Its predecessor was the watch case factory opened by Swiss watchmakers in Singapore. 1984 was acquired by central enterprises and moved to Zhuhai. That year, the first Sino-foreign joint venture in the domestic watch industry was established. After years of development, in addition to Rossini watches, many famous watch brands, such as Swiss Kunlun (Kunlun), ETERNA (Eternia), Codex (Du Hao) and EBOHR (Ebohr) in China, have been incorporated into its brand. At present, it has become the only "Top 500 Asian Brand" enterprise in China watch industry, and also the largest watch group in China. At present, there are many business projects such as watch accessories, finished watches and glasses manufacturing. The enterprise goal of Haidian Group is to develop into a leading enterprise in China watch industry with all-round and diversified watch industry chain.
The current price of Rossini watches ranges from 400 yuan to more than 20,000 yuan.