Repay the society and spice up life------Comrade Xu Chunfa’s deeds

Xu Chunfa, male, 41 years old, was born in Nanchang City, Jiangxi Province, and currently serves as the Xiangcai Secretary of Jiangxi Province Chairman and general manager of Industrial Co., Ltd., executive vice president of Jiangxi Condiment Association. Since the establishment of Jiangxi Xiangcai Industrial Co., Ltd. in 2005, we have relied on a united and pragmatic leadership collective to forge ahead, be brave in innovation, adapt to the reform situation, constantly improve the enterprise system, and improve the internal operation and management mechanism. With extraordinary courage and courage, unique management methods, and innovative thinking, he leads the team to overcome difficulties and work hard. Always insisting on surviving by quality and developing by expanding scale, he led a small team with only tens of thousands of yuan in assets to develop into a company with "green food", "People's Republic of China Import and Export Enterprise", "Jiangxi Province" "Famous Trademark" and "Jiangxi Province Famous Brand Product" are provincial-level outstanding leading enterprises in agricultural industrialization. Nowadays, he has grown from a small vendor pushing a cart to a large-scale private entrepreneur with total assets of 31.6 million yuan, fixed asset investment of 16.17 million yuan, and registered capital of 10 million yuan.

Hard work and perseverance

On that day in 1983, in the noisy Dunzitang Comprehensive Market in Nanchang City, a 14-year-old boy suddenly appeared. He pushed a cart and shouted in a childish voice: "Soy sauce, pickled mustard, dried radish..." He was Xu Chunfa, who interrupted his studies before finishing junior high school and came to Nanchang with his family from Jiangxiang to make a living.

In 1993, when the Hongcheng Market was completed and opened, Xu Chunfa sized up the situation and bought a 50-square-meter store. He named his small shop "Wangfa", and in addition to distribution, he also engaged in wholesale. Xu Chunfa recognized a principle: food is the first priority for people, and taste is the first priority in food. It is this concept that allows Xu Chunfa to be the "first to eat crabs" many times while doing business with integrity, hospitality, and paying taxes in accordance with the law.

In the journey of life, the age of 14 to 40 is the golden period of prosperity. Xu Chunfa used his golden period to polish and forge on the road of life, and witnessed the various sweet, bitter and spicy condiments. It tells about the various ups and downs of life he experienced on the road to entrepreneurship. After 26 years, citizens inadvertently discovered that the buses on more than 20 bus lines in and around the city had "changed their faces"! The new "faces" were covered with colorful "Xianggui" chicken essence, pepper and other condiments, " The seasoning expert" nodded to passers-by as the car swayed slightly while the car was driving. The colorful picture caught the eyes of passers-by and aroused people's longing for taste.

2. Study theory, enrich yourself, and constantly improve your ideological understanding and professional level

He loves the motherland, supports the party's line, principles and policies, and conscientiously studies and practices the "Three Represents" important ideas, adhere to the scientific outlook on development, advance with the times, and constantly explore and innovate. He was active in thinking, constantly updated his entrepreneurial concepts, worked hard, started his own business, and achieved outstanding economic and social benefits, which had a profound impact on the city. He has a sense of responsibility, mission, and dedication, and is supported by the majority of young people. His entrepreneurial spirit and performance are an entrepreneurial model for the city's youth. Today, his company can employ nearly 200 people, making a positive contribution to the effective transfer of local surplus labor.

He drafted and compiled enterprise standards Q/JXC001 "Chili Pepper Series Condiments", Q/JXC002 "Seafood, Meat, and Poultry Series Condiments", Q/JXC005 "Pigeon Series Condiments" that are higher than national standards and industry standards. Refined Seasonings", Q/JXC006 "Starch for Kitchen Thickening", and Q/JXC007 "Cinnamon".

He presided over the completion of the "30g Premium Stir-fried King Seasoning Production and Processing Project", "150g Spare Ribs Fresh King Seasoning Production and Processing Project", and "Research on the Development of Technical Standards and Characteristics of Chicken Essence Seasoning" , "Production of pigeon essence using biological enzyme-membrane reaction coupling technology" and "Application of yeast extract in food processing industry" and a large number of technological transformation and scientific and technological research projects to improve product quality and develop new products, have received significant economic benefits. The results and social benefits have greatly improved the company's production capacity and technical and economic indicators, improved product quality, and provided strong support for the company's rapid, healthy and sustainable development.

In particular, the research and development of the process of producing "pigeon essence" using biological enzyme-membrane reaction technology has passed the provincial science and technology signing, and won the first prize of Nanchang County Science and Technology Progress Award and the third prize of Nanchang City Science and Technology Progress Award, filling the gap in seasoning in Jiangxi Province. The gap in the condiment industry has opened up the home page of the condiment industry in Jiangxi Province.

There are quite a number and types of compound seasonings on the market. Through many years of experience in the research and development of compound seasonings, he specifically proposed the following ideas for the development of high-quality compound seasonings: 1. Research and development of household seasonings 2 , Research and development of special seasonings for catering 3. Food factories need the research and development of compound seasonings.

Professional creation, optimized brand

I don’t know since when, the variety of seasonings on supermarket shelves has become more and more abundant, and customers have an increasing range of choices. But in the past year or two, most of the positions on the seasoning counters have been occupied by the same brand. From the essential chicken essence for every meal to the noodle seasoning used for breakfast, from the typical Gan-flavored Mapo Tofu to the coastal-flavored seafood umami king, from exquisite and compact bottles to high-quality and affordable bags, there are also a wide variety of Spices series, compound series and marinade series, etc. are all delicious and make people salivate.

When it comes to using a cute little chef wearing a chef's hat and holding a small spoon in his hand as the mascot, most people must be more certain that the name of this brand is Xianggui. In fact, a good product name can keep the company's brand image in the minds of the public, thereby creating an influential sense of brand trust and intimacy. According to Xu Chunfa, "Xiangqi" means auspicious and healthy food. Just like the stroke extending from the word "cabinet" in the LOGO symbolizes a seasoning spoon, the protruding part of the lower part of the outer frame is like a wok. The overall look It's like slowly adding condiments from Xiangcai to the pot to cook a delicious dish. Xu Chunfa pays great attention to every small detail in the packaging design and overall brand planning, hoping to present a perfect image to the general public.

Quality creates famous brands, and famous brands create markets

“Industry serves the country and benefits society” is Xu Chunfa’s long-established entrepreneurial ideal; “People’s health is above all else” is Xu Chunfa’s corporate ethics that he has always adhered to guidelines. In the development process, Xu Chunfa has always adhered to the brand development strategy, taking the brand strategy as the core strategy of the enterprise, adhering to the concept of healthy diet, adhering to the road of developing the enterprise through science and technology, and established a first-class central laboratory and quality control system, complete With its market service network and honest corporate culture, we create brands with quality, maintain brands with services, and cultivate brands with culture, we have gained widespread trust from consumers. Therefore, Xu Chunfa regards quality as the life of the enterprise, integrity as the intangible asset of the enterprise, and caring for human health as the highest vocation.

Xu Chunfa repeatedly emphasized that quality is the life of an enterprise, and quality is the silent salesman. Without continuous improvement of product technology and quality, products cannot be competitive, and it is impossible to improve international competitiveness. He established the quality concepts of "customers dominate quality", "quality starts from design" and "product quality depends on the company's personnel quality" in the company.

He developed strict procurement control procedures and raw material inspection and acceptance instructions, and determined qualified suppliers through supplier investigations, quality assurance capability reviews, product verification, trials, and the signing of relevant agreements and contracts. merchants and their products. After strict checks at all levels, we ensure that powerful suppliers enter the supporting system of Xianggui Company. He established a complete production scheduling and command system, established a quality early warning system, smoothed the quality information network, and promptly fed back abnormal situations to production. He conducted internal audits of key areas of the company's products from time to time, and reported any abnormal situations in a timely manner. Strengthen the performance appraisal of quality management, ensure rewards and punishments, and fully mobilize the enthusiasm of employees in quality management.

Xu Chunfa always develops the market with quality and stabilizes the market with quality. It uses quality formula as a ruler, supervision system as a guarantee, scientific and technological innovation as a support, and adheres to the concept of quality first.

5. Dedicate love and repay society

The development of enterprises is inseparable from government support and social concern.

As an advanced representative of private entrepreneurs, Xu Chunfa has won the titles of "Excellent Factory Director of Jiangxi Province", "Top Ten Models of National Entrepreneurship", "May 1st Labor Medal", "Top Ten Outstanding Youths of Nanchang County", "Nanchang City's Optimized Economic Development Environment" "Supervisor" and "Member of Nanchang County CPPCC" were announced by the Propaganda Department of the Nanchang Municipal Party Committee. "Nanchang Evening News" titled "Xu Chunfa from Carriage Driver to King of Condiments" and "Nanchang Daily" titled "Condiment Experts Create a Hundred Flavors of Life" "Comrade Xu Chunfa's advanced deeds have been reported four times with the title "Comrade Xu Chunfa's advanced deeds", and Comrade Xu Chunfa's advanced deeds have been published in Jiangxi People's Publishing House's "Entrepreneurial Heroes". However, he did not show a trace of arrogance. Instead, he expressed his gratitude to relevant government departments, dealers and consumers with a grateful heart. He hoped that the company could continue to develop and contribute more to society. . Most of the raw materials for Xiangcai condiments are purchased from local agricultural products. The company has been continuously offering profits, hoping to encourage farmers to grow garlic, ginger, pepper and other agricultural products. The "Production of Pigeon Essence by Compound Biological Enzyme Controlled Hydrolysis and Membrane Separation Coupling Technology" project chaired by Xu Chunfa led to the formation of a squab breeding base with an annual output of 2.4 million squabs, and promoted the development of the squab industry in Nanchang and the agriculture and development of Nanchang. The rural economic structure is adjusted to form a one-stop production and operation model of breeding, processing and selling squabs and a development model of company + base + farmers, to realize the industrial development of squabs, greatly increase farmers' enthusiasm for breeding squabs, and drive farmers to increase their income and become rich . While trying his best to help farmers increase their income and become rich, Xu Chunfa did not forget the issue of reemployment of laid-off workers. About 1/3 of the employees in the entire company were laid-off workers who were re-employed. The purpose was to help them overcome the economic difficulties as much as possible. In 2008 It was rated as "Reemployment Base for Laid-off Workers in Jiangxi Province" by relevant departments.

"The road is long and long, and I will search up and down." Facing new demands and higher requirements in the condiment market in the future, Xu Chunfa is constantly thinking, seeking innovation and exploring. Xu Chunfa also devoted most of his energy to his beloved career, working silently and dedicating himself to the ordinary market of condiments, and using his own practical actions to fulfill the vows he had made in his heart. He constantly motivates and urges himself to do better.