According to the honor and influence of players, Michael Jordan is definitely the best choice for NBA and even the world basketball. If the league wants to promote and change this logo again, then some wonderful moments of Jordan will be the capital of the new NBAlogo, but this will not happen because it is a troublesome process. Although West can't compare with Jordan in personal honor, West is also a pivotal figure in NBA history.
The NBA logo first appeared in the league's promotional materials at 1969. Before that, West was the representative of the League. Even on the final stage of 1969, West became the only player in history who won the MVP trophy in the finals as a loser. The league adopted this logo, which was written into the chronicle of NBA and even witnessed the development of the league. If you change it hastily, you will lose that feeling.
And with the passage of time, West's achievements after retirement further consolidated his position. For example, he created the Lakers dynasty, the glory of grizzlies, the glory of warriors, and now he makes the Clippers rise. In fact, this is also part of the NBA. West, 8 1 year-old, is an important figure in NBA history, and no one will ignore his existence. In fact, the alliance doesn't want to change the logo. At the beginning, the league also wanted to use Jordan's new action as the logo of the league, but Jordan directly refused, on the grounds that I could not be as great as West!
Text/Shuangge is not willful to watch the ball
I don't think so. Although the logo prototype of today's NBA is the famous Lakers player Jerry West, the setting and evaluation of the logo should not only look at the influence on the players, but also look at the beauty and others of the logo. Moreover, in the history of NBA for so many years, although Jordan is the most dazzling superstar, it is also a goal that other players can't catch up with. But NBA fans don't just watch Jordan. Jordan has long since retired from the NBA.
If the NBA really wants to change the logo, the government must come forward and let the team, fans and players vote together, or not change it at all. The way of tripartite voting is very fair, and at that time, when the NBA chose logo, it was not just about the influence of the players. Today's NBAlogo appears in 1969. At that time, the Alliance sought help from designer Allen Siegel. Allen Siegel saw a picture of the famous Lakers West in a basketball magazine.
The NBA is a big league of all basketball fans and players, not a league of a certain star. Even if the star has made extraordinary achievements, the league will not change its logo at will because of the influence of the players. If the NBA really changed the logo that day, the league will also initiate a vote. At the same time, if the NBA changes the logo, from my personal point of view, the logo based on Jordan is not so attractive now. As shown above, this is a picture of Jordan celebrating after killing the Cavaliers.
This is not even as good as James Tomahawk's logo. Jordan Dumbo's logo has been registered by Nike. It is impossible to use Michael Jordan's logo in such a big league as NBA. It is better not to change Jordan's logo and use the original one. Just as the original intention of NBA logo design, it is an ordinary player, not a star player. So I think it's better for the NBA not to change the logo. Even if it does, everyone should vote.
The above is my personal opinion. If you don't agree, please discuss it in the comments section.
If we just talk about the influence of players, I think it is feasible. After all, Jordan is the brightest star in the NBA and has the title of the first person in NBA history. If you want to choose the NBAlogo prototype from the players, there is no better choice than Jordan, but it is impossible in reality.
We all know that the prototype of NBAlogo is Jerry West (officially denied), which was designed by designer Alan Siegel. It first appeared in NBA official publicity materials at 1969. Today, as long as you know the NBA and see this blue, white and red logo, you will associate it with the passionate NBA arena. But in terms of influence, this is not as good as a Jordan, and the implication is immeasurable. He represents the whole NBA.
Secondly, we should know that the NBA dares to use Jerry West as the prototype logo because it is 1969. At that time, the protection of portrait rights was not so strict, so the league chose to use the hottest star as the prototype. Now? The value brought by the portrait of a star is immeasurable. Take Jordan for example. AJ alone can bring him no less than $654.38 billion a year. The portrait involves all aspects and is too complicated. Maybe you think the stars are advertising for you, but in fact you are advertising for other companies and organizations. The interests involved are too wide and need to be considered too much.
Jordan's influence is so great that no player can match it. Only considering the influence of the player belongs to him, but changing the logo, especially the league with world influence like NBA, can not be done by influence.
From the player's influence, the NBA Logo can be completely replaced by Jordan's logo. Even if you really want to change the NBA logo, there is nothing more suitable than Jordan, because the word Jordan is enough, but it is not difficult to really operate!
Personally, I don't think so, because the logo of NBA is so deeply rooted in people's hearts that it has influenced generations. If you suddenly change the NBA logo, then an international business card created in these years will be destroyed in an instant, and it will take time and effort to promote Jordan's logo business card again!
If the NBA cancels West's logo and replaces it with Jordan's, can Jordan's portrait use fee be less than West's? The operation of Jordan brand for so many years has been deeply rooted in the international community. With Jordan's status and influence today, buying Jordan's portrait right is definitely not a small expense!
The older generation of fans and players watched the NBA grow with West's logo. If this logo is removed now, is it the reform of the league or the abandonment of the older generation to cater to the new generation of young fans? If you really want to change the LOGO, there will definitely be many celebrities and media criticizing the practitioners of this plan!
In other words, Jordan has been retired for more than ten years, and he was very influential when he served. What's the point of replacing him now? Set off another Jordan fever? Or create a hot spot for the media?
Of course, this cannot be changed. With the influence of NBA in the world, their logo has been deeply rooted in people's hearts. If we rashly modify the logo now, it will still have an impact on the NBA. After all, it is unacceptable for some old fans to suddenly change their logo. Although Jordan is well-known in the world, it will definitely have a certain impact on the NBA.
The current logo of NBA can be said to be based on the famous Lakers player West, so it is precisely for this reason that there are so many people named West logo man. The logo at that time was designed by Allen Siegel. It is reported that Alan Siegel was inspired by his creation after seeing the prototype of West in a magazine.
Of course, the NBA has not admitted that their logo is based on West. After all, on the one hand, the NBA doesn't want their logo to reflect a player, but to represent an alliance. On the other hand, if the prototype of the design is approved, then the NBA needs to pay a large copyright fee to West, so the NBA remains silent about the prototype of the logo.
Generally speaking, the NBA logo must not be changed rashly. On the one hand, there is no need to change it. After all, the influence of NBA in the world is still great, and they have not encountered much difficulty in promotion. On the other hand, considering the old fans, it is also a kind of respect for them not to change.
Change is impossible. Jordan's logo has been registered as a trademark. If the NBA uses his logo as a symbol, it needs to pay Jordan a large amount of use rights every year.
Secondly, the NBA is already a very mature league. Even if the trademark is changed, the popularity will not be improved and there will be no benefit. It is likely to cause trouble in the future. I dare not admit West's logo now. Do you think it will be blatantly replaced by Jordan's logo?
From the player's influence, the NBA Logo can be completely replaced by Jordan's logo. Even if you really want to change the NBA logo, there is nothing more suitable than Jordan, because the word Jordan is enough, but it is not difficult to really operate!
Just as the original intention of NBA logo design, it is an ordinary player, not a star player. So I think it's better for the NBA not to change the logo. Even if it does, everyone should vote.
On October 22nd, Beijing time 10 10, CBS Sports reported that Jerry West, the legendary star of the Los Angeles Lakers, said in an interview that he supported changing the NBA logo from himself to the outline of Michael Jordan. If West can accept changing the logo, there may be no objection, and the alliance should also consider redesigning the new logo.
Don't!
Because this logo is more than just influence.
First of all, Michael Jordan's influence is certainly stronger than West's, and even people who don't play or watch NBA know Michael Jordan all over the world, but West is only known by NBA fans, so their influence is really not the same level.
But if you change the logo, it is actually a thankless operation for the alliance. Because you changed the logo, what can you do? Can increase the ratings of the league? Attract more fans? Neither, so why bother to change the logo?
More importantly, it is said that NBA officials do not recognize the prototype of this logo as West, because once they do, they may have to pay a huge portrait usage fee. As long as West wants the money, the League must pay it, because the laws in the United States are very sound and the protection of personal portraits is very strict.
So, although everyone now acquiesces that the prototype of this logo is West, the NBA official has not made it clear. Then if the league changes the logo to Jordan's logo, this "portrait use fee" will definitely be given. First, because Jordan's logo has been registered and protected by law. Secondly, Wang Qiao is a businessman after retiring. Faced with this huge portrait use fee, he will not give up voluntarily.
So changing the logo is harmful to the alliance. First of all, a logo can not increase the income and influence of the alliance, but also lead to the problem of portrait rights, especially the use of the well-known Jordan logo, which is equivalent to the alliance giving Jordan a huge sum of money in vain. Why do they do this?
From the player's influence, the NBA logo can be replaced by Jordan, but the league is temporarily impossible to change. The reasons are as follows.
First, there is no doubt about the historical position of "Flying Man" Jordan. 1984 was selected by the Bulls in the third place, winning 6 championships in his career, 2 consecutive championships, 2 regular season MVPs, 3 finals FMVP, 6 14 All-Star Team, 3 NBA All-Star MVPs and 6 10 NBA Best Team, thus creating the Bulls Dynasty. Jordan, with his honor and omnipotence, showed basketball fans all over the world what is the charm of basketball. His lens; Slam dunk; Technical means, such as breakthroughs on the field, have become actions that later generations are scrambling to imitate. Jordan has brought a qualitative leap to the basketball world. In this way, Jordan is qualified.
Second: Now the symbol of NBA is Jerry West. Many people don't know this man at all. He is the second pick in the first round of 1960 and has been playing for the Lakers all his career. He won a championship in his career, a losing team's FMVP, 14 All-Star Team, 1 All-Star MVP, 10 NBA All-Star Team. Nicknamed "Mr. Key". It's not particularly brilliant in terms of honor, but why use his logo? Because his performance is very stretching, his form is more ornamental. It looks good to make a logo. In addition, he is one of the top 50 NBA50 stars and has a certain position in the world, so the designer will choose his image as the logo.
Therefore, Jordan is absolutely qualified in terms of influence, but there should be no particularly big changes in the short term.
For those who have little knowledge of basketball and NBA or are not interested at all, many people always think that this logo of NBA is the image of Jordan!
Because they take it for granted that Jordan is a basketball and a representative of NBA culture, isn't he a logo man? How unreasonable is this?
Anyway, I have such people around me. Although they don't know much about the NBA, they are amazed at our behavior of calling out the names of every team and player. However, they know Jordan and know that this guy plays basketball very well. The place where he plays is a special NB professional league in the United States.
However, they seldom know that Jordan is now the boss of the Hornets, and Jordan's business empire is huge.
I don't know that the sports brand of the same name in China doesn't belong to this person.
When they see the image of Jordan, they will think of basketball and NBA, just as Jordan is already the spokesman of NBA.
So no matter whether the league changes the logo or not, it will not have much impact on the promotion of NBA brands, so why change it? On the contrary, it seems rash and impetuous. It is better to introduce more international players!