Radio and Television applied for a new LOGO

On May 20, China Radio and Television Network Co., Ltd. officially submitted a new trademark application at the beginning of this month, and the trademark is still waiting for acceptance. It is reported that China Radio and Television Network Co., Ltd. submitted 12 trademark names this time, including "Picture and Text" and "China Radio and Television CBN".

According to previous reports, in March this year, China Radio and Television Network Co., Ltd. adopted a new LOGO at a press conference. The LOGO adopts the main color of blue and white, with the text combination of "CBN China Radio and Television". As the fourth largest operator in China, China Radio and Television Network Co., Ltd. will promote the integration of national cable TV networks and the integrated development of radio and television 5G construction.

According to public information, China Radio and Television Network Co., Ltd. was established in Beijing on October 12, 2020, with a registered capital of 101.2 billion yuan and 46 founders. China Radio and Television Network Co., Ltd. is the largest shareholder, with a shareholding ratio of 51.53.

So, what does a new LOGO mean?

First of all, it is an important symbol for identifying an enterprise. Under the market economy system, competition has intensified, the public is faced with complex information, and there are numerous signs and trademarks. Only logos with distinctive features, easy to recognize and remember, profound meaning and beautiful shapes can stand out in the same industry. It can differentiate it from other businesses, products or services and impress the audience on the business, thereby enhancing the importance of logo design.

Secondly, it is the core of corporate visual communication elements and the leading force for corporate information dissemination. In the visual identification system, the shape, color, and application method of the logo directly determine the form of other identification elements. The establishment of other elements is centered on the logo. The dominant position of the logo is the concentrated expression of the enterprise's business philosophy and business activities. It runs through all the business activities of the enterprise and plays an authoritative and leading role.

Thirdly, its logo represents the company's business philosophy, cultural characteristics and value orientation, reflects the company's industrial characteristics and business philosophy, and is a specific symbol of the corporate spirit. Public recognition of a corporate logo is equivalent to recognition of the enterprise. The logo cannot be divorced from the actual situation of the enterprise, goes against the purpose of the enterprise, works only in a superficial form, loses the meaning of the logo itself, and even has a negative impact on the corporate image.

Okay, that’s what I want to share in this issue.