Daimler-Benz (BENZ)
In June 1909, Daimler applied to register the three-pointed star as the logo of the car, symbolizing mechanization on land, water and air. . In 1916, a circle was added around it, with four small stars inlaid above the circle and the words "Mercedes" below. "Mercedes" means happiness, which means that the cars produced by Daimler will bring happiness to their owners.
More than a hundred years have passed since Mercedes-Benz built the first world-recognized car. The car has already passed its 100th birthday. With the vigorous development of industry, many automobile manufacturers have emerged, some of which were famous for a while, but in the end they were just short-lived. So far, there are only three or four stores that have survived through ups and downs, and the only one with a century-old history is Mercedes-Benz.
Benz History
The Mercedes-Benz car company we are talking about now was not founded by Mr. Benz alone. It was a collaboration between two automobile giants. They were the originator of automobile invention, Karl. · Friedrich Benz and Gottlieb Daimler. In 1926, the two major automobile companies merged into one to form Daimler-Benz. Daimler was long gone by this time. And Mercedes-Benz is already 82 years old. However, for some unknown reason, these two great car inventors never met each other even though they were in two small cities only 80km apart. It became a great pity in the history of automobiles. But their heirs lived up to expectations and carried forward the business started by the two great men, making Mercedes-Benz the world's first-class car company.
In 1878, when he was 34 years old, Benz successfully developed a two-stroke gas engine for the first time.
In 1882, Daimler resigned from Otto Company and founded an automobile manufacturing plant with his friends.
In 1883, Benz began to create the "Benz Company and Rhine Gas Engine Factory". At the same time, Daimler successfully invented the world's first high-compression ratio internal combustion engine, becoming the originator of modern automobile engines.
In 1885, Daimler installed its single-cylinder engine on a bicycle to create the world's first motorcycle. In October of the same year, Mercedes-Benz designed and manufactured a three-wheeled vehicle equipped with a gasoline engine.
In 1886, the gasoline engine-powered three-wheeled vehicle invented by Benz was granted a patent. At the same time, Daimler also invented his first four-wheeled vehicle. In the same year, he also obtained a marine engine. patent.
In 1889, Daimler was the first to install a four-speed transmission on its cars.
In 1890, Daimler Motor Company (DMG) was established, and Maybach designed the first in-line 4-cylinder four-stroke engine.
In 1894, a car equipped with a Daimler engine won the world's first car race from Paris to Rouen.
In 1895, the world's first bus line began operation, using a Mercedes-Benz and horsepower engine.
In 1896, Daimler Motor Company successfully manufactured the world's first truck. Daimler manufactured the world's first 4-cylinder engine for automobiles for P&L.
In 1897, the world's first taxi service company used cars manufactured by Daimler as taxis and put them into operation in Stuttgart.
In 1901, the first 35-horsepower Mercedes sports car manufactured by Daimler Automobile Company won the Nice-La Turbie hill climb championship.
In 1926, Benz Car Company and Daimler Car Company, in order to avoid crowding out each other in the growing automobile industry, the two major automobile giants finally came together to establish the world-famous "Mercedes--" Mercedes-Benz. After that, the company adhered to the policy of producing military products and determined to rely on Deutsche Bank to establish a unified German automobile industry Concern. During Hitler's Third Reich, the company actively moved closer to the National Socialist Party in power and eventually became its "economic wing."
In 1934, the "Mercedes-Benz" car company manufactured the world's first bulletproof car, the 770K. The car was a limousine specially made for Hitler. The body was made of 4mm thick steel plates to protect against The windglass is 50mm thick, the tires are steel mesh bulletproof tires, the rear seat cushions are equipped with bulletproof steel plates, and the floor is thickened to 4.5mm. The entire vehicle weighs more than 5 tons. It is equipped with a V8 engine with a displacement of 7655ml. , can produce 100kw power. Only 17 units of this car were produced, most of which were destroyed in World War II. Now only 3 units remain and have become rare treasures.
In 1936, the "Mercedes-Benz" Motor Company successfully installed a diesel engine on a car for the first time, which greatly reduced the cost of using the car.
In 1954, the company pioneered the use of gasoline injection devices on the 300SL car. This has become a new technology that eliminates traditional carburetors.
Benz Current Situation
Today, Mercedes-Benz has become the largest automobile company in Germany. Although Volkswagen continues to work hard, it still cannot surpass Mercedes-Benz and ranks second. Among the 100 largest companies in Europe, Mercedes-Benz ranks fourth (Volkswagen is fifth and Fiat is sixth). Among the world's 500 largest industrial companies published by the American "Happiness" magazine, Mercedes-Benz ranks tenth, the largest in the world. Among automobile industry companies, Mercedes-Benz ranks fourth after General Motors, Ford of the United States, and Toyota of Japan. This series of figures illustrates the strength and status of Mercedes-Benz in the global automobile industry, especially after a century of development. It is even more amazing that the company can still maintain strong vitality despite the storm. In recent years, due to the weak economy, other large companies have suffered losses year after year, and even had to embark on the road of mergers and acquisitions. However, Mercedes-Benz is not only profitable, but also has stable profitability. Also higher. This avoids the road of mergers and acquisitions, thereby maintaining the independence of Mercedes-Benz's world's number one brand. Doing this is not a piece of cake. In addition to the appeal of a world-renowned brand, the real magic weapon is its guarantee of high quality. Quality is the key to success. This is Mercedes-Benz’s century-old commitment and the true connotation of the shining three-pointed star. Today, Mercedes-Benz cars have become a symbol of high quality, high grade and status. Not only has it become a must-have prop for celebrities, many countries have even adopted Mercedes-Benz as the standard vehicle for diplomatic use. "Mercedes-Benz" has become a veritable famous brand.
Benz has assets of over US$50 billion, annual net profit of US$1.2 billion, and approximately 400,000 employees. Mercedes-Benz produces one million cars annually, of which only fifty-five sedans are produced in limited quantities. In order to ensure high quality and "rare things are valuable", Mercedes-Benz Cars is headquartered in Stuttgart, with large and comprehensive reception facilities in the headquarters. Small but refined Mercedes-Benz cars are always in short supply, so when ordering a car, they often have to wait for several months. After receiving the delivery notice, buyers come to the reception desk of the Mercedes-Benz company in batches, where they are treated by the real "God" Not only are they provided with accommodation and hospitality, they can also work in small groups, and a dedicated receptionist will guide the tour. First, watch a video introducing the company, and then watch every process of car assembly. On the assembly line, every car is Marked with the buyer's name, body color and interior trim, etc. They are all assembled in strict accordance with the model selected by the buyer. "Personalization" is clearly reflected in every Mercedes-Benz car. No car on the assembly line is exactly the same. Meeting every customer's requirement is the eternal standard of Mercedes-Benz. Therefore, every buyer of Mercedes-Benz can drive the car of their own heart and experience the feeling of "God" After the first car was sold, the metropolitan file was kept, so when you bought a Mercedes-Benz, you became a member of the Mercedes-Benz family and could receive meticulous and all-round services. Mercedes-Benz has 1,700 repair stations in West Germany alone. There are more than 50,000 people engaged in maintenance and repair work on the highway. On average, there is a Mercedes-Benz repair shop every 25 kilometers. The buyer just drives the car. Once a breakdown occurs, just make a phone call and the maintenance station will come to deal with it in less than half an hour. The superiority of the "Mercedes-Benz family" is reflected in its thoughtful after-sales service and lifetime warranty. It has more than 4,300 repair points not only in Germany, but also in 171 countries and regions around the world, employing more than 70,000 people. High credibility is the treasure contained in this century-old store "Mercedes-Benz".
"Exquisite, reliable and durable" is the purpose of Mercedes-Benz cars. In order to maintain high quality and develop new technologies, Mercedes-Benz invests up to US$400 million in scientific research and development expenses every year.
The shape is exquisite, and it is constantly updated with the traditional and smooth characteristics of Mercedes-Benz itself. At first glance, you can feel that this is a "Mercedes-Benz". It was the first to develop and apply gasoline injection.
Leading the field in car electronics. Mercedes-Benz was also the first to use diesel engines in high-end cars. The racing cars it produced have won more than 4,000 championships in the history of racing. Racing cars are often the "test field" for the creation of new automotive technologies. Every year, more than one hundred complete vehicles are used for various reliability tests such as safety collisions. Generally, cars tend to be scrapped after traveling for 100,000 kilometers. It is not uncommon for Mercedes-Benz vehicles to maintain good performance after driving for 300,000 kilometers. Rigorous production and excellent material selection are the basis for the reliability and durability of Mercedes-Benz vehicles. Riding a Mercedes-Benz also gives people special enjoyment in terms of safety and reliability. Although Mercedes-Benz cars are much more expensive than similar cars, they are reliable and durable. Maintenance and repair costs are much lower than other cars, so going to Mercedes-Benz is actually very cost-effective, not to mention that you also get the reputation of "the world's number one brand".
"Mercedes-Benz" has come a long way. Over the course of a hundred years, "Mercedes-Benz" has accompanied the birth of the car until today. With its infinite vitality, "Mercedes-Benz" sprints in today's strong car forest and runs in the long distance of cars. Let "Mercedes-Benz" continue to run. Where are your footsteps?
Introduction to the founder of Mercedes-Benz
Gottlieb Daimler
Gottlieb Daimler. Le (1834-1900) was born in a handicraft family in Schorndorf, Germany. He served as an engineer for Deutz Gas Engine AG, improved the Otto four-stroke engine, manufactured Daimler horizontal engines, and transformed the horizontal engine into a horizontal engine. The engine was transformed into a vertical engine. On August 29, 1885, Daimler installed this engine on a vehicle and obtained the patent for the "riding two-wheeled vehicle". This was actually the world's first motorcycle. In order to celebrate his wife Emma's 43rd birthday, he installed the vertical engine on the carriage, and Daimler's first carriage-style car was born. This is indistinguishable from the birth of Benz's patent car. Together they are known as the "Fathers of the Automobile". The world-famous Daimler-Benz company is named after them.
Karl Benz
Karl Benz. Mr. Benz is one of the pioneers of the world's automobile industry (1844-1929) and the founder of the German Benz Motor Company. He is known as the "originator of the automobile". He was born in a craftsman family in Karlsruhe, Germany. He loved natural science and got some pocket money by repairing watches. He worked as an apprentice in a machinery factory, became a "painter and designer" in a scale factory, and worked as a foreman in a bridge construction company. He had no workshop and no funds. His wife sold her dowry and jewelry. After working hard for several years, he changed the design again and again, assembled the engine, and received funding from the royal photographer Biller to improve the Otto four-stroke engine. On January 29, Karl Benz successfully trial-produced the world's first single-cylinder engine three-wheeled car.
The origin of the Mercedes-Benz logo
In June 1909, it applied for registration with Daimler. The three-pointed star was used as the logo of the car, symbolizing mechanization on land, water and air. In 1916, a circle was added around it, with 4 small stars inlaid above the circle, and "Mercedes" below. "The word "Mercedes" means happiness, which means that the cars produced by Daimler will bring happiness to their owners.
Daimler applied for a patent for the Samsung logo in 1909. But Benz belongs to a circular badge. The Mercedes-Benz logo comes from Daimler's letter to his wife. He believed that the star he painted on his house would bring him good luck. The three-pointed star also symbolized. In 1909, in order to commemorate the mass production of his VELO car, Mr. Daimler changed the gear pattern in the three-pointed star to a laurel branch to show victory. "Mercedes" is named after Emil Jelinek's beautiful daughter. "Mercedes" means lucky in Spanish. Unfortunately, this beauty died in an unfortunate marriage at the age of forty, but the practice of naming her after her spread like wildfire. By 1916, the star-shaped logo and the Mercedes-Benz name finally merged into one. With the merger of the two oldest automobile manufacturers, the manufacturer once again applied for patent rights for the trademark, and the star in the ring The logo evolved into today's pattern, which is still in use today. And become one of the top ten famous trademarks in the world.
The only rule here is that C-class SPORT COUPE, CL, CLK, and CLS sports cars all have 4 seats, and SL, SLK, and SLR sports cars all have 2 seats, instead of CL, CLK, and CLS all use C level chassis.
Sedan: C-Class, E-Class, S-Class
Wagon: A-Class, B-Class, C-Class ESTATE, E-Class ESTATE, R-Class
Four-door, four-seat sports car: CLS class
Two-door, four-seat sports car: C-class SPORT COUPE, CL-class, CLK-class
Soft-top convertible two-door, four-seat sports car: CLK-class CABRIOLET
p>Hard-top convertible two-door, two-seater sports car: SL-class, SLK-class
SUV: ML-class, G-class, GL-class
Supercar: SLR
p>The numbers and letters behind the model:
150,170,180CDI,200CDI,200TURBO,200KOMPRESSOR,220CDI,280,320,320CDI,350,350CDI,420CDI,450,500,55AMG,550,600,63AMG,65AMG,7 22EDITION< /p>
Those without letters after the numbers are naturally aspirated gasoline engines
CDI means cylinder direct injection
TURBO means turbocharging
KOMPRESSOR means supercharged
AMG means the high-performance version modified by AMG
722EDITION is a new version of SLR
The The corporate brand ranked ninth in the 2006 "Top 500 World Brands" compiled by the World Brand Lab.