The importance (function) of trademarks: Trademarks protect trademark registrants by ensuring that they have the exclusive right to indicate the source of goods or services or to license others to use them for a fee. Broadly speaking, trademarks can promote a positive and enterprising spirit throughout the world by rewarding trademark registrants with recognition and financial benefits. Trademark protection also prevents unfair competitors, such as copycats, from using similar distinctive marks to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under the fairest possible conditions, thereby promoting the development of international trade. Trademarks are an important part of products and packaging decoration images. They are exquisitely designed, profound in meaning, novel and unique, and have outstanding personality. They can well decorate products, beautify packaging, and make consumers happy to buy.

The popular trademarks in the market are the essence of corporate brand culture, and the establishment of corporate brand image is the core of corporate struggle. Only goods that have applied for a registered trademark in the relevant country or region can enter major stores and supermarkets in that country or region. For administrative departments, trademark management can be used to supervise the quality of goods and services and create necessary conditions for quality inspection, health inspection and barcoding.

The flag in the business war symbolizes the spirit of progress and the spiritual power of being the master of the country. The battle flag represents the soul of an army. After capturing a location, insert your own flag to indicate that it is occupied. That is glory. As an intangible asset and the highlight of an asset, a trademark can also be transferred, licensed to others, and pledged to realize its value. In the eyes of consumers, goods with identification codes are subject to social inspection and supervision and participate in market competition. This kind of market competition is the competition of various performance indicators such as product variety, quality, price, etc. This information is transmitted to consumers through the bridge of trademarks. The carrier trademark of corporate reputation is not only a symbol to distinguish the source of goods and services, but also a symbol of corporate reputation and competitiveness.

? The specific manifestation of corporate reputation is the satisfaction that the goods marked by the trademark bring to consumers. A good trademark and brand for employee medals can bring a sense of honor, achievement, responsibility, belonging, mission and growth to employees. The feelings of consumers determine the degree to which the brand of goods and services is recognized and accepted by society, while the feelings of employees determine the cohesion and sense of honor that the trademark brand created by the company brings to the employees of the company. In other words, a brand is a relationship after all, and a brand relationship is a special relationship of loyalty and trust.

Trademark is a special legal term. After a brand or part of a brand is legally registered by relevant government departments, it is called a "trademark". Trademarks are protected by law and the registrant has exclusive rights. Famous trademarks in the international market are often registered in many countries. There is a difference between "registered trademark" and "unregistered trademark" in China. Registered trademarks are trademarks that are protected by law after being registered by relevant government departments. Unregistered trademarks are not protected by trademark law.