1. Infringement, appearance, trademark, patent, keyword infringement, etc.

As we all know, European and American countries have very strict protection of intellectual property rights. Therefore, when doing business in foreign markets, you must protect yourself. In addition to the intellectual property rights of others, they must also not infringe the intellectual property rights of others. The same is true on the Amazon platform. If a seller is complained of infringement, the product will be removed from the shelves, or the account will be blocked and the store will be closed.

2. Product quality leads to account ban

Many reasons for account ban are related to product quality. Amazon requires sellers to sell high-quality products and not ignore quality because of price and quantity.

3. Selling banned/restricted products

Products expressly prohibited from sale by Amazon cannot appear on the platform, and restricted products require Amazon’s approval before they can be sold. Many products require certification from an authoritative organization before they can be sold on Amazon. For example, selling medical equipment, toys, etc. requires documents approved by relevant agencies. Therefore, sellers must comply with relevant regulations to avoid getting into trouble.

4. The store was blocked due to problems with the product and description

What we are talking about here is that the actual product is too different from the listing description. When consumers receive products that are inconsistent with what they ordered, buyers are likely to initiate complaints. If the number of complaints increases, sellers will be warned by Amazon or their stores will be blocked.

5. Account association leads to account closure

In order to ensure fair competition for sellers and improve buyers’ shopping experience, Amazon stipulates that the same identity is not allowed to have multiple accounts on the same site. account. Determining account association means that Amazon obtains seller-related information through technical means and determines that multiple store accounts belong to the same seller by matching association factors.

6. Store closures due to poor Amazon performance indicators

Performance indicators are codes of conduct set for third-party sellers. Amazon uses performance indicators to distinguish between good and bad sellers. Among these indicators, order defect rate, order cancellation rate and delayed shipment rate are the main reasons for account closure. Return rate and customer service dissatisfaction rate are not rigid indicators to measure seller accounts.