First of all, you need to decide the positioning of your own clothing brand (men's clothing or women's clothing, suitable for age groups, suitable for people, because to be a clothing brand, you cannot make clothing suitable for everyone, Today's clothing must be specific, that is, the positioning style must be clear. A good brand should give people a very clear product style when it is mentioned. For example, Xiangniao gives people a suit with exquisite craftsmanship and is relatively comfortable. Shanshan gives people a very clear style. For orthodox suits, Septwolves gives them jackets, and Jiumu Wang gives them trousers experts. White-collar workers give them high-end business women's clothing, etc. Your own brand also needs to be positioned).

Then register a brand. The name and of course the logo are trademarks.

Secondly, register a company.

Then, you have your product. Generally, there are several sources of current brand clothing products

1. OEM, that is, some clothing design and development companies, they design a series of samples, and then you choose the product, order a certain amount of goods, and bring Submit your trademark registration certificate, copy of business license, tax registration certificate, organization code certificate and other documents and all other documents will be handled by the design company. Advantages: saves trouble. Disadvantages: high risk (because all orders are made, it is easy to create inventory) replenishment is inconvenient or even impossible (this is more fatal) product style is not distinctive (after all, it is someone else’s thing) cost is high (other people also have to make money)

2. Produce it yourself, which is more complicated. You need to hire designers, pattern makers, and lathes, and also involve fabrics, accessories, and production. Advantages: Flexibility, convenience, and strong autonomy. Disadvantages: Management is cumbersome and the investment is large

3. Produce part of it yourself and OEM the rest. At present, this method is adopted by many big brands

Furthermore, if you have a unified image of your counter, a good image can get twice the result with half the effort.

By the way, if you want to enter a high-end shopping mall, you must apply for a general taxpayer qualification certificate

Finally, don’t forget to make a quality inspection report for the clothing, which is required when entering the store.

And if you want to grow your brand. The marketing work after listing is also an extremely important link.

If a mid-range brand has 3 to 5 self-operated stores, the investment will be around 500,000-800,000 depending on the location of your store