In 1898, Hong Kong Guangsheng Co., Ltd., the predecessor of Shanghai Jahwa, was founded to produce and sell Shuangmei brand cosmetics. In 1903, Shanghai Guangsheng Co., Ltd. was established to distribute Shuangmei brand cosmetics. In 1915, it was organized by the Ministry of Agriculture and Commerce of China. At the National Product Exhibition, Shuangmei Cosmetics won the special prize as a daily necessities. In the same year, it won the gold medal at the Panama Games held in San Francisco, USA. In 1930, the Shanghai factory of Guangsheng Hong Co., Ltd. was established. In 1937, the enthusiasm of the Chinese people to boycott Japanese goods and promote domestic products increased. Guangsheng Hong's Shanghai factory applied to the Ministry of Industry to confirm nine varieties of Shuangmei brand snowflakes, hair growth oil, toilet water, jasmine cream, Qianni perfume, talcum powder and toothpaste as domestic products.

In the 1930s, Kwong Sang Hong entered its heyday. Its products increased to 70 or 80 types, and its product sales expanded to Macau, Nanyang and other places. The annual turnover was about 5 million yuan, with a peak of 6 million yuan in 1941. Shanghai Star Perfume and Soap Factory was established in 1951. After the Shanghai Star Perfume and Soap Factory was taken over by the government, it implemented a public-private partnership. In 1952, the Shanghai Star Perfume and Soap Factory merged with Ouzhi Chemical Factory and was renamed Shanghai Star Household Chemicals Manufacturing Factory. In 1956, Shanghai fully implemented a public-private partnership. The Shanghai factory of Kwong Sang Hong Co., Ltd. absorbed several chemical factories and changed its name to "Public-Private Partnership Kwong Sang Hong Manufacturing Factory". In 1958, Kwong Sang Hong, Mingxing Household Chemicals Manufacturing Factory, Dongfang Chemical Industry Co., Ltd., and China Xieji Cosmetics Factory merged to form Shanghai Mingxing Household Chemicals Manufacturing Factory In 1967, Shanghai Mingxing Household Chemicals Manufacturing Factory was renamed "Shanghai Household Chemicals Factory". In 1983, it opened China's first beauty salon - "Lumei", leading the fashion in Shanghai and China. In 1984, the President of the United States When Reagan visited Shanghai, the Shanghai government presented the "Lumi" series of cosmetics gift boxes to Reagan's wife Nancy. This was probably the first time in Chinese history that domestically produced cosmetics were given to the wives of foreign heads of state. In 1985, China's first professional beauty team was established. In 1988, the Shanghai family Jahwa was the first domestic company to establish a legal department and an audit department. This approach of helping companies effectively identify and control risks has been adopted by more and more companies. In 1989, Shanghai Jahwa was the first domestic company to set up a marketing department and became a sales department. Established China's first beauty school with a new department of department, scientific research department and production department. It pioneered beauty expert marketing and experiential marketing. It was the first in the industry to set up an operation department system and began to reform traditional sales channels in 1991. Shanghai Jahwa and SC Johnson & Sons Co., Ltd. jointly established Shanghai Lumei SC Johnson Cosmetics Co., Ltd. in 1992. In 1992, it was the first to implement the "brand manager system" in the fast moving consumer goods industry in the country, focusing on cultivating local top marketing talents and establishing the first junior call center. , which was the predecessor of "800 Consumer Hotline", "Shanghai Household Chemicals Factory", separated from the daily chemical company and restructured into "Shanghai Jahwa United Company". In 1994, it was the first in the fast moving consumer goods industry to cooperate with a world-class advertising company to conduct CI (Enterprise Identification System) Design In 1995, Shanghai Jahwa obtained the international certification certificate of ISO-9001 quality system passed by Det Norske Veritas, becoming the first Chinese household chemicals manufacturer to obtain international quality system certification. Shanghai Jahwa United The company jointly established Shanghai Jahwa Co., Ltd. with SIIC Daily Chemicals Holdings Co., Ltd. In 1996, Jahwa Technology Center was recognized as the Shanghai Enterprise Technology Center by the Shanghai Municipal Economic Commission. In 1997, Jahwa Technology Center became the first batch of technological innovation pilot enterprises in Shanghai. In 1998, Shanghai Jahwa merged with Shanghai Daily Chemical Group and established Shanghai Jahwa (Group) Co., Ltd.; in 1999, Jahwa Technology Center was recognized as a national enterprise technology center by the State Economic and Trade Commission and other departments, and was approved by the National Ministry of Personnel as a postdoctoral research workstation. Shanghai Jahwa Co., Ltd. was restructured into Shanghai Jahwa United Co., Ltd. and invested in the Sanya Jahwa Marriott Resort Hotel in 2000. In 2001, Shanghai Jahwa United Co., Ltd. was successfully listed on the Shanghai Stock Exchange, becoming the first listed company in the domestic cosmetics industry. In 2003, the Shanghai Jahwa National Technology Center moved to Qingpu was completed. In 2004, Shanghai Jahwa participated in the CCTV advertising bidding for the first time and won the bid. In 2005, Shanghai Jahwa held the "Jahwa Night" large-scale fashion party in conjunction with the Golden Rooster and Hundred Flowers Film Festival in 2006. Shanghai Jahwa was invited to participate in the first "D2B International Design Management Summit" and gave a special report; Shanghai Jahwa United Co., Ltd. completed the share-trading reform and repurchased the shares of three shareholders including SIIC Daily Chemical. Jahwa Group became The sole major shareholder of the joint-stock company; In 2007, Shanghai Jahwa and Sephora reached a consensus to introduce the Herborist brand into the European market; Shanghai Jahwa combined its own characteristics and product advantages, responded to the direction of national policies, and proposed upgrading to the fashion industry. Committed to the beautiful new vision of becoming a representative enterprise in the fashion industry in Shanghai and even the country; In 2008, Shanghai Jahwa acquired Sichuan Kecai Cosmetics Co., Ltd.; Shanghai Jahwa United Co., Ltd. implemented restrictions

Sexual equity incentive plan; Herborist products successfully entered the European market and achieved good results; Shanghai Jahwa held a grand "110th Anniversary Celebration" on December 27, 2008. More than two hundred distinguished guests attended to witness the glory and dream of Shanghai Jahwa 2009 In 2016, Shanghai Jahwa and the China Association of Traditional Chinese Medicine jointly organized the "Tradition and Fashion 2009 Traditional Chinese Medicine Culture Forum" to discuss the inheritance and development of traditional Chinese medicine culture, as well as the cutting-edge direction of traditional Chinese medicine research and the value of traditional Chinese medicine culture. space, and released the industry's first "Research on Chinese Culture and Traditional Chinese Medicine" report.

Brands and important products were born. In 1956, the Friendship brand was born. In 1960, the brand name of Maxam was born. In 1961, Maxam hair cleansing wax was successfully developed and production began that year. The trial production of Maxam hair cleansing milk was successful and production started the following year. In 1962, Maxam Pure Snow was successfully developed for the first time. ; The Yashuang brand was registered in 1966; In 1978, Meijiajing Tremella Pearl Cream was born, becoming synonymous with fashionable women's skin care products at that time; In 1983, the Lumei series of cosmetics (my country's first high-end series of cosmetics) was launched; In 1987, China's first product was developed Maxam's hair care styling mousse caused long queues to buy at the Baiyi store, the largest shopping mall in Shanghai at the time; in 1988, Jahwa launched Green Apple shampoo, which was so popular that demand almost exceeded supply; in 1989, the national market share of the Maxam brand exceeded 10 %, known as China's No. 1 cosmetics brand; Shanghai Jahwa cooperated with French company L'Oreal to launch the first "Qingfei" perfume, and then Qingfei gradually formed a complete series of skin care and makeup products; Launched China's first hand care product - - Maxam hand cream, its market share has maintained the first place since its launch; In 1990, the first bottle of Liushen toilet water came out, and the Liushen brand was born. The market share of Liushen toilet water has maintained the first place since its launch; The birth of the Goff brand in 1991 marked the birth of China The first men's cosmetics brand was born in the cosmetics market; in 1994, Shanghai Jahwa took back the Maxam and Lumei brands from SC Johnson of the United States; in 1995, it successfully developed Liushen special-effect shower gel, creatively segmenting China's shower gel market; Herborist was formally established for research, and members of the Jahwa Scientific Research Department made a special trip to Shennongjia to inspect local herbal resources to prepare for the research and development of Herborist; in 1997, the brand Kecaoji was born, which was the first domestic professional film product brand; in 1998, Liushen launched Liushen Soap; Kecai brand was born, and the first facial mask was launched; Kecai launched the first eye mask; Herborist brand was born; Herborist opened its first brand store in Hong Kong Plaza, Shanghai, and launched the classic series of basic skin care - Balance series of products; the Keke brand was born in 1999; in 2001, Shanghai Jahwa Group transferred the two major brands Piaosa and Shuxin owned by the former American SC Johnson Company acquired after merging Shanghai Daily Chemical Group to Shanghai Jahwa; Herborist entered the Hong Kong market. The first Hong Kong specialty store was opened in Mong Kok, Hong Kong; Qingfei launched the soft white series; in 2002, the first Herborist SPA store - Central store opened in the Central Plaza, Huaihai Middle Road, Shanghai; Qingfei launched the revitalizing series; in 2003, the Jiaan brand became global The epidemic of sexually transmitted diseases, SARS, was born in response to the situation, and products that fully applied the scientific research results from Jahwa's technology reserve quickly gained consumer recognition; the Goff brand launched a new hydrating and moisturizing series and an oil-control balancing series, and invited international superstar Tony Leung to be the product Endorsements, fully displaying the brand's charm; In 2004, Herborist launched the new Seven White Series, in which the whitening and rejuvenating facial mask quickly grew into a star product; In 2005, Herborist became the first local brand to enter the Sephora Shanghai store, an internationally renowned cosmetics chain retailer; Herborist launched an all-weather skin rejuvenating and moisturizing series; in 2006, Jiaan launched an innovative product, washing machine tank cleaner, which achieved good sales performance that year; Herborist's first club in the country, "Herborist Life Center", officially opened in Nanjing. A brand experience center specially created for distinguished members; Herborist launched the high-end product counter-clockwise Hengmei series; In 2007, Jiaan repackaged and launched a new generation of air-conditioning disinfectant; Herborist launched Tai Chi mud for skin cleansing and beauty; In 2008, Jiaan launched a pipe maintenance agent to unblock pipes detergents and bathroom antibacterial cleaners; Herborist landed in Europe and opened a counter at the Sephora flagship store on the Champs Elysées; Qing Fei launched the Water Yun Balance Series; Herborist entered 30 main Sephora stores in France, and its flagship product, Tai Chi Mud, was sold in 230 stores across the country Distribution in stores; Louis Koo endorses the Goff brand, and Goff launches a new series of vitality and firming products; Herborist enters Sephora stores across the Netherlands; In 2009, Qing Fei signed a contract with Lin Xile and launched the Platinum Ultimate Beauty Series; Cocool proposed "Sexy Your Youth" "Slogan, targeting a new generation of young consumers with a new attitude; Jiaan launches moxa leaf sterilization system

launched a series of products to advocate the concept of traditional Chinese medicine for epidemic prevention; Herborist entered Sephora stores in Türkiye and Spain.