Author: Jiangque E-commerce First Source: Zhihu

Want to open a food Tmall store, but want to know how to enter? Food is allowed to enter Tmall

At the end of 2018, Tmall introduced new online store entry standards, which have been modified a lot, one of which involves food.

A new first-level category "Cleaning/Food/Commercial Equipment" has been added to the household appliances category.

Annual software service fee: 30,000 yuan; software service fee rate: 2%; enjoy 50% annual fee discount corresponding to annual sales: 360,000 yuan; enjoy 100% annual fee discount corresponding to annual sales : 1,200,000 yuan. Assessment criteria: The cumulative number of days when the average DSR (store rating) is less than 4.6 is ≤ 60 days; store sales: 300,000 yuan.

Registration requirements:

(1) The registered capital of the store opening company is not less than RMB 1 million;

(2) The store opening company must have general taxpayer qualifications .

(3) Self-recommended brands are accepted;

(4) Self-recommended brands need to provide a trademark registration certificate (i.e. R mark).

(5) The franchised store must submit a complete second-level authorization from the trademark owner.

(6) If you deal in imported goods, you must submit a scanned copy of the customs declaration form for imported goods from the Customs of the People's Republic of China and the People's Republic of China within the past year. The corresponding brand name and product name should be shown on the customs declaration form.

Tmall description:

Flagship stores and specialty stores have added the "Cleaning/Food/Commercial Equipment" category, which is limited to home decoration, furniture, home textiles, 3C digital, and home appliances. Businesses applying for electrical appliances and household daily necessities.

Shopping mall-type flagship stores have added categories such as large appliances, household appliances, kitchen appliances, personal care/health care/massage equipment, cleaning/food/commercial equipment, and must meet the needs of various categories of shopping mall-type flagship stores. Occupancy requirements.

If you are engaged in food business, but there are many categories of food, what type of food do you want to settle in? The following are the entry standards for food subdivision categories for reference.

Aquatic meat/fresh fruits and vegetables/cooked food part investment requirements

1. If you operate pre-packaged food, you must meet the following requirements:

a. If the merchant is a manufacturer , you need to submit a scanned copy of the "National Industrial Product Production License", but do not need to submit a scanned copy of the "Food Circulation License";

b. If the merchant is not a manufacturer or the brand is not a manufacturer (the brand is entrusted Produced by others), you need to provide: 1) a scanned copy of the "Entrusted Processing Agreement" between the brand owner and the manufacturer; 2) a scanned copy of the manufacturer's "National Industrial Product Production License";

c. If you deal in sea cucumber products, in addition to a/b, you also need to provide certification materials from at least 5 offline stores;

2. If you deal in fresh meat products, you need to provide the following qualifications:

a. If it is self-operated, please provide a scanned copy of the breeding certificate of the company that opens the store;

b. If it is purchased, please provide the purchase contract of the company that opens the store and the breeding certificate of the farmer.

Snacks/nuts/specialty products investment requirements

1. Self-recommended brands in the "snacks/nuts/specialty products" category must provide a trademark registration certificate issued by the State Trademark Administration (i.e. R mark) or trademark registration acceptance notice (ie TM mark);

2. If it deals in imported goods, the franchised store must provide the trademark owner or the business unit or receiving unit on the customs declaration form as the source. Second-level authorization;

3. To operate domestically produced goods, manufacturers need to obtain a "Food Production License" or "Food Hygiene License".

Compared with some investment requirements, the requirements for snacks and nuts are slightly lower than those for cooked food. The requirements for firewood, rice, oil and salt that are most relevant to people's lives will be very strict on Tmall, and the operating platform will also be affected if there are problems with the food. To a small extent, the platform's audit and control will be questioned. There are generally three types of entry fees for food categories.

The fees involved

are the annual fee for Tmall deposit reporting software service and the Tmall software service fee rate.

The fee required to pay for the Tmall flagship R label in the food category is 50,000 yuan, and the deposit paid for the TM label is 100,000 yuan.

If a merchant operates multiple categories, follow The category with the highest deposit is paid.

The annual fee for Tmall software service required for Tmall’s flagship R label in the food category is RMB 30,000.

In terms of Tmall software service fee rate, 2% will be withdrawn for each transaction. A slightly special one is the secondary category rice/flour/grains and edibles under the category of grains, oils, rice and noodles/North and South dry goods/condiments. Oil/seasoning oil has a service rate of 1%, and everything else is 2%.

Enjoying a 50% annual fee discount corresponds to an annual sales volume of RMB 180,000, and enjoying a 100% annual fee discount corresponds to an annual sales volume of RMB 600,000.

In short, Tmall Food’s entry requirements are very strict, so just prepare your documents. In addition, you can also consult some people who are familiar with Tmall or third-party platforms to avoid making many detours.