1. Unique shape and distinctive personality. LOGO popularity in the catering industry is often more important than the turnover of restaurants. For example, KFC, McDonald's and LOGO have distinctive designs, unique shapes and rich connotations, which leave a deep impression on consumers.

2. It has cultural connotation: the cultural connotation of LOGO can invisibly improve the brand image of the enterprise in the development of the enterprise and get more consumers' recognition.

3. Conforming to the law of beauty: The aesthetic feeling of catering LOGO design exists objectively, but the psychology and aesthetics of customers need to be considered when designing catering LOGO, which is suitable for customers' aesthetic needs.

4. Stability and continuity in development: With the development of enterprises and customers' recognition and habits of LOGO, if a trademark is changed, it is generally not necessary to change it from a new one. After all, customers are nostalgic and make improvements while keeping the elements of the original LOGO unchanged.

An excellent restaurant logo must be unique, which can not only show the restaurant's personality to the fullest, but also give people a strong visual impression. In order to make the logo unique, it is necessary to carry out some reasonable graphic processing appropriately.