Enhancing the brand of agricultural products and local products is an important means to promote rural economic development and an important way to revitalize rural economic development. Due to various reasons, the means of planning and designing products for agricultural products and local specialty product brands are still at a relatively early stage. The planning and design of agricultural product brands should start from the following aspects.

1. Establish differentiation of agricultural products

Rural areas are vast and rich in resources, and the homogeneity of many agricultural products is relatively serious. Therefore, differentiated plans and plans should be formulated for the planting, production and processing of local agricultural products. Only design can win the market. For example, when comparing the "running chickens" listed on JD.com some time ago, chickens raised in the same mountains were put on a bracelet by JD.com and required that the chickens must run for 1 million steps, and each chicken was sold for 168 yuan. It has created product differentiation in the broiler market. Won the favor of consumers.

2. Packaging and positioning based on the target market of agricultural products

The creation of agricultural products must be positioned according to the characteristics of agricultural products and the main direction of future expansion of the market. The market positioning of agricultural products probably depends on individual families. Consumption, gift market, travel consumer market, or bulk group buying market. Different market positioning takes different packaging forms. Take rice products as an example. If they are positioned in the individual household consumption market, they should be packaged in 50-pound large bags or 20-pound woven bags. If they are positioned in the gift market, they should be packaged in vacuum-packed outer cartons. The packaging of the tourism product market must fully consider the characteristics of easy portability and small packaging.

3. Sales positioning based on different products and target markets

The positioning of agricultural products is different, the sales methods adopted are also different, and the forms of publicity and advertising adopted are also different. According to the characteristics of agricultural products, Positioning to choose whether to sell online or offline. Whether it is sold through market wholesale, specialty stores, or online stores. Generally speaking, each sales channel has different advantages. Sales channels need to be clearly defined for the product. The above are suggestions for agricultural products and local specialty brand companies on how to correctly plan and design products