The contents of trademark rights include:

1, exclusive use right. The trademark owner may exclusively use the approved trademark on the approved goods, and obtain other legitimate rights and interests through the use.

2. Prohibition. The owner of a registered trademark has the right to prohibit others from using the same or similar trademark on the same or similar goods or services without his permission.

The effectiveness of the prohibition right involves the following four situations:

One is to use the same trademark on the same commodity;

Second, using similar trademarks on the same kind of goods;

Third, use the same trademark on similar goods;

Fourth, use similar trademarks on similar goods.

3. permission. Licensing right refers to the right of the owner of a registered trademark to license others to use his registered trademark according to law.

4. Turn right. The act that the owner of a registered trademark can transfer his trademark right to others according to law.

Legal objectivity:

the trademark law of the people's republic of china

Article 4

If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services in production and business activities, it shall apply to the Trademark Office for trademark registration. The application for registration of a malicious trademark that is not intended to be used shall be rejected.

The provisions of this Law on commodity trademarks shall apply to service trademarks.

the trademark law of the people's republic of china

Article 13

Trademark holders who are well-known to the relevant public think that their rights have been infringed may request the protection of the well-known trademark in accordance with the provisions of this Law.

A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others, which is not registered in China. It is easy to cause confusion, so it is not registered and prohibited to be used.

Where a trademark applied for registration on different or dissimilar goods is a well-known trademark registered by others in China, misleading the public and possibly harming the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.