What content does advertising poster design include?

What content does advertising poster design include

Introduction: Posters generally consist of three parts: title, body text and signature. Pay attention to the theme. Refining and other textual descriptions of design. In addition to eye-catching images, posters also need text design to be an indispensable and important component. What does advertising poster design include? Let me introduce it to you below, I hope it will be helpful to you!

When designing a poster, you need to fully consider the following elements:

The poster requires a clear theme. When grasping the theme positioning of the poster, reflect the main content you want to express.

Posters generally consist of three parts: title, body and signature. Pay attention to the refining of the theme and the descriptive design of other texts.

1. Title

There are many ways to write the title of a poster, which can generally have the following forms:

First, it consists of the name of the genre alone. That is, write the word "Poster" in the middle of the first line.

Second, the title should be directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc.

Third, it can be some descriptive text. For example, "××× shows its splendor again, and the old affairs of ×× temple are brought up again."

2. Text

The text of the poster requires the following content to be written clearly:

First, the purpose and significance of the activity.

Second, the main items, time, location, etc. of the activity.

Third, specific methods of participation and some necessary precautions.

3. Signature

It is required to sign the name of the organizer and the date of publication of the poster.

The above format is for the poster as a whole. In actual use, some content can be reduced or omitted. ;What content is needed for a poster 1. Poster size and screen size. Posters are mainly pasted in some large public places. The large pictures can highlight the image and color. The pictures are available in various types such as full-open, facing, long and three-open and so on. 2. Strong distance vision. Poster design also needs to fully consider the visual effect, what you want to present, how to contrast the trademark/logo/image, and refine the visual focus. 3. New ideas and highly targeted posters. Commercial posters must have visual effects and artistic value, highlight key points, and the vision must be focused. 4. Poster color. Poster colors must have style and product positioning, and color segmentation and color selection must conform to product positioning. What are the six elements of poster design?

The six major elements of poster design are theme, style, composition, color matching, background, and merchandise.

1. Theme

Theme: It is to let consumers understand what the central idea and main content are. The purpose is to let consumers know what the core content is at a glance. The theme is generally placed in the It should be the first visual center point of the entire poster page, and the refining of the theme text should be concise, efficient, and straightforward.

2. Style

Style: refers to a certain feeling that the page conveys to people, such as classic, cute, fresh or simple and fashionable.

3. Composition

In the process of poster design, the balance of the layout is extremely important, and the contrast between different objects must also be handled well. Such as the size contrast of text fonts, the contrast of thickness, and the contrast of the distance of the model. For example, when we draw a sketch of a still life, we should pay attention to: near large and far small, near real and far virtual, near high and far low,

4. Color matching

(1) Similar colors: same hue, The blending of colors with different brightness and purity creates a gradual order, and the changes in brightness and purity make up for the monotony of the same hue. The use of blue tones gives people a refreshing and clean feeling

(2) Adjacent colors: In the hue circle, the closer the hues are, the more harmonious they are. Use similar reds and yellows in the color wheel to harmonize and make the picture warm.

(3) Contrast color: It is a contrasting color with blue, and the picture is supplemented by intermediate colors, red and purple, to form a contrasting tone.

(4) Gradient color: Gradient color is actually the application of a blending method, which is a phenomenon in which colors gradually change according to levels.

Color gradient is like a simple mixing of two colors, which can produce a variety of colors regularly. The gradient between dark and bright colors will produce a sense of distance and a three-dimensional visual effect

5. Background

The background in poster design refers to the background that sets off the main things, such as products and copywriting , promotional information, etc.

6. Products

Product placement, placement angle, product proportion, product screen proportion, product integration with other elements, clarity and product cutout issues.