Y-3, a brand-new brand with YohjiYamamoto, the world's top designer, as the creative director and adidas, officially entered China in the spring and summer of 26. The Y of the brand stands for YohjiYamamoto, while 3 stands for the logo of three lines of adidas. Yohji yamamoto, the creative director, integrated his personal brand's concise and highly designed style into Y-3, perfectly showing us a high-end and fashionable sports brand image. Simplicity and calmness are the basic image concepts of Y-3. The fashion essence of Y-3 is sports. From the global snap-up caused by the brand's listing, Asia is facing a serious shortage of goods. It can be said that Y-3 has started a new fashion.

yohji yamamoto, known as the "black wizard", made the traditional sports brand adidas leap into the layout of Fashion, and sportswear has since become elegant. This season, under the influence of the dance trend, yohji yamamoto and MichealMichalsky, the brand design director of Adidas Headquarters, jointly launched a set of unique new Y-3 designs. From disco in new york to elegant Argentine tango, Y-3 has made a brand-new interpretation of clothes, shoes and accessories with its special concept.

in p>21, the cooperation between Adidas and Yamamoto began.

since then, as Adidas for Yohji Yamamoto, Adidas is responsible for the design of footwear, while Yohji Yamamoto is responsible for the design of Femme/Homme.

Based on the mutual trust and cooperation between Yohji Yamamoto and Adidas, a brand-new brand Y-3 was born in 22, which absorbed the strengths of both parties. Two completely different brands, with different sensibility to fashion, different views on sports brands, and technical skills, have produced a new generation of sports fashion brand clothing facing the future. The most fundamental visual requirements of the two sides in creation are the same, and the very close cooperative relationship makes this idea come true.

in terms of the cooperative relationship between the two companies, Adidas for Yohji Yamamoto is developing into a complete commodity structure. Because it is Adidas Sports Style designed by Yohji Yamamoto, Y-3 has a firm position.

in terms of the company's management structure, Adidas' Sports Style Division is operated and managed by Y-3 Group Company. In terms of design, Yohji Yamamoto is the design director of Adidas Sports Style Division, and Michel Michalsky, the artistic director of Adidas' group company, is the liaison person between Adidas and Yohji Yamamoto Design Studio.

Yohji Yamamoto Corporation in Tokyo and Adidas Corporation under Herzogenaurach in Germany set up Y-3 design studios respectively, and the designers of both sides worked closely together to decide the final design scheme through numerous exchanges.

In such a mixture, Adidas, which can be regarded as the ancestor of sports shoes, and Yohji Yamamoto, a design master in fashion, combined their respective professional knowledge and skills to arrive at the present Y-3.