In 1979, it was broadcast on CCTV The "COMBASI" quartz clock that "tells the time for you" cannot tell time for a long time because the company only knows how to advertise but does not have a registered trademark. It had to spend 900,000 yuan to buy back the "COMBASI" trademark; Kong Yiji did not show up at Xianheng Hotel The reason for settling here is that Xianheng Hotel did not register the "Kong Yiji" trademark; there are two famous Beijing snacks "Baodu Feng" that have been around for more than 100 years. Shopkeeper Feng, who registered the service trademark "Baodu Feng", sued the shopkeeper Feng who did not have a registered trademark. Without a registered trademark, he had to take off the plaque with the word "Baodu Feng"; Hubei, the hometown of Medical Saint Li Shizhen Qichun has both rich resources of Chinese herbal medicine and the brand of Li Shizhen’s hometown. It implements the strategy of “promoting the county with medicine” and uses the “Li Shizhen” brand to attract foreign investment. However, it encounters difficulties. The “Li Shizhen” trademark has already been used by a company in Beijing. Once registered, it becomes someone else's intangible asset; Xinhua News Agency reported that Sichuan Province has more than 400,000 industrial and commercial enterprises, and the province has accepted a total of 50,000 trademark registration applications. On average, only every eight enterprises have one trademark. In fact, there are far more companies in western China that do not have registered trademarks than this number.

No. 7: Infringing on the patent rights of others

A herbicide independently developed by a unit in Guangxi was very popular with farmers, but it was sued by DuPont in the United States. It turned out that the herbicide had already applied for a patent; the United States Kodak knew clearly that Polaroid's instant imaging camera already had a patent, but still insisted on producing the same product. It fought a 15-year lawsuit and ended with Kodak losing the lawsuit and paying nearly US$1 billion in compensation. Kodak suffered a lot for this. According to relevant news reports: Zhejiang Provincial Higher People's Court made a final judgment on the case of Sacon suing Haier for patent infringement.

No. 8: Plagiarizing other people’s works

Kong Yiji’s stealing of books was just the physical objects of a few books. And get beaten. Modern people are not satisfied with this when they steal books. What they steal is the copyright of the work. Not only can you earn royalties or royalties, but once you get through it, you can also get the position of dean of a university, a professor, a doctorate, or a graduate tutor. Brian Vandermark, a professor at the U.S. Naval Academy, published a historical book, Titled "The Guardians of Pandora's Box: The Story of 9 Men and the Nuclear Bomb", this book is suspected of plagiarizing more than 50 paragraphs from other people's works; the book "Imaginary Foreign Country" is written by Peking University professor Wang Mingming. The book has plagiarized 100,000 words of "Contemporary Anthropology" (Chinese translation) by the American anthropologist Haviland, which is almost exactly the same; Professor Yang Jing'an from the Institute of Artificial Intelligence of Hefei University of Technology, in an academic paper published by the end of 1999 , 6 articles seriously plagiarized the research results of foreign scholars. In his application materials for professorship in 1993 and doctoral supervisory application in 1995, Yang reported some of the above plagiarized papers, fictitious foreign research results, and two international conference papers that were not actually published. ". Plagiarism has a new dynamic: a book that was originally intended to promote intangible assets plagiarized and robbed other people's "intangible assets." I began to study intangible assets in 1984, founded "Intangible Assets Science" in 1995, and combined 10 years of research The results were compiled into the world's first monograph on intangible assets, "Magical Wealth: Intangible Assets (Introduction to Intangible Assets)" (published by Haitian Publishing House in March 1996), revised as "Intangible Assets" in June 1999. The world's latest version of "Intangible Assets" was revised again and published in June 2002. The three editions of "Intangible Assets" were fortunate to be used by high-level personnel such as doctoral supervisors, university professors, postdocs, Ph.D.s, and deputy deans of accounting schools. All plagiarized.

"The Latest Intangible Assets Valuation Methods, Techniques, Parameters and Case Analysis" published by China Statistics Press in March 2003, Wang Ping, deputy dean of the School of Accountancy, Capital University of Economics and Business, is the chairman of the editorial board and deputy chairman of the "State-owned Assets Management" published by the Ministry of Finance. Zheng Wei, deputy director of the "Intangible Assets" magazine, Liu Taishan, director of the Scientific Research Institute of the Ministry of Railways, and Zhang Mingda, secretary-general of the Jiangsu Association of Certified Public Accountants, illegally copied 15 chapters of "Intangible Assets" (Third Edition), and some entire chapters were illegally copied. . Wang Ping and China Statistics Publishing House and others plagiarized "Intangible Assets" and others were not the only one. It was only the "first infringement case of Intangibles" that was exposed. There were also second, third and several "Intangibles" plagiarism cases. "Intangible" books are still scamming people in the book market and in college classrooms.

No. 9: The trademark symbol is ambiguous

Trademark right is originally an important intangible asset of the enterprise. But if the trademark mark is ambiguous, it will only be counterproductive. A certain company's "Fangfang" brand lipstick was exported to foreign countries with the Chinese Pinyin "FANG FANG" trademark, but no one cared about it. It turned out to be the "Dog Tooth" brand lipstick in English; some trademarks using the Chinese Pinyin abbreviation were "ST" and "PT" companies were given special treatment even before they were listed. A toothpaste whose trademark translates into English as "BLUE SKY" is actually a "very low value stock" brand of toothpaste. In order to commemorate his father, Ford II used his father's name "Edsel" as a trademark for new cars. However, the pronunciation was similar to the name of a cough medicine, which aroused consumer disgust and caused a loss of US$350 million. Toyota is promoting the "TOYOLET" brand car in the United States, but I didn't expect it to be similar to the English TOILET (toilet, urinal).

No. 10: Uncreative Trademarks

The dust of the monopoly lawsuit filed by the global software giant Microsoft Corporation against the U.S. Department of Justice has not yet settled, and it has been troubled and challenged by another lawsuit: In a lawsuit, Lindows filed a request with the judge, asking Microsoft to give up the "Windows" trademark because it is just a common English word and not original to Microsoft; hundreds of lawyers and tens of millions of dollars in legal fees for Microsoft cannot do this. Rewriting the facts and history that windows is indeed a gender-neutral name. "Legend's trademark has been registered abroad. In addition to the company's lack of international business strategy for intangible assets, the trademark "Legend" it chose has a fatal weakness: it is not original, it is just an ordinary English word. word. A company applied for trademark registration using the public symbol ".com" in alcoholic beverages. Since the uncreative name is not an exclusively created term, it is difficult to prevent it from being used by others in business, such as the trademark owner of "Taiwan" oral liquid. There is no way to stop others from using the "Mrs." trademark on toilet paper. It is a lack of creativity for the American company Pfizer to translate the Chinese trademark of its blue diamond-shaped tablet "Viagra" into a rush to register the "Viagra" trademark regardless of product category. On the other hand, re-creation was ignored, and the similar-sounding "Viagra" was chosen for trademark registration and the poetic and artistic value "Viagra" was abandoned, which also left hidden dangers for the company to seize the Chinese market in the future.

China's "parrot" has become a "dragonfly" in Japan, China's "five-star" has become a "nine-star" in the United States; China's "Lenovo" You cannot "associate" abroad; China's "flying pigeons" fly into other people's nests in Indonesia. Many Chinese famous brands are registered abroad. They are suffering from the same disease. They do not know how to actively obtain foreign-related rights and interests in intangible assets. Understand the "regional" characteristics of intellectual property and ignore the internationalization of intangible assets. In 1999, the number of foreign patent applications in China was 59 times that of China's overseas applications. The huge deficit in intangible assets shows the lack of international competitiveness of Chinese enterprises. Giving up the international rights and interests of intangible assets, and also losing the large international market that has been invested in human and financial resources. Only with the investment of intangible assets in the vast international market can there be international profit output. Do any of the listed companies have international trademarks and patents? Chinese companies are ill-prepared for this war, and are even at a disadvantage. >No. 12: Avoid stealing other people’s achievements

“If you plant a grain of millet in spring, you will harvest ten thousand grains of grain in autumn. "This poem by a poet from the Tang Dynasty shows that with good seeds, there will be a bumper harvest. If you plant one, you will get ten thousand. This is the unique instinct and charm of seed reproduction.

Seeds are the top priority of the agriculture and forestry industry, and new plant variety rights are important intangible assets in agriculture and forestry, which are also inviolable. However, due to the vitality of seedlings, it is quite difficult to protect them. In addition, some units or individuals always want to get something for nothing, so various infringement cases have arisen: After years of research and cultivation, the Shenyang Academy of Agricultural Sciences has developed "Shenyang No. 16" "A new corn variety was planted in more than 600 acres of corn in Xiayu Village, Xiongguan Township, Tieling County without authorization by a certain city. The Shenyang Academy of Agricultural Sciences believed that its behavior constituted infringement and sued the court, requesting an order to order a city seed company and Xiayu Village, Xiongguan Township, Tieling County, to compensate for economic losses of 540,000 yuan. The "Denghai No. 9" corn hybrid variety rights of Shandong Province Denghai Seed Industry Co., Ltd. were renamed "Yedan No. 53" corn hybrid by the Laizhou Agricultural Science Institute, and 400 acres were bred in Ningcheng County, Chifeng City. After being discovered, he went to court and the court determined that the infringement was established. The defendant compensated the plaintiff more than 430,000 yuan. A technician from Zenggang Township, Yongning County, took high-quality wolfberry seedlings cut by others and used cuttings to propagate more than 60,000 green wolfberry plants. However, even though they grew well, they could only be destroyed.

No. 13 Advertisement "Infringement"

China Lantian Corporation's CCTV advertisement used the theme song "Honghu Water, Waves Beat Waves" from the opera "Honghu Red Guards" ", causing copyright disputes. First, in December 1999, the Hubei Provincial Opera and Dance Theater filed a lawsuit against "Lantian" in court, seeking compensation of 2 million yuan. Then the composers Zhang Jing'an and Ouyang Qianshu, retired employees of the Provincial Opera and Dance Theater, believed that the copyright belonged to them, and took the Hubei Provincial Opera and Dance Theater and Lantian Company to court as defendants. The Guangdong Robust Group owns a well-known trademark in China, but it used the theme song of the movie "The Nurse's Story" in an advertisement on TV. Without the consent of the lyricist, it used the lyrics that have been sung for decades: "Little swallows, wearing floral clothes, every year Come here in the spring..." Without authorization, the slogan was changed to: "Little swallow, little naughty, happy Robust." The four children of Wang Lu, one of the lyricists, filed a lawsuit with the Wuhan Intermediate People's Court on the grounds that the defendant had infringed on their father's copyright. Guangdong Robust Group Co., Ltd. and other five units were named as defendants, demanding compensation of 3 million yuan. . The Wuhan Intermediate People's Court made a first-instance verdict on the "Robust" calcium milk advertising infringement dispute case. The three defendants were ordered to jointly compensate the children of Wang Lu, the author of the "Little Swallow" lyrics, more than 170,000 yuan. The infringing advertising film will be All were confiscated. The organizers of the Academy Awards have also encountered copyright troubles over the unauthorized use of Disney's Snow White character.

No. 14: Secrets are not "protected"

The methods used to compete for and hunt for secret information intangible assets in the world are all kinds of strange and elaborate. Faced with this fierce competition, quite a few units are still relatively numb. Unprotected from the outside world, the director of a certain city's Agricultural Research Institute took the initiative and donated to the Japanese a dwarf wheat variety that had just been developed by the institute and had not yet been promoted in the country. Technical staff from a scientific research institute disclosed the secrets of preventing and controlling silkworm diseases at an international seminar. The technical secrets of enterprises allow foreign businessmen to take photos and videos, and are easily leaked to foreign businessmen, causing great losses to the enterprise and the country. The protection of secret information within the company is a weakness of quite a few companies: the vice president of a company applied for a job at a company in a neighboring county based on his mastery of production technology, causing huge economic losses. The company asked the public security organs to file a case for investigation. However, the company did not have a relevant management system for confidential information intangible assets, so it could not be determined that the vice president who changed jobs had misappropriated the company's technical information, and the investigation of the case could only be shelved. A travel agency did not take corresponding confidentiality measures for intangible assets such as customer lists. The business manager's computer was easily accessed by other employees and the customer lists were stolen. The travel agency suffered heavy losses. A written complaint submitted by a city's electromechanical company to the Industry and Commerce Bureau revealed that the company's former technical section chief had a conflict with the company's leadership, so he copied and took away the company's technical data and product drawings without permission, and then started a new business in a neighboring city. , producing the same products as those of the original unit, causing economic losses of more than 100,000 yuan to the electromechanical company, the industrial and commercial administrative department was required to investigate and deal with the infringement of the former technical section chief. After careful investigation, the Industrial and Commercial Bureau learned that the electric motor company did not sign a confidentiality agreement with its employees, and the former technical section chief did not commit infringement. W, a technician from Company A, changed jobs and copied Company A's technical information. Company A brought the technician W who had changed jobs to court for carrying infringed trade secrets, and provided several documents proving that the information belonged to Company A, including a technical achievement appraisal certificate.

However, the confidentiality level indicated on the technical achievements appraisal certificate is "public", not "confidential" or "confidential". The constituent elements of technical secret rights and interests are confidentiality, economy and confidentiality. Confidentiality is of utmost importance, and confidentiality means taking confidentiality measures.

No. 15: Random registration of trademarks

China's "Shenzhou 5" manned space flight was successful. Some companies have registered the "Shenzhou 5" trademark for use in clothing and shoes. In the food and health care categories, some areas have rushed to register the trademark "Yang Liwei" for use on fruits. In 2003, mankind suffered the disaster of SARS. However, when SARS was raging, some people rushed to register the "SARS" trademark. The wireless local phone "Little Handy Tong" was so popular that 51 "Little Handy Tong trademarks" appeared. With the popularity of the TV series "Liu Laogen 2", more than 500 "Liu Laogen" trademarks suddenly popped up, and they were competing for "Liu Laogen" in various fields ranging from pickles, miso, coffee, to fertilizers and pencils. There are specialized households that specialize in "trademark squatting", and they rush to register whatever trademark is hot in society: when the TV series "Dream of Red Mansions" started airing, someone rushed to register the "Grandma Liu" stinky tofu trademark. Before Hong Kong's return to the motherland, many businesses were optimistic about the historic year 1997 and rushed to register the "1997" trademark. Beer, liquor, cigarettes, shampoo, etc. were all "1997". Chinese football has qualified, and the name of coach Milu has also been registered for trademarks. There are more than 50 Chinese and English trademarks of "Milu" in liquor, clothing, ties, etc. Digging from literary works and grabbing the names of places and characters in famous works, Mr. Lu Xun would not have thought that "Ah Q", "Sister Xianglin" and "Kong Yiji" in his works would all become the targets of squatters. Newcomers and new works are always up for grabs, and "Flower Season and Rainy Season" has also been snapped up by some businessmen. The squatters have a "bet" that dominates the world. Their interests come first and they have to pay. They are not protectors of intangible assets, but at best they are just "trademark brokers". More than 240 trademarks were registered in an organized and premeditated manner, and the biggest move was undoubtedly China (Shenzhen) Foreign Trade Center Co., Ltd., which registered nearly 100 famous and well-known domestic trademarks, trademarks, and company abbreviations of listed companies and fund companies. , stock name, after submitting the application for registered trademark, he took the initiative and sent faxes to various companies, asking for prices ranging from hundreds of thousands to several million yuan, and won the title of "Trademark King". A more ambitious trademark squatter is a Dutchman who registered the currency name "Euro" as a trademark in an attempt to gain benefits from the entire European Union.

No. 16: Being parasitic and not self-reliant

Will foreign capitalists be more communist than the Communist Party? The use of parasitic trademarks is not only a huge investment in advertising foreign trademarks, but also actually increases the value of other people's intangible assets and increases market share. The hotel industry in the tertiary industry uses the names of foreign management groups, which is also a childish and parasitic behavior. Although foreign management companies do not invest a penny in developing countries, the accounting statements of the companies they manage are included in their global income. How could they not become a Fortune 500 company? Some companies in developing countries consciously or unconsciously contribute to foreign Fortune 500 companies. Not only that, these foreign employees who do not invest have to fly their flags high over their master's country. What is even more serious is that a national industry has become a vassal of a multinational company. Developing countries should realize that without their own intangible assets, the economic model parasitized by multinational corporations is fragile. If we fail to realize this, the next economic crisis may even endanger Asia!

No. 17: Malicious registration of domain names

Domain names are important intangible assets on the Internet. Some people have misunderstandings about "registering domain names first". Some people regard registering a domain name as seizing an unowned gold mine. Huge economic benefits have tempted some people to “enclose” domain names online and start a business of registering domain names at low prices and selling them at high prices. There are hundreds of domain names registered for the 2008 Beijing Olympics. The price of the domain name "Olympic Bid 2008" was as high as 10 million yuan. Malicious registration is to register other people's trademark names, manufacturer names, and names as domain names. Beijing State Grid Corporation of China originally wanted to make a fortune by squatting on domain names, but it ended up with heavy losses. For thousands of domain names, the registration fee alone should cost several million yuan, and the annual domain name maintenance fees should also cost several million yuan. After the dispute arose, the domain names that were maliciously registered were successively revoked, and litigation costs, attorney fees and compensation were also required. Guangdong Economic Information Network Co., Ltd. preemptively registered the third-level domain names in the domain names "pepsi" and "nike" and was sued by PepsiCo and Nike. Finally, the court ruled to revoke the registered domain names and impose a fine.

Someone took advantage of Liu Xiaoqing's arrest and registered domain names for Liu Xiaoqing's Chinese characters and Chinese pinyin. I wonder if they want to use the domain name auction to pay back taxes for her?

No. 18: Everything is patented

A migrant worker claimed to have invented the world’s largest patent, and after 15 years of hard work, he finally developed “World Government”, “World Yuan” and “World Identity” "Certificate", and once the patent is adopted by the United Nations, countries will pay it 15% of their gross national product as patent fees for 30 consecutive years. Psychologists suspect he suffers from what is known in psychiatry as delusional disorder. As for the martial arts blockbuster "Hero" directed by the famous director Zhang Yimou, the crew claimed that in order to protect the content of its script, they applied for patent protection, but they also made a mistake. In reality, many people only have a literal understanding of patents and mistakenly believe that everything in the world can be protected by patents. Some journalists also lack basic common sense about intellectual property and intangible assets, and mistakenly refer to technical secrets as patents, copyrights as patents, and trademarks as patents in their manuscripts. In reality and news reports, the licensed use of trademarks and trade names is also called patents. During the 2002 Football World Cup, some businesses selling "World Cup patented products" were ordered by the patent administration department to make corrections. The actual content of the "Patent Licensing Exhibition" organized by the Hong Kong Trade Development Council is mainly about brands (trademarks) and copyrights. It seems that people like Zhang Wuchang also made clerical errors in patents. Such reports and teaching materials can easily mislead readers. What’s more serious is that they “encourage illegality.” In fact, these are intellectual property rights, but they are fundamentally different from patents. Patents only protect technological inventions, trademarks are signs of protection, and copyrights are forms of protection of works. Don’t enter the wrong door when applying for protection. The three are not synonymous in English. Patent is patent, Trade Mark is trademark, and Copyright is copyright. Don't make mistakes when translating. If you describe an unpatented product as a patented product during business operations, it is illegal, and you will not only have to correct it, but you will also be fined.

No. 19: Imitation of other people’s trademarks

On April 25, 2003, Beijing Hengsheng Far East Electronic Computer Group sued Hangzhou Hengsheng Electronics Co., Ltd. for infringement of its registered trademark rights. Beijing Hengsheng stopped a Hangzhou Hengsheng plan to go public to raise 260 million yuan for a case acceptance fee of 50 yuan. This is the first company in China to suspend stock issuance due to trademark dispute litigation. The key point is that although the words are different, the pronunciation is the same, which is suspected of imitation. There are indeed many imitated trademarks on the market: "Remy Martin" is a famous foreign wine trademark, and some people produce wine and liquor with the "horse head" trademark. "Guozhen" has been imitated as "Guozhen" and "Guozhen", " "Master Kong" was imitated as "Kang Shuaifu"; "Red Bull" was imitated as "Hongwu", "Yuchuanju" was imitated as "Wangchuanju" pickles. "Qishi Lin" was imitated as "Xi Shilin". The imitators originally wanted to take advantage of the prestige and market that others already had, but they were sued and compensated for their losses. W&W'S was sued and punished for imitating M&M's. SQNY was sued for imitating SONY and was sued for 150,000 yuan in compensation for its plan to subvert McDonald's. What will be the fate of the victims? McDonald's has submitted a 1,000-page "Trademark Objection Application" weighing 11.6 kilograms to the National Trademark Office.

No. 20 Infringement of "Trademark Rights"

A trademark that infringes on the prior rights of others is based on the rights of others that already have other intangible assets. Shantou Jinwei Food Co., Ltd. used the Olympic five-ring logo without authorization and was sued by the Chinese Olympic Committee. The court heard that it was an infringement. was established and compensated 5 million yuan. The Shandong Province Jingyanggang Winery used the 11th painting "Wu Song Fights the Tiger" created by the famous painter Liu Jiyou in 1954 and modified it as a graphic trademark. In 1989, it applied for trademark registration with the Trademark Office. It was approved. Liu Jiyou's wife and daughter sued Jiangsu Sanmao Group for copyright infringement and claimed 500,000 yuan for registering a trademark based on the "Sanmao" cartoon image created by Zhang Leping. , *** applied to the State Administrative Bureau for 38 categories of trademarks marked with the "Sanmao" cartoon image (31 categories have been approved). At the same time, Sanmao Group also listed the "Sanmao" cartoon image as a defendant enterprise. The image is used in outdoor advertisements, employee business cards, newspapers, and internal nameplates of the company. Zhang Leping's widow, Feng Chuyin, and her children Zhang Weiwei, Zhang Xiao and other eight people filed a lawsuit with the Shanghai No. 1 Intermediate People's Court on the grounds of copyright infringement by Jiangsu Sanmao Group.

, requesting a judgment to order the defendant Jiangsu Sanmao Group Company to stop its infringement, publicly publish an apology in the newspaper, and compensate for economic losses of RMB 1 million. United Fitcher Syndicate, through an intellectual property agency, filed a complaint with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce against the "graphic" SNOOPY (Snoopy) No. 1133305 registered by Guangzhou Chengyi Optical Company on Class 9 glasses and other products. Improper application for cancellation of registration of a trademark. The American company Dow Jones was sued by Chinese calligrapher Guan Dongsheng in court, claiming compensation of 5 million yuan. The reason is that one of his Chinese characters "道" was used by the company as a commercial logo without authorization. Hong Kong celebrity Song Shaoguang filed a lawsuit with the People's Court of Enping City, Guangdong, accusing Xue Weicai of registering a trademark under his name "Song Shaoguang". Request the court to order the defendant to stop the infringement activities in accordance with the law, and to compensate the defendant for mental losses of 300,000 yuan and economic losses of 500,000 yuan.