1. Novelty: innovation is different from existing technology, open technology or technical literature, and it does not belong to "common sense technology", that is, it has recognized novelty and originality. In the fields of patent and design, novelty is also called "novelty and non-obviousness".
2. Creativity: It means that the innovation results should not only be novel, but also fully reflect the outstanding creativity and creativity of the inventor or creator in technology or art.. That is, it has made a breakthrough in the past technology and artistic expression, and has certain originality.
3. practicality: refers to the practical benefits of the application and promotion of innovative achievements in technical practice, that is, it has practicality or economic benefits. That is, the technology, products, design and artistic achievements excavated by innovation must have realistic feasibility and practical landing value.
these three standards are the basic standards for evaluating innovation achievements, and they are very important for the application and protection of intellectual property rights such as patents, trademarks and copyrights. The legal protection of intellectual property rights is to evaluate the degree of protection of innovation and practicality, thus promoting the development of science and technology and effectively promoting economic and social progress.