1. What are the categories with high repurchase rate of Taobao?
1, cosmetics;
2. drinks;
3, kitchen supplies: garbage bags, condiments, fresh-keeping bags, plastic wrap, detergent;
4. Daily necessities: toilet paper, condoms, pregnancy test sticks, sanitary napkins, toothbrushes, toothpaste, towels and tea;
5. Food: rice, fruits and vegetables and meat.
Second, how to calculate the repurchase rate?
There are two ways to calculate the repeat purchase rate: one is the number of times that all customers who have bought products repeatedly buy products with everyone as an independent unit. For example, 10 customers buy products, and five customers buy them repeatedly, so the repeat purchase rate is 50%.
The second algorithm is the proportion of the total number of repeated purchases per unit time. For example, if a customer of 10 buys a product and three people buy it twice, and these three people's 1 buys it three times, then the number of repeated purchases is four, and the repeated purchase rate is 40%.
1. According to customer calculation method
In the unit time period, the ratio of the number of re-buyers/the total number of buyers calculated is the repeat purchase rate.
For example, within one month, 100 customers clinched a deal, and 20 of them were repeat customers, so the repeat purchase rate is 20%.
There are two definitions of repeat customers here:
A. Transactions that are not weighted by the day, that is, customers make multiple payments in one day, are regarded as repeated purchases.
B. If a customer pays more than one transaction in one day, it is considered as a purchase, and unless there is a purchase on another day in the statistical cycle, it is considered as a repeat customer.
It is a common method for statistical data of b2c websites, and the relative calculated repeat purchase rate is higher than the second one.
2. According to the transaction calculation method
Refers to the number of repeated purchases/total transactions per unit time, accounting for the proportion of the total number of repeated purchases of hormones.
For example, in a certain quarter, a * * * generated 100 transactions, and 20 people made a second purchase. Among these 20 people, 10 people made three purchases, so the number of repeated purchases was 30, and the repeated purchase rate was 30%.