The designer wrote that this was a beautiful misunderstanding! An agreement was reached, both parties were open-minded and extremely efficient!

Everyone is familiar with Miniso. This is a chain brand store that does not aim at spreading the brand itself, but attaches great importance to emotional communication with users. Miniso has a large number of fans at home and abroad. Its exquisite and inexpensive products can really make people fall in love with it instantly. Miniso knows how to promote and communicate better than other brands. Their communication is not just a hard-edged advertising image, but can build a strong relationship with consumers. This is also an important marketing strategy of Miniso.

MINISO now has a large number of users with its extremely cost-effective products, and the reputation brought by the large number of users has also made the brand develop better and better. Nowadays, Miniso has been reported as plagiarized by a designer because of the design of a hat. Note that this is not the first time that Miniso has been reported. NOME, which was founded by Miniso, had a logo and billboard collision with a brand called NǒME, which led to a trademark dispute between the two companies. War, so this time the designer reported plagiarism and it quickly spread on the Internet.

But the designer’s report came and went quickly. The incident had not been brewing for long, but the designer had already posted on the platform that he had reached an agreement with the Miniso hat manufacturer. The other party said that it would provide reasonable compensation and sign a 1-3 year cooperation agreement. The accompanying text is still quite cute, saying: This is a beautiful misunderstanding. ?

The outside world is also confused about this Miniso report case that comes and goes freely. One second the designer was accusing Miniso of plagiarism, and the next second the designer posted this: A beautiful misunderstanding. During the negotiation process, both sides were very open-minded, which is why the battle was able to be resolved so quickly.

It must be said that Miniso’s public relations did a very good job in the matter of plagiarism being reported this time. Miniso has been controversial since its establishment. Now, only five years after its establishment, it has more than 3,000 stores worldwide and is present in more than 70 countries and regions. 90% of the stores are profitable. How can such a "10-yuan store" be possible? The outbreak proves that the business model behind it is still very high, and the marketing methods are extremely high. What do you think?