As of April 8, 221, the brand of Liziqi is Liziqi.

Li Ziqi is a trademark applied for registration by Hangzhou Weinian Technology Co., Ltd. on October 28th, 217. Commodity service: red bean paste; Cereal products; Snacks based on cereals; Ice cream; Coffee; Tea drinks; Sweet food (candy); Honey; Turtle paste; Cookies.

In September, 22, a netizen posted a post pointing out that there was a blade in the brand snail powder of Liziqi, which caused the mouth to be scratched. Subsequently, Weibo, the official brand of Liziqi, responded: The existence of the utility knife was not found during the comprehensive inventory of the workshop site. At the same time, Weibo, the official brand of Liziqi, also called the incident a "planned and organized malicious smear" and called the police.

Ironically, Li Ziqi, who repeatedly claimed to "transfer the incident to the public security organs", was involved in the paid deletion of posts by the network water army. According to media reports, at the end of 22, the People's Court of Yiwu City, Zhejiang Province announced a case involving "paid deletion of posts" on the Internet. Two "network water forces" made a profit of nearly 25, yuan in just a few months through "paid deletion of posts", and the first order of one of the defendants was to deal with the negative public opinion related to "Li Ziqi".

Extended information:

Li Ziqi (real name: Li Jiajia), born in Mianyang City, Sichuan Province in 199, is a short video creator of China cuisine.

In p>215, Li Ziqi started taking selfies and directing short videos of ancient cuisine. In the early days, although her videos were creative, they were of average quality. In the choice of shooting content, Li Ziqi, who lives with her grandmother, chose the most familiar "rural life". Its original topic was taken from the saying: "Four seasons change, eat when appropriate", and later it was changed to "ancient incense and ancient food" at the suggestion of the editor.

During this period, she once spent more than a year restoring the production process of Four Treasures of the Study in ancient times. She also made handmade soy sauce in ancient times, and even built a thatched shed and swing rack with wood and bamboo in the yard by herself.

On February 2, 221, Guinness World Records announced that Li Ziqi had set a new Guinness World Record for "the most subscribed YouTube Chinese channel" with 14.1 million YouTube subscriptions. On the evening of February 28th, 22 Sina Weibo Night was held in Shanghai, and Li Ziqi won the annual hot spot in Weibo.