I. Construction of demonstration base for artificial inoculation of cistanche deserticola

Based on the principle of "returning ecological construction with industrial income and recreating desert oasis by scientific and technological means", the company built 5, mu of organic raw material base of cistanche deserticola in Wulanbuhe desert (land legal procedures have been completed), and in 24, it hired Professor Liu Mingting from Xinjiang Institute of Ecology and Geography of Chinese Academy of Sciences to carry out artificial inoculation test of cistanche deserticola; In 27, in cooperation with the Research Center of Chinese Herbal Medicine of China Agricultural University, the artificial inoculation laboratory of cistanche deserticola was established, with Professor Guo Yuhai of China Agricultural University as the chief expert and a research and development team composed of doctors and masters from China Agricultural University. A low-cost, high inoculation rate and short growth cycle was innovatively studied in the aspects of survival rate, quality and yield of cistanche deserticola artificial inoculation, improved seed breeding and seed micro-ball treatment, mechanized planting and harvesting of cistanche deserticola, and seedling breeding of desert shrubs.

In October, 27, the company held a field meeting on Cistanche deserticola industrial promotion and high-yield technology production measurement at the organic artificial inoculation demonstration base in Jiazitan, Sumu, gold placer. Experts and professors from Beijing and autonomous regions and relevant departments at the county level dug and weighed on the spot to produce 33 kilograms of fresh Cistanche deserticola (Cistanche tubulosa) per mu, and the income per mu was 3,3-4,9 yuan (the market price of fresh Cistanche deserticola is 1-15 yuan), which was highly praised by experts and professors. The components of desert cistanche deserticola produced in Jiazitan base of Wangyedi Company were determined by Institute of Medicinal Plants of Chinese Academy of Medical Sciences, Shanghai University of Traditional Chinese Medicine and China Agricultural University. The results showed that echinacoside content was 2.17% and verbascoside content was 7.12%, with a total content of 27.22%, which was higher than the pharmacopoeia standard (the total content of pharmacopoeia was not less than .3%). In May 29, it passed the organic certification of China Green Organic Food Certification Center.

in order to build a green and environmentally-friendly ecological new countryside and develop the maximum benefit of cistanche deserticola industry, the company has raised 8, yuan over the years to build sand-crossing trunk roads and cement bridges, install tap water, make it convenient for farmers and herdsmen nearby to travel and improve drinking water. Moreover, a large number of local farmers and herdsmen are employed every year to carry out artificial inoculation of cistanche deserticola and dig fresh cistanche deserticola. Technicians provide on-site guidance and training to farmers and herdsmen, so that they can master the artificial inoculation technology of cistanche deserticola. At the same time, the company provides improved varieties of cistanche deserticola and recycles cistanche deserticola, which effectively stimulates the enthusiasm of local farmers and herdsmen in desert control to plant cistanche deserticola. Farmers and herdsmen spontaneously contract desert to artificially inoculate cistanche deserticola for benefits and directly increase the per capita income of farmers and herdsmen around them.

in p>29, the company planned and constructed the project of "1, mu demonstration base for desertification control by artificial inoculation of cistanche deserticola in Wulanbuhe desert" in Gacha Jiazitan, Sumuwendur Maodao, gold placer, Dengkou County, which was approved by the Development and Reform Commission of the autonomous region (No.173 [28]). At present, the base has invested 4 million yuan, developed 4,8 mu of cultivated land, with various building areas of more than 9 square meters, planted 2, mu of Haloxylon ammodendron forest, 1955 mu of Xinjiang poplars, with 136,8 plants, artificially inoculated 6, mu of cistanche deserticola, and raised seedlings of 3 mu. The water and electricity of Qululin forest are basically matched. Jiazitan base is listed as the demonstration base of China Desertification Control Foundation, the experimental base of Chinese herbal medicine research center of China Agricultural University, the research base of Cistanche deserticola of modern traditional chinese medicine Research Center of Peking University, the demonstration base of artificial inoculation of Cistanche deserticola in Dengkou, autonomous region, and the demonstration base of artificial inoculation of Cistanche deserticola in Dengkou county.

ii. intensive processing of cistanche deserticola

wangyedi company registered the historical brand "wangyedi" as a trademark in 26, and since 27, it has successively launched primary processing products such as cistanche deserticola tea, cistanche deserticola gift box, cistanche deserticola dry powder and cistanche deserticola slices. In order to further promote the development of the industry, improve the grade and premium ability of products, the company re-planned the business model, strategic development direction and brand building. In May 28, Wangyedi Company and the College of Food Science and Nutritional Engineering of China Agricultural University set up Wangyedi Physical Health Research Center, with Professor Ji Baoping as the chief expert and six doctors including Zhou Feng and Chen Gang as the research and development team to develop China's first "Wangyedi" brand sugar-free cistanche beverage, which has been put on the market. The products are sold to Beijing, Yunnan, Jiangsu, Shandong, Guangdong, Inner Mongolia and other places. In 211, cistanche capsules, cistanche granules and cistanche health wine were launched one after another. With the formation of the market, factories were gradually set up in South China, East China and North China.

in 21, the company invested 3 million yuan to build a Cistanche deserticola deep processing plant with an annual processing capacity of 6, tons of fresh Cistanche deserticola, which meets GMP certification; Invest 1 million yuan (with a business floor area of 6, square meters and a total area of 16 mu) to build the only comprehensive trading market of Cistanche deserticola in China, which mainly deals in Chinese herbal medicines and local specialties, displays tourist commodities, warehousing, refrigeration, logistics and distribution, chain operation, restaurants and hotels, information transceiver, electronic settlement and remittance, and strive to make Dengkou a distribution center for Cistanche deserticola trading in China.

iii. Marketing

On October 18th, 21, the company reached a strategic partnership with Inner Mongolia Xianxing Brand Strategy Co., Ltd., and * * * jointly established the sales company of Wangyedi Boschniakia. Through the investigation of macro-market environment, industrial development of Cistanche deserticola, product form of Cistanche deserticola, consumer psychology and consumer behavior in recent years, the product marketing strategy with market-oriented multi-product innovation and upgrading and brand positioning as the core was determined, and the largest capital force was concentrated for marketing promotion. The products were sold to Beijing, Yunnan, Jiangsu, Shandong, Guangdong, Inner Mongolia and other places according to market demand, and the sales income in 29 was 17.4 million yuan.

After years of unremitting efforts, Wangyedi Company has achieved the following main achievements:

1. In 28, it was recognized as the first batch of key leading enterprises in forestry industrialization by Inner Mongolia Autonomous Region; In 21, it was rated as an advanced private enterprise of land greening in Inner Mongolia Autonomous Region.

2. The first certified 5, mu organic cistanche deserticola artificial planting base in China-cistanche deserticola planting base in Wangyedi, Dengkou County, Wulanbuhe Desert (the most suitable area for cistanche deserticola planting in China).

3. Successfully developed the first sugar-free cistanche beverage in China; The fifth China Cistanche deserticola and sand medicinal plants symposium and sand industry products exhibition designated drinks; The only designated drink at the 28 Inner Mongolia Annual Economic Figures and Entrepreneurial Figures Awards Conference.

4. The leading enterprise of cistanche deserticola industry has created a new model of sustainable development of cistanche deserticola industry and ecological environment control sand industry.

5. It has created an industrial era with an income of more than 3, yuan per mu in the desert.

6. Technical support

The most authoritative research institution of cistanche deserticola planting technology: Research Center of Chinese Herbal Medicine, China Agricultural University

The most authoritative functional food research institution: College of Food and Nutritional Engineering, China Agricultural University

7. Through the demonstration and guidance of Wangyedi Company to cistanche deserticola industry, we strive to make 5, mu of cistanche deserticola raw material base included in the "Twelfth Five-Year Plan" of cities and counties; On May 11th-13th, 29, Dengkou County successfully hosted the 5th China Symposium on Cistanche deserticola and Medicinal Plants in Sandy Land and the Exhibition of Sand Industry Products, making Cistanche deserticola industry a new pillar industry for economic development and ecological management in Wulanbuhe Sandy Land.