The principles are: 1. The principle of use. The principle of use, that is, the principle of obtaining trademark rights by use, means that trademark rights are naturally generated by the use of trademarks, and trademark rights are established according to the fact of trademark use. Second, the principle of registration. The principle of registration is the principle of obtaining the trademark right by registration, which means that the trademark right is established due to the fact of registration, and only registered trademarks can obtain trademarks. Legal objectivity:

Article 7 of the Trademark Law shall follow the principle of good faith when applying for registration and use of trademarks. The trademark user shall be responsible for the quality of the goods in which he uses the trademark. The administrative departments for industry and commerce at all levels shall stop cheating consumers through trademark management.