Yes, the predecessor of "Reader" magazine is "Reader's Digest". The following is the relevant information about "Reader", I hope it will be useful to you
"Reader" and "Reader" "Phenomenon"
In 1993, a Chinese magazine with a monthly circulation of more than 3 million reluctantly changed the title that had been used for more than ten years because it did not want to be involved in trademark disputes. This incident caused an uproar across the country, and major media outlets rushed to report on it. After readers heard the news that the magazine was going to change its name, they wrote to the editorial office to express strong opposition. The name change of a magazine actually became a major event in the domestic cultural circle that year, attracting attention from all walks of life. This was the first case in China. Surprisingly, after the magazine was renamed, its circulation increased instead of falling. The "renamed" magazine that attracted national and even world media attention was called "Reader's Digest". After this incident, she changed her name to "Reader".
In the July 1993 issue, "Reader", which was renamed from "Reader's Digest", published a special preface: "Starting from this issue, "Reader's Digest" has officially changed its name to "Reader's Digest" "Reader". The career of "Reader's Digest" will be continued by "Reader" after the publication of 143 issues... "Reader's Digest" began to enter the era of "Reader".
In the autumn of 1980, Cao Keji, the editor-in-chief of Gansu People's Publishing House, approached Hu Yaquan, who worked in the science and technology department of the publishing house, and said to him: "I heard that you can run a magazine, so come and be responsible for running a magazine!" "What kind of magazine should you run?" You can think about it yourself. In half a month, I want to hear a plan from you." So, Hu Yaquan roped in the like-minded Zheng Yuanxu and started a magazine. This is the predecessor of "Reader", "Reader's Digest". After compiling the first issue, they published the key content and purpose of the issue in Guangming Daily. Soon after, in April 1981, the magazine was officially launched.
The founders of "Reader" may not have imagined the situation more than 20 years later. ""Reader" is now the most popular magazine in China, but at the same time it can guarantee its high quality and taste. It has been praised by many cultural figures such as Jia Pingwa, Yu Qiuyu, Liu Xinwu, Liang Xiaosheng, etc.," said Peng Changcheng, president of Reader magazine.
Meng Zhen, general manager and editor-in-chief of Reader Publishing Group Co., Ltd., said: "The monthly circulation of "Reader" has reached 10.03 million by April 2006, from a monthly circulation of 30,000 when it was first published. At present, the monthly circulation of "Reader" is stable at more than 9 million copies, ranking first in China and Asia, and fourth in the world's comprehensive journals. It is known as the "No. 1 brand of Chinese periodicals"
Over the past 26 years. , "Reader", which was born almost with the reform and opening up, has influenced hundreds of millions of people. Zheng Yuanxu, one of the founders of the magazine, wrote this sentence in the 200th issue of the magazine: "Readers are mobile. Some leave and some come again. This is normal, but this kind of mobile readers is Created a miracle."
The miracle created by "Reader" is to become "the first brand of Chinese periodicals". At the same time, the ""Reader" phenomenon" gradually formed.
When it comes to the "Reader" phenomenon, different people have different opinions. Chen Zekui, executive vice president of "Reader" magazine, said: "The term 'Reader' phenomenon' was formed in the late 1980s, and became more clear in the 1990s. This term has been mentioned more frequently in recent years. " He believes that the commonly referred to as the "Reader" phenomenon refers to the "Reader" that has become "China's No. 1 Journal Brand" in Gansu, which is relatively backward in socio-economic development, and the "Reader" has maintained its content. His elegant taste has retained a huge readership.
When many people mention the "Reader" phenomenon, they will mention "in Gansu, an economically and culturally backward region." However, Professor Li Wen, Dean of the School of Journalism and Communication at Lanzhou University, does not agree with Gansu. The argument that culture is underdeveloped. Li Wen believes that although Gansu is not the cultural center of China, it has very profound cultural and historical accumulation. Moreover, Gansu is also one of the birthplaces of Chinese culture and a crossroads center for multi-ethnic cultures. In his view, the "Reader" phenomenon has a certain inheritance relationship with Gansu's rich culture.