The creative design concept of tea packaging box Tea is born in nature, grows in nature, absorbs the nectar of heaven and earth, and absorbs the aura of all things. It is a green drink. Therefore, when we design packaging for products such as tea, we must also inherit the "green" temperament of tea and reflect "green" awareness, that is, environmental awareness, as much as possible in the packaging design. On the premise of considering the moisture-proof, oxygen-blocking and fragrance-preserving properties of the packaging, when selecting packaging materials, it is necessary to choose various materials that are easy to degrade, can be reused, and will not cause pollution to the environment, such as bamboo materials. 1. Material design of tea packaging: Tea packaging is the key to ensuring the quality of tea in the fields of purchase, sale, storage and circulation. An exquisite and unique tea packaging can not only provide people with beautiful enjoyment, but also can be used in today's supermarkets and sales methods. , can directly stimulate consumers' desire to buy, thereby achieving the purpose of promoting sales and playing the role of a silent salesperson. Good tea packaging has collection value and can also be used again as reusable packaging. It not only saves resources, but also promotes tea culture. A good tea packaging design must have a good foundation, which is the most essential thing of packaging. , that is, how to maintain the quality of tea and prevent it from deteriorating. Only by fully understanding the characteristics of tea and the factors that cause tea to deteriorate can we select appropriate materials based on these characteristics and use them rationally to achieve perfection. Especially for pure natural, pollution-free green food, it is necessary to strengthen environmental awareness and meet people's needs to return to nature. The characteristics of tea are determined by the physical and chemical composition and quality of tea, such as hygroscopicity, oxidation, adsorption, fragility, variability, etc.

Therefore, when we design tea packaging, we must consider using appropriate materials for packaging based on the above characteristics. We should choose materials with good moisture-proof, oxygen-blocking, light-proof and odor-resistant properties, and have certain resistance to According to surveys and research, the tensile strength composite materials currently used on the market are polyester/aluminum foil/polyethylene composite materials, followed by stretched polypropylene/aluminum foil/polyethylene composite materials. These are commonly known as aluminum foil films. , is the one with the best moisture-proof, oxygen-blocking and aroma-preserving performance among daily small tea packages. Now there is a new packaging box, which is paper composite. The upper and lower lids of the can are made of metal, and the can body is made of offset paper/paper aluminum foil/polyethylene, etc. It has a strong preservation effect and is compared to Metal cans are much lighter, and the design methods are more elegant and beautiful, giving designers more room to play.

Tea packaging can generally be divided into two categories, large packaging and small packaging. Large packaging is also called transportation packaging. It is mainly used to facilitate transportation, loading, unloading and warehousing. Generally, wooden boxes and corrugated boxes are used. There are also tin buckets or tin buckets; small packaging is also called retail packaging and sales packaging. It can not only protect the quality of tea, but also has a certain ornamental value, which is convenient for publicity, display, exhibition and sales, and is easy to carry. There are many types of small packaging, which can be divided into three categories: rigid packaging, semi-rigid packaging and flexible packaging based on different production materials. For example, hard packaging includes iron cans, tin cans, porcelain bottles, glass bottles, and craft small wooden boxes, small bamboo boxes, and craft engraving boxes. Gold-plated boxes, etc.; semi-rigid packaging includes various cardboard boxes; soft packaging includes paper bags, plastic food bags and various summer bags, etc. The design can be based on different needs and use appropriate materials for packaging design. When designing tea packaging, the first thing to consider is its material and structure. Whether the selection of packaging materials is appropriate directly affects the quality of the product. This is also determined by the properties of tea, a special commodity, so it is generally easy to choose the one with precise structure and convenience. Open the material to make tea packaging. With the development of the packaging industry and the combination of modern high technology, many new types of packaging have emerged. There are also many novel and unique tea packaging on the market, but some packaging looks high-end, but there is a tendency to over-package. Some are divorced from the attributes of the product and blindly pursue a gorgeous surface decoration and floating color, which is inconsistent with the tea itself. The quality does not match. For example, there is a tea package on the market with a plastic engraved and gold-plated surface. No information about the product can be seen from the package, giving people the feeling of being a handicraft rather than tea.

2． Color design of tea packaging: Color is the most attractive thing in packaging design. If the colors are properly matched, consumers will have a pleasant feeling after viewing it, which can attract consumers' attention. The color of packaging is restricted by the attributes of the product, and the color itself also has its own attributes. Therefore, the use of colors should be cautious, and strive to be minimal but precise, concise and lively. Either fresh and elegant, or gorgeous and moving, or simple and natural, we must take into account the customs and appreciation habits of consumers, and also take into account the grade, occasion, variety, and characteristics of the product. Different colors should be used. The design must pay attention to the unity of color and overall style. Do not use too many colors to form blemishes, and do not use gold or silver everywhere to give people a sense of flashiness. When designing, you must consider comparison with similar products. Conduct investigation, analysis and research on similar products, learn from each other's strengths, and design competitive packaging that can stand out among many products.

3. Image design of tea packaging: The pattern design of tea packaging can make the product more visual, lively and interesting. However, the patterns on some packages are old and complicated, not very commercial, and lack a sense of the times. They are repetitive and have no personality. Ancient patterns such as dragons and phoenixes are used everywhere. Tradition is not a reoccupation, let alone a move, and nationality is not about drawing dragons and dragons. Drawing a phoenix means that it should be given new content, new life and new form, a spirit should be run through it, and a charm should be reflected. Tradition should be a style and a fashion. Modern techniques can be used to transform traditional patterns to make them more modern, symbolic and concise. The truly traditional packaging gives people a sense of culture, connotation and otherworldliness, which is consistent with the personality of tea.

4. Text design of tea packaging: The text of tea packaging is also an important part of the design. A package can be without any decoration, but it cannot be without text. Just like the same person, he must have a name. The text of tea packaging must be concise, clear, and fully reflect For product attributes, it is not easy to use overly complicated fonts and characters that are difficult to recognize. Fonts that are too stiff and have sharp corners are not suitable. Tea is a product with strong traditional and national characteristics, and Chinese calligraphy art has a long history. And it is best to have strong artistic and ornamental skills, and to use calligraphy appropriately to reflect the rich background of tea culture and the long cultural history of the Chinese nation, but it must be easy to understand, read, and identify. Fonts that are too cursory or unclear should be used sparingly, and consumer recognition must be taken into consideration to make them clear at a glance. ?In addition, the tea packaging design must comply with the relevant regulations of my country's "Tea Packaging". The packaging signs must be clear, neat, and clear, and have a complete label indicating the product name, manufacturer, address, production date and batch number, shelf life, Grade, net weight, trademark, product standard code, any changed items can be printed on stickers for additional explanation.

In short, the materials, colors, patterns, text and other elements in tea packaging design are closely related to the product. The most critical issue is how to accurately and quickly convey product information. This is what the designer should put in mind. On the first question, this is also the standard to measure whether a packaging design is excellent. I will give you some text materials. Please understand whether the answer is good or bad. I hope it can help you.