If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services in production and business activities, it shall apply to the Trademark Office for trademark registration.
The acquisition of trademark rights in China must fulfill the trademark registration procedure and implement the principle of first application. Trademark is an identification mark in industrial activities, so the function of trademark right mainly lies in maintaining order in industrial activities, which is different from that of patent right mainly in promoting industrial development.
Where a registered trademark needs to be used continuously after the expiration of its term of validity, the trademark registrant shall go through the renewal procedures in accordance with the provisions within 12 months before the expiration; If it has not been handled during this period, it can be extended for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.
The Trademark Office shall announce the renewed registered trademark.
The role of trademarks:
1, which is convenient for consumers to recognize cards for shopping;
2. Trademark registrants enjoy the exclusive right to use trademarks and are protected by law;
3, through trademark registration, you can create a brand and seize the market;
4. Trademarks are intangible assets, and their value can be assessed;
5. Trademarks can be transferred, licensed to others, or pledged to realize their value;
6. Trademark is also a necessary condition for quality inspection, health inspection and bar code;
7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.
Article 39 of the Trademark Law of People's Republic of China (PRC) shall be valid for ten years, counting from the date of approval of registration. Article 40 Where a registered trademark needs to be used continuously after the expiration of its term of validity, the trademark registrant shall go through the renewal procedures in accordance with the provisions within 12 months before the expiration; If it has not been handled during this period, it can be extended for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.
The Trademark Office shall announce the renewed registered trademark.