The group's logo is embedded with the five-arrow emblem representing the Rothschild family, which symbolizes the spirit of unity and solidarity, and is a symbol and guarantee of quality. The letter "R" is taken from the prefix of "Rothschild", plus the word "Lafite", which is the original appearance of the group when it was founded.

After the unified logo, the overall visual design of the Select Series wine labels will continue to use the original color and style, while the Legend and Legend Series will have the signature "Select Series" at the bottom of the label.

Quality

Lafite red wine can have the world's top quality, of course, first of all, the soil of Lafite Manor and the local micro climate (Micro Climate) are uniquely endowed. The total area of ??Lafite Manor is 90 hectares, with 8,500 grapevines planted per hectare.

Among them, Cabernet Sauvignon (domestic translation: Cabernet Sauvignon) accounts for about 70%, Merlot (Merlot) accounts for about 20%, and the rest is Cabernet Franc. ). The average tree age is more than forty years. The annual output is about 30,000 boxes of wine (12 bottles of 750ml per box). This output ranks first among all the world's top wineries.

Compared with this output and the price it can sustain, the achievements of Lafite Village are really unmatched. The grape cultivation at Chateau Lafite adopts very traditional methods, with basically no chemicals and fertilizers used. Careful artificial care is used to ensure that the grapes are fully mature before being picked. During the picking process, skilled workers will pick and screen the grapes from the trees, and those who are not good will not be picked.

After the grapes are picked and sent to be pressed, they will be screened twice by more advanced skilled workers to ensure that every grape being pressed meets high quality requirements.