In the Sino-Japanese War of Guangxu in Qing Dynasty (AD 1894), Lu Xun's uncle Zhou Zhongxiang and others opened a small hotel in Duchangfangkou, Shaoxing City. The shopkeeper chose the word "Xianheng" as the name of the store from the sentence "The Legend of the Book of Changes and Kun Gua", which means that the hotel business is booming and everything is prosperous. In Kong Yiji, The Storm and Tomorrow, Mr. Lu Xun took Xianheng Hotel as an important background, which made Xianheng Hotel famous at home and abroad.
Xianheng Hotel is located at the east end of Dongchangfangkou in Shaoxing where Lu Xun's old home is located. "salty" means all, "heng" means smooth, and "salty" means "everyone is smooth". Taking this as the name of the store shows the earnest expectation of the family for the prosperity of the business. The Book of Changes says: "Kun carries a lot of things, and virtue and harmony have no boundaries, including Hong Guangda and Xian Heng." That is to say, divination, whoever fits this divination will develop smoothly, both materially and spiritually. Therefore, Li Zhi in the Tang Dynasty used "Xianheng" as one of its titles.
in p>1981, on the centenary of Mr. Lu Xun's birth, the old shop opened. The architectural style of Shaoxing in the late Qing Dynasty was as old as before; In the middle of the house, a shop plaque with black characters on a white background is hung, and the words "Xianheng Hotel" are written horizontally. On the street, there is a curved ruler cabinet with a Qinglong brand with a straight book "Taibai Legacy", a celadon altar and a blue-edged bowl under the brand, which has formed a unique style. After 1991, the inheritors of Xianheng Hotel looked for the soil for the brand to take root in Mr. Lu Xun's works, and cultivated the core competitiveness through brand innovation and management innovation, making Xianheng Hotel a famous shop that combines traditional styles with the characteristics of the times and integrates the customs of famous cities, celebrities and famous wines. Numerous Chinese and foreign tourists came here, drinking lightly, singing poems and painting, and the famous writer Lee Joon left behind "The store is famous and famous." Hua Junwu, a famous cartoonist, wrote, "A thousand cups of wine are seldom served.". Xianheng Hotel is not only a hotel, but also a scenic spot. It is isomorphic with Lu Xun's former residence, Herb Garden, three pools mirroring the moon, Tugu Temple and other cultural relics to form the key to the interpretation of Lu Xun's original works.
On November 25th, 27, after years of careful planning, the second phase of Xianheng Xintiandi project, a key business and tourism project in Shaoxing, started. The focus of this project is to expand and upgrade Xianheng Hotel. Xianheng Hotel was demolished and rebuilt except for the "Dining Hall" part which was reserved as a cultural landmark building. After more than two years of arduous construction, Xianheng Hotel, a five-star standard cultural theme hotel with Lu Xun culture as the theme and Jiangnan culture and Yue culture as the background, has been presented to the world. The expanded and reconstructed Xianheng Hotel has a building area of 57, square meters and 26 deluxe rooms (sets), including 111 standard rooms, 74 business queen rooms and 21 deluxe suites and theme rooms. There are more than 2, seats: including 47 luxury boxes with the themes of Lu Xun culture, imperial culture, wine culture, opera culture and love culture, and a multi-function hall that can accommodate 8 people at the same time. "Eating in the hall" is a must for tourists to experience Shaoxing customs, and the hotel has also set up a western restaurant and Japanese cuisine. Seven conference rooms with advanced facilities and different specifications and multi-function halls equipped with simultaneous interpretation system and various audio-visual equipment. In addition, there are business centers, local products shopping malls, leisure clubs and so on.
The old and young Xianheng Hotel has become the living room of Shaoxing city and a landmark of cultural tourism and leisure.
[ information link] ■ Xianheng Hotel is the core enterprise of Shaoxing Xianheng Group Co., Ltd. Shaoxing Xianheng Group Co., Ltd. is a well-known enterprise that has made remarkable achievements in business tourism, cultural leisure, restaurant chain and food processing.
■ Xianheng Hotel has successively opened 3 chain semicolons in Beijing, Shanghai, Shenzhen, Henan, Jiangsu, Jiangxi, Tianjin, Anhui and other places.
■ Xianheng Hotel has successively won the honorary titles of "China Time-honored Enterprise", "China Famous Restaurant", "National Green Catering Enterprise" and "Zhejiang Famous Firm", and has the service trademark of Xianheng, the trademark of Taidiao Yellow Wine and two famous trademarks of China. "Xianheng" service trademark has been registered in more than 1 countries and regions such as the United States, South Korea, the European Union, Hong Kong, Macao and Taiwan.
■ Xianheng Hotel is committed to the research and development of Yue cuisine culture. "Xianheng Banquet" was awarded as a famous banquet in Zhejiang, and a number of dishes and snacks were awarded as famous dishes and snacks in Zhejiang. The hotel took the lead in excavating and innovating Shaoxing traditional yellow rice wine, and created the unique "Taidiao" series of yellow rice wine in Xianheng Hotel, which became one of the core products of the hotel.
■ Xianheng Hotel is located at No.179, Lu Xun Middle Road, Shaoxing City, with a superior geographical position, adjacent to Lu Xun Memorial Hall. The hotel is only 4 minutes' drive from Hangzhou Xiaoshan International Airport, 1 hour's drive from Hangzhou West Lake Scenic Area and 1.5 hours' drive from Ningbo, and the transportation is very convenient.