"Shangzhong" is a registered trademark of Rosen convenience store in China. As the logo of Rosen, an international convenience store brand, in China market, "Shangzhong" is used in the trademark to represent Rosen's business in China. This trademark registration will help protect Rosen's brand rights in China and clearly identify Rosen's convenience store business in China market. By registering Chinese trademarks, Rosen can establish his own brand image in China market and better communicate and interact with consumers in China.