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When did soft ads start appearing in the Spring Festival Gala?

Generally there are no ads.

CCTV Spring Festival Gala Evening, referred to as CCTV Spring Festival Gala or Spring Festival Gala, is a comprehensive cultural and artistic event organized by China Central Radio and Television on New Year’s Eve every year to celebrate the New Year. Party. It originated in 1979, was officially opened in 1983, and was positioned as a national project in 2014.

The party covers various art forms such as sketches, songs, singing and dancing, acrobatics, magic, opera, cross talk drama, etc., bringing the live audience and the audience in front of the TV into the carnival, creating a "universal celebration, prosperous age" The festive scene of "joyful singing".

The party is broadcast live at 20:00 on New Year's Eve every year on the China Central Radio and Television Station's CCTV Comprehensive Channel, Variety Show Channel, Chinese International Channel, National Defense and Military Channel, Children's Channel, Agricultural and Rural Channel, etc.

CCTV’s first real Spring Festival Gala began on New Year’s Eve in 1983 and was broadcast live. Once the program was broadcast, it caused a huge sensation and became a collection and epitome of China's popular literature and mainstream culture. The Spring Festival Gala is the product of the combination of modern media and traditional folk customs, and its emergence is by no means accidental. In 1983, my country's television industry entered a relatively stable and rapid development stage. The rapid development of the television industry and the popularity of television provided technical prerequisites and guarantees for the Spring Festival Gala.

At that time, it was in the early days of reform and opening up, and people's material lives were gradually improving, but cultural life was always lacking, there were few channels for obtaining information, and entertainment methods were relatively single. Based on this, in 1983, CCTV used television means to interpret a grand cultural event such as the Spring Festival to the people across the country, providing an exquisite cultural feast to the people across the country. From then on, the Spring Festival Gala will be broadcast on CCTV at 20:00 Beijing time every Lunar New Year's Eve (it was broadcast before this in the early days). The program lasts for about 4 and a half hours and ends with "Unforgettable Tonight".