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How to identify brand authenticity

How to identify authentic and fake Adidas Adidas (Suzhou, China) Company is a wholly-owned subsidiary of Adidas. It is registered and has a production base in Suzhou. Its trading headquarters is in Shanghai and it has branches in Beijing and Guangzhou. ; has more than 400 employees and operates in 27 provinces across the country. Adidas Sports Series——The authenticity of the three stripes is easy to identify! The most obvious thing is to look at the embroidery and hot-stamping logos on clothes or pants. The dots on the i letter in real Adidas are connected with the three-stripes logo on the upper part, while the fake ones are all separated! There are also genuine products. The embroidery on Adidas is very clear. If there are threads and they are connected together, then you have bought a fake! Of course, the most important thing is to look at the tag and workmanship, as well as the packaging! Generally, genuine clothes will have two small labels inside, one is the fabric and origin and washing instructions, and the other is the item number! The workmanship on the outside is very good, and the workmanship on the inside is also good, without a lot of threads! Also, hangtags are generally black, and of course the printed fonts are very clear; a special note: the hangtags of the original series, that is, the clover retro series, are generally blue! One more thing: the label on genuine Adidas lining usually not only says the size, such as M L Summer clothes, in terms of fabrics, are mainly ClimaCool and ClimaLite. ClimaCool keeps you cool and comfortable for a long time. CLIMACOOL has excellent ventilation and temperature regulation functions, allowing air to circulate, accelerating the dispersion of sweat, preventing clothes from sticking to the body, and keeping you dry. ClimaLite is a lightweight, breathable fabric that sits next to the skin and wicks heat and sweat away from the body, keeping you cool and dry in even the hottest conditions. It also provides UV sun protection function to filter out harmful components in the sun. CLIMALITE and CLIMACOOL have similar functions, both are fast sweat-wicking systems. However, the fiber structure of the two is different. I feel that CLIMACOOL uses finer fibers, so it appears to be tougher and softer than LIMALITE. Therefore, the fabric of some player version jerseys is CLIMACOOL, while the fan version is CLIMALITE. ☆How to identify: Genuine fabrics are always soft and tough, and the texture is very delicate. In fact, the feeling is hard to describe. You will know it if you have the opportunity to feel it. You can also use the method of testing fabrics to test their sweat-wicking effect. ☆ 2. Main label/washable label/hang tag/ID label Main label Nowadays, most ADIDAS clothes of functional fabrics use offset printed main labels. Just carefully observe the flatness and clarity of the main label. If it is a region-specific version, only the dimensions of the designated region will be marked on it. If it is a multi-country version, the sizes of eight countries will be marked. Washing label (that is, the washing and ingredient instructions on the left side of the clothes 10CM away from the feet of the shirt) [attach]3274[/attach] 1. The most common one: front and back, with the flags of 8 countries on the front and the flags of 8 countries on the back Ingredients and washing instructions are written in the country of sale, and the factory code will be marked below. (Same as the one on the ID label) Domestic version (Picture 1), Japanese version (Picture 5), European (English, French and Spanish) (Picture 3), the versions are all printed according to this rule 2. Only The wash label of the version sold within Europe (Figure 2): The first page is three pages, without the flags of the 8 countries. The description of ingredients and washing instructions are in (Germany, English, French, Spanish, Portuguese, Italian, Dutch). , Greece, Denmark, Sweden, Finland, Russia, the Czech Republic, Poland, Hungary, Croatia, Slovakia, Slovenia, Lithuania, Estonia, Latvia) font representation of the characters of 21 countries. Displayed is the company address of ADIDAS in the Netherlands: Adidas International Trading B.V. The factory code will be marked below. 3. The washing label of the European designated version (sold in designated countries) (Picture 4): This is a list exclusively for Spain. It has only one page. The description of size/origin/composition and washing instructions are in Spanish, and there is no factory code. . ☆Identification method: Look at the material of the washing label. The genuine material is smooth and silky, with clear printing and smooth edges.

The factory code will be marked at the bottom of the last page of most washing machines. Please compare it with the factory code on the ID label. The two should be consistent. ☆ Hangtag [attach]3275[/attach] AD’s hangtag color and paper requirements are very strict. A piece of clothing generally requires 2-4 hanging tags strung together, depending on the style. There must be at least two. One is the main hang tag, which is usually black. There is also a certificate of conformity. It has the model number and other details on it. If it is a special fabric, he will also have a separate hangtag to explain. They all use strict uniform color numbers and fonts for printing, and the paper is also very good and scratch-resistant! No wrinkles! The three slashes on the trademark are connected to the upper corners of the two D and D. The genuine embroidery is more delicate, there are no threads, and the spacing is proportional. (However, some anti-pattern people have also noticed this.) The three lines on the clothes have trademark significance. These three lines are fine in workmanship and well-proportioned in size. Moreover, the distance between the three lines is the same as the size of the lines themselves. The number of stitches in an inch of stitching is about 10 stitches. This is the basis for foreign merchants to inspect goods. The following information can be read from the barcode label on the hangtag: 1. Product name, color and product number. The product number will be marked on the upper right corner of the barcode label (it should be consistent with the product number on the ID label), and the product name and color will be displayed on the left. 2. Eight-country size barcode label Below are the size ID labels for eight countries [attach]3277[/attach] ADIDAS Each different style of clothing has a different ID label. The ID label includes the date of manufacture, factory code, product category, etc. The ID label displays three rows of information. One row of 6 digits represents the product number. One row of 2 letters plus 4 digits represents the factory code (or 6 digits). One row of 4 digits represents the factory date: month/year. The position of the layout information will vary depending on the version of the product. 1. *** version: the front is the article number and factory code, and the back is the production date. 2. Domestic version: there is only one side, with the article number, factory code and production from top to bottom. Date 3. European version: The front is the production date, item number and factory code, and the back is the anti-counterfeiting barcode. 3. Other details [attach]3278[/attach] Mainly look at the LOGO and zipper 1. Adidas LOGO: the offset printed logo is smooth and flat , very delicate. If it is embroidery, there are no lines connecting the letters. There are only two dots at the top of the letter d and the letter i connected by three slashes. [attach]3279[/attach] 2. Zipper: It is provided by the famous zipper production company "YKK", so you can find YKK English letters on zipper locks with zipper styles. If there is a zipper puller, you have to look at the zipper puller. The zipper puller used by AD is provided by YKK, an international first-class manufacturer. It has the words YKK on the back and adidas on the front. I’m going to write down a few ways to identify shoes, but there aren’t many, sorry. Adidas shoes, AD shoes - first look at the size area under the shoe label's place of origin. There is a JP at the end of this line. The next line should correspond to the length of the shoe in millimeters. Then look at the number below this number. The key The last number in the third row should be aligned with the third to last number in the second row. This number should be 2. Most of the ones that are not aligned are fake. Also, AD sizes are marked like this: in terms of base numbers They are all integers with 1/3 added after them. You cannot just write integers. For example, if you write code 41, you will not write 41. If you write 41 1/3 **, you will not write 43. If you write 43 1/3, if it is an even number, you will not write 41. You can write integers. If there is a fraction at the end, it will definitely be 2/3 and not 1/3. For example, size 42, 42 2/3, 44, 44 2/3, that is to say, the sizes of AD are all It’s calculated by adding 2/3, otherwise it must be fake. Point 1: Please pay attention to the Adidas classic series clover logo on the tongue of the shoe. Please pay attention to the small black dot on the upper right corner of the shoe. If you read it correctly, it should be an R with a circle. , the genuine product will never have this usual mark. Counterfeit point 2: The adidas letters on the back of the shoes are obviously unevenly spaced. Adidas shoes are expensive, but there is no problem with their workmanship. Generally, the letters are clearly marked and evenly spaced. Note: There are usually three types of Adidas series, one is The three-stripe logo that is common in the market can be said to be Adidas’ modern style logo.

The second is the classic series, which is the clover logo. There is no agent for this series in Xiamen. Due to its consistent retro style, the acceptance is relatively small, so it is generally sold in large and medium-sized cities, such as Beijing, Shanghai, Guangzhou, Chengdu, It can be purchased in Kunming and other cities. The third is the Y-3 series. This brand is the same brand between Adidas and another company. It belongs to casual clothing and is very modern, but the price is "modern" enough. Currently, there are only two stores in Shanghai in mainland China. Available for sale. Therefore, a pair of shoes has Adidas' clover logo and three stripes plus small adidas characters on it at the same time. No genuine product has ever done this. Therefore, it is extremely easy to identify this pair of shoes. You can use the logo as the simplest identification when purchasing. Counterfeiting method three: Product labels. Adidas’ current labels are all black and white, with no other colors appearing. The product labels in the picture are obviously green, black, and white, which shows that the counterfeit manufacturers are really careless. Counterfeit point 4: The Adidas gravure mark on the front face of the shoe can clearly be seen that the letter embossing marks are of different shades. Adidas's shoes are strictly inspected at the factory, so the products produced in this way have long been eliminated. Fake Point 5: Shoelaces... Haha, some people say how to tell the shoelaces. A pair of high-end shoes with a high price will definitely pay attention to the quality of their shoelaces and the workmanship of the shoelace holes. The shoelaces are at least solid and durable and not easy to fluff and deform. The shoe holes are of the same size, and usually 1-3 rows are reserved at the end of the shoe holes for the user to choose perforations according to their foot shape...