DHL Sinotrans: Winner in the express delivery and logistics industry

With the continued and steady growth of China's economy, the development of China's express delivery and logistics industry in 2003 attracted much attention. As the world's largest express delivery and logistics company's joint venture in China, DHL-Sinotrans has maintained a rapid growth of 35%-45% in recent years by relying on brand integration, heavy investment and innovative products and services, becoming China's express delivery and logistics company in 2003. The undisputed winner of the market.

Brand integration

In August 2003, DHL-Sinotrans held a DHL brand integration conference in Beijing and officially launched the new red and yellow logo. The launch of the new logo marks the beginning of DHL's comprehensive implementation of its globalization strategy - Deutsche Post World Net will integrate DHL Global Express, Dansha Sea Air Transport, and Deutsche Post European Express under the DHL brand. With its leading "one-stop" comprehensive service capabilities, DHL will become the world's largest express delivery and logistics company, and its diversified delivery services cover every key link in the express delivery and logistics industry.

After the integration, DHL not only maintains its leading position in the field of international air express delivery, but also strengthens its ability to provide freight and logistics solutions, becoming the most powerful leader in the industry.

On November 26, 2003, the 5th WBR Asian Parts and Logistics Services High-Level Seminar (Interlog China2003) sponsored by DHL kicked off in China for the first time, providing domestic logistics companies with exclusive access to DHL Leading supply chain solutions provide the best platform. At the end of the year, DHL-Sinotrans and DHL Dansha Sea and Air Freight appeared at the China International Transportation and Logistics Expo, once again fully demonstrating the overall strength of the company and demonstrating the confidence that DHL-Sinotrans will use its experience and strength to promote the healthy development of China's express delivery and logistics industry. and determination.

Investment in China

In February 2003, DHL announced that it had purchased 5% of Sinotrans’ shares for US$58 million, becoming Sinotrans’ largest strategic investor. This important move further strengthens the strategic partnership between DHL and Sinotrans and consolidates DHL-Sinotrans’ strategic advantages in China’s express delivery and logistics market.

In October 2003, DHL Express CEO Uwe Doerken visited China and announced an important strategic investment aimed at "accelerating China": In the next five years, DHL Sinotrans will The new investment in the Chinese market is US$200 million, mainly used to build a new express service network in China. DHL-Sinotrans will use these funds to expand and strengthen the existing 4 port operation centers, add 14 branches, implement 73 engineering projects, purchase 1,200 additional operating vehicles and hire 2,100 additional employees.

DHL Sinotrans currently has industry-leading comprehensive service capabilities in the Chinese market. It also has the broadest business network covering 318 cities across the country, and ranks first in China's international express market with a market share of 37%. .

As an important part of DHL China’s development strategy, this US$200 million investment has added “stronger” competitiveness to DHL-Sinotrans and consolidated DHL-Sinotrans’ leadership in the domestic express delivery and logistics industry. status of the person.

Expand the network

On December 28, 2003, with the announcement of the establishment of Taizhou Branch of DHL-Sinotrans International Air Express Co., Ltd., the number of DHL-Sinotrans branches across the country reached 50 companies have not only fully achieved the set goals, but also stand out among their peers in the Chinese express delivery market with unparalleled network coverage.

A vast express service network is the competitive advantage of express delivery companies. 50 branches and a service network covering 318 cities across the country are undoubtedly important factors supporting the strong growth of DHL-Sinotrans' business in 2003. Wu Dongming, Managing Director of DHL-Sinotrans, said: “The completion of the network layout of 50 branches is an important step in DHL-Sinotrans’ market strategy. It not only takes our existing leading advantage in the Chinese market to a higher level. , which has also greatly improved our business coverage capabilities. Relying on these advantages, we will be able to effectively meet the higher requirements of China's rapid economic growth for the express delivery and logistics industry.

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As the third year since China joined the WTO, China’s express delivery and logistics industry in 2003 is indeed full of opportunities and challenges. From the proportion of joint ventures of foreign-funded companies to the rules of the game for industrial development, there are constant news in the industry. A series of international logistics exhibitions and international seminars have been held in China one after another; international express delivery and logistics giants have increased their investment in China; domestic express delivery and logistics companies are prepared for danger in times of crisis and actively respond; many media have opened special logistics pages to pay close attention to industry trends As an important leader in China's express delivery and logistics industry, DHL-Sinotrans undoubtedly delivered a satisfactory answer in 2003. I believe that with its leading business philosophy, extensive service network, advanced technology and rich experience, With industry experience, DHL-Sinotrans will continue to stand at the forefront of industry development with a stronger attitude and drive the entire industry to attract more attention in the new year.

Reference: Zhejiang Logistics Network<. /p>