First-line brand. Because first-line brands refer to brands with high visibility and widespread influence in the market. Southern Furniture has a high reputation and wide influence in the market. Nanfang Furniture has won the honors of National Inspection-Free Product, Sichuan Famous Brand, National Standard Setting Unit for Upholstered Furniture, China's Top Ten Furniture Brands, Top Ten Sichuan Furniture Comprehensive Strength Brands in 2010, and China's Well-known Trademark.