Recently, according to the news revealed by the well-known foreign jersey website footyheadlines, the famous German sports goods manufacturer Adidas will soon change its LOGO. The iconic three slashes launched and used since 1991 will undergo some new changes. .

It is reported that Adidas plans to change their LOGO during the 2022 Qatar World Cup. The new Adidas LOGO will delete the lowercase text connected with three slashes, leaving only three stripes. With the text removed, the Three Stripes look larger, cleaner and bolder.

In fact, updating the LOGO is just part of Adidas’ 2025 development strategy.

In March this year, Adidas released a corporate strategy called. This new strategy focuses on three key areas and aims to promote growth in revenue, profitability and market share towards 2025.

Judging from the exposed pictures, Adidas’ three series: adidas Performance, Adidas Sportswear and adidas Originals will have different application forms on the brand LOGO.

The one without fonts is the updated LOGO for adidasPerformance. The old version will be used in the new Adidas Sportswear series. The Trefoil version will continue to be used in the adidas Originals series.

In fact, many famous brands will remove part of the information in their LOGO after they develop to a certain stage to convey brand confidence. For example, in 2019, Cardcard removed the text part from the LOGO, leaving only the red and yellow circle graphics. Even if there is no text, it will still be remembered and accurately recognized by consumers.

However, this operation is only suitable for brands and companies with strong influence. Small companies or brands should not try to delete the name in their LOGO to follow the trend.

A brief history of the Adidas LOGO

In 1924, Adolf Dassler and his brother Rudolf Dassler founded the Dassler Brothers Shoe Factory in Germany. Shoe spikes are the main product produced by Dassler Brothers Shoe Factory. They provided spikes to African American Jesse Owens during the 1936 Berlin Olympics. As a result, Owens won four Olympic gold medals in a row. Dassler Brothers Shoe Factory It was also an instant hit.

In 1948, the feuding brothers parted ways, with Adolf establishing his own brand, Adidas, and Rudolf founding Puma. During the period, the LOGO they used was a shield-shaped pattern with a flying bird holding a shoe in its mouth. The top of the shield is marked with a crown shape.

After Adolf founded Adidas, he changed the LOGO and stretched two of the letters and put a shoe spike. In the early 1950s, Adidas simplified the LOGO, removed redundant decorative elements such as shoes, and rearranged it on a black rounded rectangular background.

In 1967, Adidas changed the LOGO again, not only redesigning the letters, but also deleting the black background. Later, although the three-stripe and clover graphic logos were successively introduced, this wordmark design has been retained by Adidas.

In 1971, the Adidas clover LOGO was officially released and was used as the main LOGO for 26 years from 1971 to 1997.

Since 2001, clover has been used in the adidas Originals series.

Compared to the history of clover, Adidas’ three stripes appeared relatively late.

In 1991, Adidas launched a new series of Equipment professional sports shoes and sportswear. In order to match the launch of the new series, Adidas designed a very simple three-slash icon.

The icon resembles a mountain and expresses the desire to achieve challenges, achieve future success and continue to achieve goals. Currently, the LOGO is used in the adidasPerformance series.

In 2002, Adidas designed a circular icon for the sports fashion series adidasStyle. The pattern still consists of three lines, but it is more free and easy in shape, representing that Adidas has always stood at the forefront of fashion and pursued High-end enjoyment of the trendy spirit.

In addition to the clover, three stripes and ball versions introduced above, Adidas also has a horizontal parallel three stripes icon. The icon was launched in 2005 and is currently used as the umbrella logo of the Adidas brand.

The copyrights of the trademarks and images appearing in the article belong to their legal holders and are only used for transmitting information and are not for commercial purposes. If your rights are unintentionally violated, please contact us in time to handle it.