Puma, Nike, and Adidas are competing brands. The founders of Adidas and Puma are brothers. We originally started a business together. Finally parted ways.

1. Puma

Puma was founded in 1948 in Milan, Germany, meaning puma. It is a large multinational company in Germany that mainly produces shoes and sportswear. Founder: Rudolf Dassler. ?

Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed Adi) in the Dassler company in Herzolach in 1924, and soon changed the company's name to Dassler Brothers. company.

In the mid-1930s, Dassler Brothers grew into a leading global sports shoe brand with nearly a hundred employees and more than 30 styles. After World War II, Dassler Brothers resumed business with 47 employees and extracted rubber from canvas and U.S. military fuel tanks to make the first post-war sports shoes.

2. Nike

Nike is a world-famous sports brand. The original meaning of Nike in English is the Greek goddess of victory.

The company is headquartered in Beaverton, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. The name NIKE is very auspicious in the eyes of Westerners. It is easy to read and remember, and can be called loudly. ?

The Nike trademark of Nike is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

3. Adidas

Adidas is a German sporting goods manufacturer and a member company of Adidas AG. Named after its founder Adolf Adi Dassler, it began producing footwear products in 1920 in Herzogenaurach, near Nuremberg.

Registered under the name adidas AG on August 18, 1949. Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler opened the sports brand Puma.

Extended information:

Adidas

Adidas (Adidas) was founded in 1949 and is a member company of the German sporting goods manufacturer Adidas AG. Named after its founder Adolf Adi Dassler, footwear production began in Herzogenaurach in 1920.

Registered under the name adidas AG on August 18, 1949. Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler opened the sports brand Puma.

Its classic advertising slogan: "Impossible is nothing". In March 2011, it spent 160 million euros to launch a new slogan-adidas is all in.

In June 2017, adidas was selected into the "MIT Technology Review's 2017 list of the world's 50 smartest companies". [1] July 19, 2018, Fortune 2018 The world's top 500 list was released, and Adidas ranked 480th.

1. Market rivals

Adidas's main competitors are Puma and Nike. In August 2005, Adidas announced that it would sell 38. The acquisition of Reebok, one of its rivals, for US$100 million will help increase its market share in North America and promote its position in competing with Nike in this field.

Adidas has a strong presence in sports. The market share of supplies ranks second after Nike. The slogan on Adidas' trademark is: "Impossible is nothing"

2. Product Category

Ball and track sports apparel, sneakers, yoga apparel, sports accessories (watches, glasses, etc.), casual footwear, men's fragrances and skin care products, etc.

On December 9, 2009, Adidas and Disney announced that they would jointly launch a new series of baby and children's clothing products.

ForMotion heel (mountain type): ForMotion is a heel system that can move freely. Its movable heel can make your feet more adaptable to different ground environments and different sports conditions. ForMotion makes your Your feet can fully experience stability, balance and a natural landing feeling. ForMotion is integrated with you during exercise.

ForMotion heel (road type): ForMotion is a relatively independent connection system, a freely movable heel system, which allows your feet to better adapt to different ground environments and different movement states. ForMotion allows your feet to fully experience stability, balance and a natural landing feeling. ForMotion is integrated with you during exercise.

Active ForMotion upper: The elastic material in the middle of the shoe is an important part of Active ForMotion technology, providing natural comfort to the foot during exercise. In the process from the foot landing to leaving the ground, the active ForMotion technology stretches and fits the foot, and when you lift the foot again, it returns to its original shape.

CLIMAPROOF: Climate protection, prevents the invasion of wind, rain and ice and snow, keeping feet dry and comfortable in various harsh weather conditions. A lightweight, breathable membrane layer wraps around your feet, evaporating sweat and heat from your feet while preventing the intrusion of wind, rain, ice and snow.

CLIMAPROOF always keeps your feet warm, cool and comfortable, whether it's snowy outside or hot indoors. Thanks to CLIMAPROOF's powerful protection zone, mud, rain, ice and snow will not affect your daily exercise.

POWERBOUNCE: BOUNCE replaces the traditional foam midsole material with elastic material and structured design, thereby providing better energy transmission and promotion for your next move. BOUNCE's unique structural midsole is designed to help you better guide energy transfer and provide power support during alternating steps.

BOUNCE is comfortable to wear and can concentrate energy to provide power support for every step you take. Your feet will have less work to do and you will have more fun exercising.

3. Distinguish between true and false

The main thing is to look at the gloss. Real ones have very good reflectivity, while fake ones generally have poor reflectivity. You also need to look at its stitching. If there is double stitching somewhere, it is fake. There are also three lines on the clothes that also have trademark significance: these three lines are finely made and well-proportioned in size.

Authentic fabrics are always very soft and tough, and the texture is very delicate. In fact, the feeling is hard to describe. You will know it when you have the opportunity to feel it. You can also use the method of testing fabrics to test their sweat-wicking effect.

Reference: Baidu Encyclopedia-Adidas