Of course it is legal and can be transferred. Just like there are many storefront transfers offline, the "storefront transfer + contact information" posted at the door, the transfer of Tmall online stores is the same, but Tmall stores There are two ways to transfer.

The first method: If there are many online stores around you, just use acquaintances to introduce acquaintances to sell the store. Some people need multiple Tmall stores to expand the market and occupy the market. Shares, people introduced by acquaintances should also carefully discuss the price. This method is least recommended because personal transactions have great security risks. There is no security guarantee for both buyers and sellers~

The second method: you just need to post your store information online, list it for sale on a third-party platform, and wait for inquiries from buyers. Before listing the store, you will be The third-party platform conducts a basic valuation of the store, and if there is a suitable buyer, it can be sold in a timely manner. The speed of the sale should also be determined according to the actual situation of the seller.

A third party will conduct the handover of the online store. According to the transaction process, the buyer and the seller need to sign a legally effective online store transfer contract.

Changing the store owner in a legal sense changes people's traditional belief that store certification information cannot be changed, and that it is unsafe to purchase a Tmall store.