The relationship between Wahaha and Leehom Wang began in 1998, 20 years ago. When I think of Wahaha, I think of the red-packaged product with Wang Leehom’s face on it. At that time, no one knew about Leehom Wang's "Loving you is equal to loving myself" advertisement. In order to thank Zong Qinghou for his kindness, the endorsement fee has not been increased. In fact, both parties are grateful to each other and are grateful for your company on the road of development, full of deep warmth. It takes two people to work together for 20 years. Zong Qinghou once said that he would ask Leehom Wang to endorse him for life, but Wang Leehom thanked Wahaha by not increasing his endorsement fee for 20 years. It was almost going to become a good story, but it was ruined by Zong Fuli. , it’s really a bit disappointing.

To be fair, Wahaha has indeed lost its former glory. Data shows that the market share of Wahaha mineral water is already lower than that of Master Kong, Nongfushan and other brands. Although Leehom Wang has a market, after all, this market group is aging. Sometimes holding a bottle of water is not only to quench thirst, but also to reflect freshness and eye-catching. The more fashionable bottled water, the more people are willing to spend money to buy it. . Of course, if Wahaha didn't choose the right direction and found a star with no traffic and a high probability of not being an evergreen star as a spokesperson, the new generation of fresh meat is changing so quickly. If it wants to be as long-lasting as Leehom's predecessors, Almost impossible.

To this day, it is also an old trademark among domestic companies. In addition, from the 1,054 trademarks applied for by Wahaha, it can be seen that Wahaha is trying to take a diversified route and wants to rely on Wahaha's brand effect to find new ways.

Although this persistence is valuable, due to changes in the market environment and the gradual rise of similar companies, Wahaha is often in a difficult situation in the battle of tea drinks, juices, milk, and carbonated drinks, and has only Mineral water is well known to everyone, but the sales of other products are not very good. Maybe Leehom Wang is more suitable for high-end products! It still feels like Wahaha is old.