UGG is the floorboard of Australian wool boots, which means "ugly boots".
Dacker Si Outdoor Products Co., Ltd. has registered UGG trademark on shoes, clothes, hats and handbags in China, and the registered trademark was recognized as a well-known trademark on 20 1 1. The company has registered UGG trademark in more than 0/00 countries around the world, so that other brands with the word "UGG" are not allowed to enter the market of the country where Decker is registered.
In Australia, related Australian manufacturers joined forces to set up UGG Snow Boots Association to declare their struggle with Decker. They said that Australia is the country of origin of UGG, and Australian manufacturers have been manufacturing these boots for decades, including selling them to the United States. UGG should be changed to a generic name, and Australian courts should maintain UGG as a generic name for goods.
In the United States, the Netherlands and Turkey, the courts rejected the claim that "UGG" is a common name for goods and maintained the effectiveness of "UGG" as a single brand trademark. Chinese courts have also made the same judgment in civil and criminal cases of counterfeiting "UGG" registered trademarks.