The label of urban beauty used to be "sexy and beautiful". After the second venture, its brand positioning was changed to "practical and comfortable". Metropolitan Beauty is a leading professional underwear brand in China, founded in 1998, and the first underwear enterprise listed in Chinese mainland (HKEx: 02298). As a participant in the formulation of underwear industry standards in China, Metropolitan Beauty has deeply studied the changes and needs of women's breasts at different ages, and has a database of about 32 million Asian women's breasts.