Hui Li and Fei Yue are the same company, and Fei Yue now belongs to Shanghai Hui Li Shoes.
The Feiyue brand was founded in 1931; in 1980, "Feiyue" re-registered the trademark ("Feiyue" brand registration certificate number is 101303, and the trademark is still in use today). In 2017, the "Feiyue" trademark was transferred from Shuangqian Group to Shanghai Huili Shoes Co., Ltd.
The two brands used to belong to the Shanghai Rubber Shoe Company. It can be said that Hui Li shoes are the predecessor of Feiyue shoes. The predecessor of Jai Alai, Yichang Rubber Products Factory, was founded in 1927. In 1935, the "Hui Alai" shoe pattern trademark was officially registered. After liberation, it went through a public-private partnership in 1956 and successive mergers, reorganizations and name changes in the Shanghai rubber industry. The style designs of Hui-alai and Leap contain the feelings of the past, especially the Hui-alai shoes, which were worn by the women's volleyball team and won the championship in one fell swoop. Its subsequent designs have not made much changes to the classic models.
Brand introduction
Shanghai Hui Li Shoes Co., Ltd. is an independent legal entity fully invested by Shanghai Huayi (Group) Company, specializing in Hui Li brand sports shoes and various shoe products. R&D, manufacturing and sales, the products sell well all over the country and are exported to dozens of countries and regions such as Southeast Asia, the Middle East, Europe and the United States.
Huili Shoes Industry is based on the product development concept of "people-oriented, advocating sports, and promoting health" and takes technological innovation as its core. While actively developing a series of popular and popular sports and leisure shoes, it also focuses on the research and development of unique products. Cold-bonded professional sports shoes and outdoor fitness shoes with higher technical content.
We strive to contribute to the improvement of competitive sports and national fitness in our country; we have also expanded a variety of lightweight injection molded casual shoes, rain boots, sandals and other series of products through brand operation and technical management.
In recent years, Hui Li Shoe Industry has actively innovated ideas. On the basis of adhering to the overall positioning of Hui Li Sports brand, focusing on the brand connotation theme of "classic, fashionable and professional", it has established the concept of "fashion sports, healthy sports". , professional sports” (targeting young people, middle-aged and elderly people and professional consumer groups respectively).
Continuously develop mid-to-high-end Huili products that are widely welcomed by fashionable youth and various consumer groups. Huili Shoes firmly seizes the rare historical opportunities in a century such as the 2008 Beijing Olympics and the 2010 Shanghai World Expo.
Vigorously promote the new fashion style of national brands; seek breakthroughs through transformation and seek development through innovation. Under the background of the government's vigorous promotion of brand strategy, the development of Huili Shoes has received widespread attention and support from all walks of life. , the influence of Hui Alai brand in the market has reached the best level in history.
In 2010, the company's sales and total profits increased by 50% and 30% respectively year-on-year; in 2011, sales and total profits increased by 49% and 66% respectively; in 2012, sales and total profits increased respectively 70%, 44%, achieving historic and breakthrough development for three consecutive years, achieving a good start in the "Twelfth Five-Year Plan".