Snowflake beer is delicious. In 2006, Snow Beer launched "Journey to the Yangtze River". The expedition started from Xining, the starting point of the Qinghai-Tibet Railway, crossed the Great Hoh Xil area and reached Gangga Quba Glacier, the source of the Yangtze River. In 2007, Snow Beer launched the activity of "Braving the Frontier". The activity is divided into five columns. The expedition covers more than ten border areas such as China-Nepal, China-Myanmar, China-Laos, China-Vietnam, China-DPRK, China-Russia, China-Kazakhstan and China-Pakistan, and crosses over 40 counties and cities, with a journey of nearly 20,000 kilometers. In 2008, Snow Beer launched the "Brave and Endless Exploration" activity. Through the Qaidam Basin and Taklimakan Desert, the team members visited Ruoqiang, the "dry pole", and Korla, the "wind pole" in the Taklimakan Desert of China.