Exposed MO.1986 brand men's clothing is hotly launched

July 1, 2010 is the 13th anniversary of Hong Kong's return to China, and it is also the day of the opening celebration of Qingke Clothing. As a Chinese Brands with independent original production and sales will enter Taobao e-commerce mall. Colorful Beiyuan on the south bank of Sanqiao in Binjiang District, Hangzhou is called an e-commerce community, and many businesses are concentrated in this area for e-commerce.

Interviewer: Mr. Liu, there are so many men's clothing brands in the world, how do you think of launching a men's clothing that has not been registered for a long time for e-commerce?

Answer: First of all, I think there are not many independent original brands in China. As a Chinese, I think launching my own country’s brand is more conducive to the development of the country’s name economy.

Secondly, regarding the issue of brand and sales, I think that as long as it is a genuine brand with guaranteed quality, there will be no problem in sales. There are only brands with poor sales. Brand and sales are essentially inseparable.

Furthermore: In 2009, men’s clothing sales on Taobao accounted for more than 90% of the total e-commerce, and it should become the core channel of e-commerce.

Interviewer: Why did you choose to do e-commerce on Taobao?

Answer: According to relevant statistics in 2009, B2C e-commerce sales in China accounted for 6% to 8% of the entire e-commerce, and the rest were generated by Taobao, Paipai, eBay, and Youa, among which Taobao is the core of e-commerce, accounting for more than 76% of the total e-commerce. Therefore, there is a huge space for developing e-commerce on Taobao.

Interviewer: What is your view on advertising investment?

Answer: We do some appropriate advertising, such as the buy-one-get-one-free campaign at the MO.1986 Taobao flagship store at the beginning. We let more people know about the MO.1986 brand by giving away profits. We didn't even consider making a profit in the early days. The key was to launch our brand first and let more people know about our brand.

Interviewer: So how do you think the MO.1986 brand men's clothing should develop its Taobao strategy?

Answer: Establish a Taobao flagship store, mainly promoting MO.1986 brand men's clothing; ?The main design style is for the age group of 20 to 34, because shoppers at this stage should be more familiar with e-commerce. As the pace of life accelerates, some men who don't like to go to shopping malls or who are busy at work like to shop online because online shopping is faster.