More than 500 artists, including Xiao Zhan, have issued a petition. In fact, what they are jointly boycotting is the processing and production of film and television works by short video producers, such as watching a full movie in 5 minutes. To be honest, I personally I am reluctant to believe that the so-called initiative of the three major platforms Tencent, iQiyi, and Youku is to protect the copyright of authors. After all, if we resist the re-creation of such short video producers, it will obviously be detrimental to the market. At the same time, it will also allow the three major online video platforms to gain huge benefits, and they will also have the power to control pricing. What they want to produce, The audience has no choice but to watch what they see.

If we look at the background of the more than 500 artists who issued the proposal, we can basically find that either their studios are owned by Tencent, or they are spokespersons hired by Tencent. It can be said that they are not related to the Tencent platform. There are inextricably linked relationships. Tencent Video’s previous control over China Literature Group made many creators angry. Why was such a decision made? After a novel author writes a novel, the copyright does not belong to the original author until 50 years later. This is simply an act of copyright hooliganism. Of course, at that time, Tencent only implemented this so-called commercial strategy in the field of novels and did not take this commercial strategy into account. It was used on video, so many people breathed a sigh of relief.

But things are different now. Tencent has joined forces with iQiyi and Youku, two video platforms, to jointly issue a proposal to boycott short video producers such as watching the entire work in 5 minutes. They want to control the re-production of videos into film and television works, like some film and television works. In fact, many people will not watch the original works at all if they don’t watch the exquisite versions made by short video producers to understand the plot. If these short videos are produced The creative space of the author has really been stifled, which may not be a good thing for copyright protection.

The re-creation of film and television works by short video producers is a matter of cooperation with the original author itself, which benefits both parties. Tencent and other three platforms have already cooperated with Dragon TV, Zhejiang Satellite TV, and Jiangsu Satellite TV. When satellite TV’s film and television works are suppressed, these three online platforms are fighting for pricing power. If one day these short video producers are unable to re-create film and television works, that is to say, what kind of video works these three platforms want to provide to the audience, the audience must accept it, and at the same time, they will also need to provide guidance for advance on-demand viewing. The strategy provides more room for play, which is unfriendly to consumers and unfriendly to the original author's creation.

Many of us viewers naturally know what kind of TV series they like to watch. People will naturally watch good TV series, but no one will watch bad TV series. If short video producers’ film and television creative activities are banned, then many people will have to watch a TV series from beginning to end to know whether it is good or bad. This is unfair to consumers. Now Tencent and three other online video platforms are advocating for more than 500 artists to issue proposals. In fact, it is for profit. As long as they destroy these short video producers, they will have a higher degree of control over the market. If they want You can do whatever you want with whatever price you set and what works you produce.