For example, there are brand imitations-Sanxing imitates Samsung ...
There are also many imitations of its appearance and functions.
Fake mobile phones
are the nicknames of mobile phones with different brands. It is a mobile phone made by a small factory that has no technology of its own and relies entirely on hand-made workshops to assemble products. Its appearance is usually very similar to the popular products of some well-known first-line brands, and there are no more formal brands, and some even use the edge ball brands such as Sunyericcsun, NOKIR and SAMSING. These mobile phones are usually called shanzhai mobile phones, shanzhai phones.
Compared with smuggled mobile phones that blatantly violate national laws and refurbished mobile phones that are shoddy, shanzhai mobile phones seem to have a little more backbone of self-reliance.
most models are based on MTK mobile phone platform, with five icons at the bottom of the screen, handwriting, loud ringtone and nominal battery (note that this is nominal, and the actual battery capacity of black mobile phones is generally 1/4 of the nominal capacity) of not less than 18 mAh.
the domestic shanzhai mobile phone first started from the miscellaneous brand mobile phone marked with CECT brand, but actually it just used CECT brand falsely or paid CECT some cash to get the right to use it. Later, various brands appeared.
the workmanship is mixed, and there is no obvious brand logo. On the front or back of the fuselage, there are big words such as BLUETOOTH, TOUCHSCREEN and MP4.
you dare to print anything on the box except your real address.
In recent years, most of the mobile phone brands that have never been heard before and are active in major TV shopping are shanzhai mobile phones, which bring huge financial resources for TV shopping.
these mobile phones are extremely rich in functions, extremely low in price, extremely novel in appearance and extremely unreliable in quality.
In any case, the wisdom of "shanzhai mobile phone" can always strike our most helpless nerve, and also make some domestic brands lacking innovative spirit feel ashamed.
Over the years, there have been many unique technological innovations, appearance innovations and process innovations in shanzhai mobile phones.
Many strange technologies and designs have been combined together, which may sometimes be infringing, but they have realized various functions.
At present, shanzhai mobile phone has become a non-mainstream mobile phone culture. The spirit of shanzhai mobile phone, which is wolf-like, innovative and caters to the market, affects more and more people.
with the liberalization of state supervision, many cottage manufacturers have also "reformed" and launched their own brands.
shanzhai mobile phone has entered a new stage, and started to enter the field of smart phones, but the cpu used is low and the memory is small, but the price is quite cheap.
The historical origin and development of domestic shanzhai mobile phone
N95 is the current "machine king" of Nokia, and the price of China Telecom is 5,9 yuan. Many mobile phone players like this mobile phone, but they can only sigh at the high price. Because I like it, I noticed that a student-like boy was holding a "N95" in his hand, and the reporter leaned in and cast an envious look. "How much did you buy the N95?" "more than 1 points, imitation,' cottage phone'"!
In great shock, the reporter took the "shanzhai mobile phone" in the boy's hand and studied it carefully. After looking at it all over, he had to admire the skill of the manufacturer of the "shanzhai mobile phone". "Like, too like, it's absolutely imitation!" 95% similarity, big screen, camera, audio and video playback functions are the same, but the price difference is several times that of the real machine. These "cottage phones", which came from underground factories in Shenzhen and Panyu, Guangdong, were dismissed as "black phones" by orthodox manufacturers, and thus wandered around the rivers and lakes, eroding the market share of orthodox manufacturers.
6% of shanzhai mobile phones have been delisted due to the severe storm, and the single-machine profit has dropped sharply.
Shenzhen has once again rectified shanzhai mobile phones on a large scale, and 6% to 7% of shanzhai mobile phone manufacturers have withdrawn, and the single-machine profit has dropped from more than 1 yuan at the peak to 3 yuan and 5 yuan. However, people in the industry said that "strike hard to treat the symptoms but not the root cause", the market demand still exists, and "strike hard" may bring a glimmer of "vitality" to aircraft manufacturers. Insiders estimate that the shipment of cottage machines this year may exceed 22 million units.
as a conclusion, in any consumer product field, with the maturity of this industry, the number of enterprises left behind will not increase, but will only decrease; Those who stay must be large enterprises, not small enterprises; It will only be a regular army, not a miscellaneous army. Of course, I'm not saying that small enterprises can't stand out under the oppression of big enterprises, but it must be through innovation and progress in technology and business model in the true sense, and it is impossible to rely solely on brutal and rude cottage uprisings.
[ edit this paragraph] past lives
shanzhai, a "shanzhai mobile phone", is the latest term for counterfeit products and has also become the most concerned commercial term in the media recently. Shanzhai machine is a brand name by the producer himself, or imitates the function and style of the brand mobile phone. Counterfeit cars are imitation and transformation of internationally renowned brands by some small workshop-style manufacturers by taking advantage of the government's management negligence, and their imitation degree has caused infringement to the imitators. Because of evading government management, shanzhai people don't pay value-added tax, at the same time, they don't have to spend money on research and development products, and there are no expenses such as advertising and promotion. Nowadays, shanzhai people have set off a powerful market shock wave, which has sent a fatal blow to brand products.
The end of the mobile phone license system has given the shanzhai mobile phone a vigorous spring. Nowadays, all major media are busy discussing the innovative mode, competitive advantage and desirable experience of shanzhai mobile phone. At the same time, a large number of domestic websites have adopted the same cottage strategy to imitate foreign successful websites such as Facebook and Youtube, and gained a large number of users and even a lot of investment.
"When we talk about shanzhai mobile phones, we must mention the MTK chips they use," Mr. Fang of the marketing department of Shouxin Group told reporters. MTK is a chip manufacturer in Taiwan Province. Its Chinese name is Lianfa Technology Co., Ltd., and its English name is MediaTek. This company, founded in 1997, was once rated as "Top 5 Asian Enterprises" by Forbes magazine, and the MTK mobile phone chip they developed shocked the whole mobile phone industry chain.
Mr. Fang told reporters that MTK chips integrate mobile phone motherboards and software, and anyone can produce a mobile phone with the "semi-finished" mobile phone provided by MTK as long as a shell and a battery are added, so some small workshops have started to manufacture mobile phones openly. It's just like you go to the market to buy a computer compatible machine. The CPU, memory, hard disk and graphics card are all equipped for you. You just need to screw them down. The only hardware you can choose is the chassis, which corresponds to the difference between a mobile phone and a shell. This is why there are so many "cottage phones" with the same functions but slightly different shells on the market.
what functions do you want? Camera, MP3, MP4, memory card support, touch screen, Bluetooth, it has all the functions you can think of. Most importantly, it is cheap, extremely cheap. It is said that a set of such systems only costs 3-4 yuan in Shenzhen.
in October p>27, the nine-year-old "mobile phone license" system was abolished, and the "black" on the "fake mobile phone" gradually faded, and the "fake mobile phone" turned into a regular army. When the "shanzhai mobile phone" is in full swing, several famous brands in China can't sit still at last, and they have turned to the competitive strategy of "shanzhai mobile phone" one after another: adopting MTK solution, playing handwritten cards with large screen, multiple speakers and full screen, and striving for their own market share.
A new domestic mobile phone brand quickly seized the market share. By the end of the year, the actual sales volume of this brand actually surpassed Samsung, Sony Ericsson, Motorola and LG. This is Tianyu, the founder of an unknown cottage manufacturer.
As a regular army of "shanzhai mobile phones", Tianyu was invincible. At that time, TCL, Konka and Bird, which were all the most popular in China, disappeared one after another. According to industry insiders who have visited Tianyu's production line, the quality inspection requirements of Tianyu's mobile phones are 2-3 times higher than the national standards, that is to say, every Tianyu's products have absolute quality assurance. The combination of MTK and shanzhai has finally come to fruition.
"shanzhai mobile phone" mainly focuses on rural areas and secondary and tertiary markets
"countryside surrounding cities" is the marketing strategy of "shanzhai mobile phone", which can effectively avoid direct competition with international brands such as Nokia, Samsung and Motorola, and can also take advantage of its powerful functions and low price to confront domestic manufacturers. The reporter once talked with people from all walks of life with different identities, incomes and status about whether they would buy "shanzhai mobile phones". As a result, it was found that students and low-income migrant workers were more likely to accept "shanzhai mobile phones", which also showed that "shanzhai mobile phones" still had its market space.
in small and medium-sized cities and rural markets, consumers tend to pay more attention to the function and appearance of mobile phones, and their demands for brands are relatively low, which makes "cottage mobile phones" see opportunities. However, foreign brands pay far less attention to the rural market, and compete with domestic brands in the third-and fourth-tier markets. "Shanzhai mobile phone" has strong functional advantages and price advantages, so the bosses of Bird mobile phone and Amoi mobile phone once shouted losses because of "black mobile phone".
the most critical thing about "shanzhai mobile phone" is its quality. According to industry insiders, while low-priced "cottage phones" carry out strategies such as "replace them when they break down" and "it's not a pity to throw them away at an ultra-low price", some vendors also carry out "experiential marketing". "shanzhai mobile phone" generally allows consumers to experience the use at a lower cost, so that they can feel the functions and services of "shanzhai mobile phone", and then they can participate in the "profit plan". For example, if you buy a shanzhai mobile phone, you can get a "sharing discount card", and when you introduce the card to your friends, they will get a price discount and you can also get some cash.
after several years of intensive cultivation of the vast rural areas and the secondary and tertiary markets, the "cottage mobile phone" has actually gained a firm foothold. It is understood that some domestic mobile phone brands are envious of "cottage phones", but they have also turned to the cottage camp. Only Amoi has struggled on the road of independent research and development, and Amoi has also made a "different" advertisement for this.
where is the road of "shanzhai mobile phone"
The colorful mobile phone market near Beijing Women's Street seems to be crowded forever. "Shanzhai mobile phones" are thriving in rows of counters, and "touch screen, multi-function and affordable" has become the mantra of stall owners to attract business.
However, a serious problem facing the "shanzhai mobile phone" is that some vendors who fail to keep their promises are shoddy, and product quality problems are frequent; Secondly, "shanzhai mobile phone" does not have the core technology and imitates the appearance of hot-selling models, and it also faces intellectual property problems. As an expert from the Ministry of Industry and Information Technology said, there are three difficulties in managing "cottage mobile phones": it is difficult to monitor-dealers fight guerrilla warfare; Difficult to supervise-the self-discipline of the market promoters is not perfect, allowing the "shanzhai" to enter and exit; Difficult to coordinate-a considerable proportion of consumers choose "cottage phones" to buy. At the R&D meeting of the mobile phone industry held recently, experts in the industry said that relevant departments should introduce laws and regulations as soon as possible, and the departments of industry and commerce, public security, customs and copyright should jointly regulate the mobile phone market to prevent the proliferation of "cottage phones" from the source.
at the same time, some powerful "shanzhai mobile phone" enterprises, such as Tianyu, have begun to establish their brands and take the standardized mode of R&D, production and promotion, which is the right way to "shanzhai mobile phone".
the fate of "shanzhai mobile phone" will be continuously concerned by consumers.
why don't shanzhai machines want to be recruited?
When it comes to the word "woo", people often think of Song Jiang, a hero in Liangshan. Song Jiang could have led his brothers to the end of the road to shanzhai, but in order to whitewash his identity and that of his brothers, he became a court minister who could honor his ancestors. Finally, he knelt down to the emperor of the dynasty with a charming smile and bowed his once-boiling head. And the result? Instead of seeking a bright future for his brothers, he took the brothers who fought with him to the road of death. I wonder if Song Jiang ever regretted his choice before he died?
it's too late to regret, and everything has become history.
Recently, it has been reported that the government has extended an olive branch intentionally, so as to attract the cottage. In this regard, a cottage owner shook his head and made it clear: We don't want to be recruited. If it is a dead end not to recruit, then what about recruiting? Die faster! We'd rather live a little longer.
why does the owner of shanzhai think that Zhao' an will die faster? He explained that although the relevant state departments have taken active measures to reduce the detection fee and time of mobile phones, this strength is still far from their ideal value. Similarly, to make a mobile phone, one needs hundreds of thousands of testing fees and several months of waiting time, while the other needs nothing. When it is finished, it will be listed directly. If you are a manufacturer, which way do you choose? Wouldn't it be better to let consumers benefit from this testing fee and leave this time to consumers so that they can enjoy the update of mobile phone function and appearance in advance? As an enterprise, of course, we are willing to wash white and do business seriously, but are regular domestic mobile phones "white" enough? How did they end up? The ending is faster and more tragic than the cottage machine. Such a living example is in front of us. Do you still need the cottage machine to choose with its head? Making the enterprise bigger and stronger "in vain" is definitely the greatest ideal of cottage enterprises, but the problem is that without certain economic strength, how can it be successfully washed white? Most shanzhai machines can only choose to continue to "shanzhai", and a very small number of big shanzhai bosses may be able to successfully wash their feet ashore, but this will definitely cost a considerable amount of money, and no one can guarantee whether the future will be smooth after landing.
I also checked the messages of netizens about shanzhai phones in forums such as Netease and Sina. Surprisingly, when regular mobile phone companies and the media bombarded shanzhai phones, netizens stood on the side of shanzhai phones with unusual unity. The author summarizes the reasons why netizens support the shanzhai machine as follows:
First, the quality of shanzhai machine is not as bad as the media criticized, and some netizens even think that shanzhai machine is better than some regular brands of mobile phones, with more functions and better appearance. As for after-sales service, anyway, the after-sales service of the regular army is not so good, and there is no difference between it and it, not to mention some knockoffs have after-sales service!
Second, the price of shanzhai phones is really affordable. Some netizens are even grateful for shanzhai phones, saying that if there were no shanzhai phones, maybe mobile phones would still be selling computer prices now. For example, when shanzhai phones didn't come out, some mobile phones sold for five or six thousand yuan. When shanzhai phones came out, they could be bought for more than one thousand yuan, which saved money for consumers and contributed a lot.
Third, the shanzhai machine is highly innovative, not afraid of losing face and low profits. It realizes all the functions that can be realized and tries its best to meet all the needs of consumers. Even if consumers don't have the needs for the time being, they can create them, only if they can't think of them. This grass-roots culture is obviously more positive than that one.