The trademark of authentic New Balance is N mark.

every brand will have its own brand-specific logo to identify itself and enhance public awareness. It is unique just like a person's ID card. New Balance, a domestic brand, is estimated to have been worn by everyone. New Balance is an independent brand under Jiangxi New Balance Leading Group, and its English abbreviation is NB. The company's operation center is in Jinjiang, and it is a sports goods company integrating shoes and clothing, mainly producing shoes. The trademark of authentic New Balance is a logo with N flag.

new balance, symbolizing n kinds of will and infinite hope, has inspired the brand to go forward bravely despite difficulties for many years. The new balance brand is marked with "New Balance" and "NEW BOLUNE" for advertising, marketing, offline flagship store door and store decoration.

brand culture of New Balance

Another major feature of New Balance, which is different from other sports brand shoes, is the variety of sizes. New Balance provides the same size with different widths, including narrow, standard and wide types, and it is subdivided in different degrees in narrow and wide types, so it will be quite comfortable to choose a pair of New Balance shoes.

The reason why p>New Balance can become the second largest brand of sports shoes in the United States, and even beat Adidas and other brands, in this extremely market-oriented country, is because it can accurately position the market. It is different from Nike or Adi, and its positioning is mainly aimed at adults who have certain requirements for the comfort of shoes. It believes that this part of customers will turn from the appearance of shoes to the comfort of shoes and the protection of feet.

above content reference: Baidu Encyclopedia -NB